Enhanced User Interface and Platform Engine
Improvements Deliver on Marketers' Needs for
Ease-of-Use, Transparency, Speed and Scalability
TORONTO/NEW YORK, Jan. 24,
2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (OTCQB:ACUIF)
("AcuityAds"), a technology leader that enables advertisers to
connect intelligently with audiences across video, mobile, social
and online display advertising campaigns, today announced that its
new ultra-intuitive Self-Serve Programmatic Marketing Platform is
now readily available. The highly anticipated launch of the new
platform was conceived with input from AcuityAds' platform
partners, which now exceeds 150+, to ensure it delivered on their
requirements for ease-of-use, transparency, speed and
scalability.
In addition to an accompanying Documentation Center, that
provides educational resources and step-by-step platform guides,
the enhanced platform features a brand new "ultra-intuitive" user
interface that puts campaign control in the marketers' hands more
than ever before. User alerts and notifications push data to
marketers so they don't have to search for the information they
need. The new AcuityAds Self-Serve Programmatic Marketing Platform
gives digital brand marketers, media buyers, and agencies alike
real-time access to the most important information they need to
execute intelligent campaigns successfully to deliver positive
returns on advertising spend.
"An intuitive system, the new AcuityAds Self-Serve Programmatic
Marketing Platform makes digital marketing easy, and allows me to
visualize the data that's important to my campaigns' success," said
Marc Brasset, Director, Digital
Operations and Strategy, Western Media Group. "Everything is within
sight on the screen, so I don't have to search for controls.
The AcuityAds Documentation Center also provides information
that I can share with clients to help them understand more about
programmatic. This saves my team time, and allows for a more fluid
relationship with my clients."
Users will benefit immediately from new features like inventory
forecasting as well as a customizable dashboard which will be
released in the coming weeks. These new features build on
AcuityAds' signature and industry leading 60 second refresh rate of
data, and the ability to create built-in, customizable revenue
streams. Further, the platform engine itself has been
completely redesigned & re-architected to facilitate faster
processing and increased scalability. New platform elements
will enable marketers to create a more seamless customer experience
and deliver on their transparency needs.
"At AcuityAds, we're building the most innovative solutions in
the industry to empower marketers to take control of their
programmatic advertising campaigns," said Tal Hayek, founder and CEO, AcuityAds. "We're
proud to introduce our new ultra-intuitive Self-Serve Programmatic
Marketing Platform at a time when industry leaders are calling for
marketers to have unmatched transparency into media costs and
inventory. Our enhanced platform, along with the accompanying
AcuityAds Documentation Center, provides not only a more
user-friendly interface, but also 24/7 access to information for
all programmatic platform users – from novice to advanced, to be
successful."
To learn more about AcuityAds' cutting-edge platform, view the
demo video, or visit AcuityAds' Programmatic Marketing Platform
website.
About AcuityAds
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful audiences through
digital media. A Self-Serve programmatic marketing platform,
powered by proprietary machine learning technology, is at the core
of its business, accompanied by a patented solution for mobile
targeting that leverages social data. AcuityAds empowers marketers
by offering transparency on costs and brand safety, and real-time
reporting and analytics, bringing accountability to programmatic
advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with
sales offices in New York City, Boston, Chicago, Los Angeles, San
Francisco, San Diego, Vancouver, Calgary and Montreal. For more
information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute
"forward-looking statements" within the meaning of applicable
securities laws. Forward-looking statements are necessarily based
upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.