MADISON, Wis., July 18, 2018 /PRNewswire/ -- Schwinn, a brand of
Dorel Industries (TSX: DII.B, DII.A), and Life is Good, the
lifestyle apparel brand on a mission to spread the power of
optimism, have teamed up to launch a special edition, co-branded
cruiser bike. Just 200 of these special cruisers will be available
to the public in both men's and women's styles.
"Schwinn has long been known for its dedication to helping
people experience the delights that come from riding a bike; that
euphoric freedom is echoed by all Life is Good represents," says
Milissa Rick, senior director of
marketing at Schwinn. "With this partnership, we're taking those
good vibes on the road."
The special edition bikes will combine the signature bright
colors Life is Good is known for with Schwinn's iconic and
much-loved cruiser bikes. The bikes will feature Schwinn cruiser
relaxed position geometry aluminum frames and steel oversized forks
for modern style. They will also include Shimano three-speed drive
train with twist shifters and a coaster brake with a classic
cruiser spring saddle for comfort. The women's model will also come
with a hand-woven wicker basket. The bikes are 99% assembled and
include a quick assembly guide with all the tools needed to finish
it up and get out and ride.
"We are thrilled to team up with Schwinn, the creator of
America's most iconic bicycles," says John
Jacobs, co-founder and chief creative optimist (CCO) of Life
is Good. "Bikes are still the coolest mobile device you'll
ever own, and this cruiser reflects the Life is Good philosophy –
it's simple, fun and functional. We hope it helps bring
everyone some positive wheel power on their outdoor
adventures."
As part of this partnership, Schwinn will also donate to the
Life is Good Kids Foundation. The Kids Foundation works directly
with leading childcare organizations to positively impact the
quality of care delivered to vulnerable children. The donation will
include kids' Schwinn bikes, as well as a monetary donation.
The Life is Good/Schwinn bikes will be available for purchase
exclusively at www.lifeisgood.com starting today and will retail
for $499, including shipping. Bikes
are available until supplies last.
ABOUT SCHWINN
Schwinn is a brand of Pacific Cycle, a
division of Dorel Industries' (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several
powerhouse brands, including Mongoose, IronHorse,
Pacific, InSTEP, Dyno, Playsafe, KidTrax. Dorel
Industries Inc. has annual sales of US$2.6 billion and employs
approximately 10,000 people in facilities located in
twenty-five countries worldwide. Founded in 1895,
Schwinn is an American icon, building some of the best-known and
best-loved bicycles of all time. With a continued dedication to
quality, Schwinn looks forward to providing innovation
and performance to people of all ages. Information about Schwinn
bicycles is available at www.schwinnbikes.com.
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good
Company is the original positive lifestyle apparel brand dedicated
to spreading the power of optimism through art and messaging. The
company donates 10 percent of its net profits to help kids in need
through the Life is Good Kids Foundation. To date, the foundation
has positively impacted over 10,000 childcare providers who care
for over 1 million kids every year, many of whom are facing early
childhood trauma. Life is Good® is a registered trademark of The
Life is Good Company. Visit www.lifeisgood.com for more details,
and follow Life is Good on Facebook, Instagram and Twitter.
View original content with
multimedia:http://www.prnewswire.com/news-releases/schwinn-and-life-is-good-launch-limited-run-cruiser-bicycles-300682496.html
SOURCE Schwinn