FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE: FUT) ("Futura") is pleased to announce today that it has successfully completed the second tranche of its private placement previously announced on February 4, 2010 (the "Financing") in the amount of $325,000 in equity units ("Units") for total gross proceeds of the Financing of $1,000,000. Each Unit costs $0.05 (the "Issue Price") and consists of one common share of the Company (a "Common Share") and one Common Share purchase warrant ("Common Share Warrant"). Each Common Share Warrant gives the holder the right to purchase one Common Share at a price of $0.10 for a period of 5 years from the Closing Date of the Financing.

Belweather Capital Partners is acting as agent to complete the Financing and is entitled to a cash commission of 6% of the gross proceeds on eligible orders placed by Belweather and broker warrants (the "Broker Warrants") exercisable for that number of Common Shares which is equal to 6% of the gross proceeds on eligible orders placed by Belweather divided by $0.05. The Broker Warrants shall be exercisable by payment of $0.05 per Broker Warrant for a period of 24 months after the Closing Date. Belweather Capital is an exempt market dealer that focuses on earlier stage technology companies. David Beutel and David Campbell are shareholders of Belweather and are also directors of the Company.

All of the securities issued on the Closing Date are subject to restrictions on resale until August 10, 2010 as prescribed under applicable securities laws and the policies of the TSX Venture Exchange ("TSXV"). The private placement is subject to final approval by the TSXV. The Company currently has 155,588,876 common shares issued and outstanding.

Futura closed $675,000 in the first tranche of a private placement of Units on February 4, 2010. If the Over-Allotment Option announced on April 7, 2010 is exercised for the full amount, the total gross proceeds to the Company will be $1,150,000. Funds generated from the Financing are being used primarily to help finance continuing sales and operations, particularly to implement acquisitions of new merchants to launch both the Aeroplan and Futura Rewards programs.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally. Currently the two programs being offered are Futura Rewards™, a proprietary cash rewards program, as well as Aeroplan. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.

For more information, visit www.TFLG.ca.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect the Company's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

™ Trademark of The Futura Loyalty Group Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contacts: The Futura Loyalty Group Inc. Mark Farrell President and CEO 416-775-3160 mfarrell@FuturaRewards.ca www.TFLG.ca