Forterra Environmental Signs Distribution Agreement for Worm-Casting Products
24 June 2008 - 12:29AM
Marketwired
TORONTO, ONTARIO , an emerging leader in the production and sale
of premium organic soil-enrichment products based on worm castings,
today announced that it has signed a contract for the sale and
distribution of its solid and liquid products by Sunshine Ground
Care, Barrie, Ontario, a franchisee of Sunshine Landscaping
Inc.
"This is the first of many marketing and sales distribution
agreements with landscape and turf companies that we expect to sign
in coming weeks, including with other franchisees of Sunshine
Landscaping," said Richard Denyes, President and Chief Operating
Officer.
"Our discussions with Sunshine Ground Care indicate that this
first contract should generate about $50,000 in sales of Forterra's
worm castings products during the remainder of the 2008 season and
should be triple that in 2009 when they can offer their customers a
whole season of our worm castings and tea applications," he
continued.
"We have been testing the solid Forterra Worm Castings and
liquid Forterra Worm Tea Castings Tea products with selected
customers during the past six weeks," said Justin Scott, President
of Sunshine Ground Care. "The results have been so good that they
are almost unbelievable.
"One customer, with whom we have worked for five years to make
their turf look good," he continued "found that no previous
soil-enrichment treatments worked nearly as well as Forterra's
products. These products are going to prove tremendously popular
both because they are cost-effective, 'green' organic solutions and
because they produce clearly superior results. We are excited about
this distribution agreement with Forterra and we will be
approaching all of our clients in the next weeks to make sure that
they are acquainted with the benefits that these worm
castings-based products offer to them."
Scientific studies have confirmed that worm castings contain
beneficial soil microorganisms. The tea must be used within three
days of production for maximum effectiveness. Benefits and uses of
worm castings tea include:
- yield increases, resistance to diseases and insect pests,
improved drought tolerance, and enhanced crop quality;
- for setting blossoms, blooms or development of fruit and
vegetables;
- quick recovery from lack of moisture, damage from wind, and
poor foliage color;
- enrichment of soil structure (when used as a drench) and
increased nutrient source when roots cannot provide enough
nutrients for maximum yields;
- better use of water and soil to deliver needed nutrients and
nourishment to plants throughout their life cycle;
- absolutely no toxins, pesticides or synthetic chemicals to
harm plants or contaminate the water supply or environment in any
way;
- safe around children, animals, and homes; and
- virtually odorless.
The success that Forterra now is achieving with its breeding
program for the red wiggler worms that produce the worm castings
for its products provides the company with the ability to increase
its production levels virtually exponentially. Forterra believes
that it now is positioned as leader in the rapidly growing market
for organic soil enhancement products.
About Forterra Environmental Corp.
Forterra manufactures and markets powerful and environmentally
friendly soil enhancers, using worm castings, which boost fertility
while restoring the soil with organic matter for sustainable,
longer-term benefits, including stronger root growth, and drought
and pest resistance. Forterra products contain only organic
material. They are ideal for golf courses, sports fields, lawn
care, parks, nurseries, orchards, and vineyards. Forterra produces
commercial quantities of premium worm castings year round at its
Toronto plant. Essentially, Forterra uses red wriggler worms to
convert organic waste into vermicompost or worm castings. Worm
castings contain micronutrients, which are required for healthy
plant development. Worm castings also contain microbes, which
increase the rate at which plants take up available macronutrients
and micronutrients. Further information is available on the
company's website at www.forterra.com.
Forward-Looking Statements
This news release contains forward-looking statements based on
current expectations. These forward-looking statements entail
various risks and uncertainties that could cause actual results to
differ materially from those reflected in these forward-looking
statements. Such statements are based on current expectations, are
subject to a number of uncertainties and risks, and actual results
may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to,
availability of resources, competitive pressures, changes in market
activity, and regulatory requirements. Risks and uncertainties
about Forterra's business are more fully discussed in the company's
disclosure materials, including its annual information form and
MD&A, filed with the securities regulatory authorities in
Canada. Forterra assumes no obligation to update any
forward-looking statement or to update the reasons why actual
results could differ from such statements.
The TSX Venture Exchange Inc. has neither approved nor
disapproved of the contents of this news release.
Contacts: Forterra Environmental Corp. Don Green Chairman and
Chief Executive Officer (905) 738-1365 or (905) 634-8647 Email:
dgreen@forterra.com Website: www.forterra.com
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