Digital Shelf Space Corp.: Future Shop to Start Selling GSP RUSHFIT This Spring
28 April 2011 - 10:30PM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:
DSS) is pleased to announce that Future Shop, Canada's largest
retailer and etailer of consumer electronics, will begin the retail
distribution of DSS' innovative GSP RUSHFIT (www.gsprushfit.com)
ultimate home workout DVD fitness series in its stores and on
www.futureshop.ca. The GSP RUSHFIT workout series stars the
Montreal based Mixed Martial Arts ("MMA"), World Welterweight
Champion Georges St-Pierre ("GSP").
"We are very pleased that Future Shop has chosen our GSP RUSHFIT
workout series," said Jeffrey Sharpe, CEO and President of DSS.
"Being on the shelves of one of Canada's largest entertainment and
consumer electronic retailers will give consumers even greater
accessibility and convenience to purchase the GSP RUSHFIT product".
Until now GSP RUSHFIT has only been sold directly to consumers
online from www.gsprushfit.com.
Future Shop customers will be able to purchase the MMA inspired
fitness program GSP RUSHFIT starting the first week of May 2011.
MMA is one of the fastest growing sports in the world, and Toronto,
Canada will host the sold-out Ultimate Fighting Championship®
(UFC®) event and UFC® Fan Expo on April 29th & 30th, 2011.
Canadian Georges St-Pierre headlines the fight card for a much
talked about defense of his UFC® Welterweight title belt.
"Home Fitness is a billion dollar entertainment category and
Future Shop is one of the leading home entertainment retailers,"
said Jeffrey Sharpe, CEO and President of DSS. "We expect to see
our distribution channels dramatically grow along with other
leading retailers, like Future Shop in the weeks to come."
(i)UFC is a registered trademark of ZUFFA, LLC. Digital Shelf
Space Corp. is not affiliated in anyway with ZUFFA, LLC.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our recently launched
project with Georges St-Pierre, please visit
www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward-looking
information is generally identifiable by use of the words
"believes," "may," "plans," "will," "anticipates," "intends,"
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about the timing of the availability of GSP RUSHFIT in Future Shop,
Canada locations; expectations of additional retail distributors of
the GSP RUSHFIT series; the scope of distribution of GSP RUSHFIT;
and the timing of and potential growth of Canadian and
International sales as a result of the Northern Response
partnership.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected growth of
sales as a result of the Northern Response Partnership and consumer
demand. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not
commence in accordance with anticipated timing; there may be no
further retail distributors for the GSP RUSHFIT series; the
Northern Response partnership may not grow Digital Shelf Space's
retail presence as anticipated; the substantial investment of
capital required to produce and market video and entertainment
productions, the need to obtain additional financing and
uncertainty as to the availability and terms of future financing,
unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends
affecting the entertainment industry, significant competition in
the global economic market, the possibility the rate of growth of
the market for fitness media will slow, reliance on the health and
marketability of celebrity fitness talent in productions owned by
Digital Shelf Space, the possibility of competition from other
ecommerce and online marketing vendors, the continued strong growth
in adoption of digital media, the possibility of new fitness titles
from traditional large studios that target the male demographic,
large media production companies may move ecommerce operations
in-house rather than outsourcing, reliance on production studios
continuing to outsource ecommerce operations, reliance on a number
of key employees, limited operating history, the possibility of
claims against the intellectual property rights of Digital Shelf
Space, the possibility of infringements upon the intellectual
property rights of Digital Shelf Space, and volatility of the
market price of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO 604.736-7977 604.736-7944 (FAX) jeff(at)digitalshelfspace.com
www.digitalshelfspace.com Investor Cubed Inc. Investor Relations
(647) 258-3311 or Toll Free: (888) 258-3323 (416) 363-7977 (FAX)
info(at)nvestor3.ca Northern Response (International) Ltd. Media
Contact: Don Cameron V.P., Marketing (905) 737-6698
don(at)nresponse.com www.NorthernResponse.com
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