MONTREAL, Nov. 16,
2022 /CNW/ - CIBC today announced it is teaming
up with the Montreal Canadiens to celebrate the ambitions of
Quebecers via a new campaign: Au Coeur de nos célébrations (at
the heart of our celebrations).
Building on its official partnership with the team, the bank is
intent on highlighting the exceptional ambitions of Quebecers
through a common passion: the Montreal Canadiens.
By visiting https://www.nhl.com/canadiens/fans/cibc-contest
throughout November 2022, Habs fans
from across Quebec will be invited
to share their ambitions and possibly have them come
true. Those ambitions could include skating on the Bell Centre
rink, meeting Montreal Canadiens' former players, attending a game
with three of your friends, or winning a VIP evening at a
Canadiens' game.
(Visuals of the campaign available here)
"CIBC has been part of Quebecers' lives for a long time, and
today more than ever we want to help make ambitions real. We're
bringing our purpose to life through our partnership with the
Montreal Canadiens as we provide unique experiences for Habs fans
as we all cheer for our team. We're proud to be putting fans Au
Coeur de nos celebrations," says Rosa
Trunzo, Senior Vice-President and Regional Head, Quebec
Region, Personal and Business Banking at CIBC.
Patrice Brisebois, former
Montreal Canadiens' number 43, member of the 1993 team and now team
ambassador, understands the drive and dedication needed to make
ambitions real. "It gives me great pleasure to see how much
joy the Montreal Canadiens can bring to Quebecers, thanks to their
partnership with CIBC. I hope that all fans can achieve their
ambitions, big or small! How about a 25th championship
for the Canadiens?"
Celebrating the achievements of
our exceptional clients
Alongside this province-wide contest and as part of its Au
Coeur de nos celebrations campaign, CIBC is also recognizing
the outstanding charitable, personal and professional
ambitions of its Quebec clients
including:
Sandra Perron, a retired Canadian
Army Major from Chelsea, who is giving back to her community by
opening a center for female Army and RCMP veterans, as well as for
wives of veterans.
Albine Mombanza from Lachine,
who during the Covid-19 pandemic as a nurse worked three jobs, put
in countless hours of overtime, achieved her ambition of becoming a
homeowner.
Stories like these abound throughout the province. CIBC is proud
to support the ambitions of Quebecers to make them come true, and
to be at the heart of our celebrations.
#AmbitionsMadeReal
About CIBC
CIBC is a leading North American financial institution with 13
million personal banking, business, public sector and institutional
clients. Across Personal and Business Banking, Commercial Banking
and Wealth Management, and Capital Markets businesses, CIBC offers
a full range of advice, solutions and services through its leading
digital banking network and locations across Canada, with
offices in the United States and around the world.
Ongoing news releases and more information about CIBC can be found
at www.cibc.com/en/about-cibc/media-centre.html
SOURCE CIBC