FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company") is pleased to announce that it has appointed Spinnaker Capital Markets Inc. ("Spinnaker") as its capital markets and investor relations advisor.

The agreement is for an initial term of twelve months from May 15, 2011 to May 14, 2012. Spinnaker's mandate will focus on developing and expanding the network of investors, analysts, and financial intermediaries who are interested in following the Futura growth and investment story. The agreement also provides for a full range of services for a monthly fee of $5,000. The Company has also granted Spinnaker stock options to purchase 700,000 common shares at an exercise price of $0.10 pursuant to the Company's stock option plan (the "Plan"). These options vest on a quarterly basis over a 12 month period and will expire on the earlier of May 14, 2016 or 90 days after the services agreement terminates. The agreement, including the option grant, is subject to the approval of the TSX Venture Exchange.

"We are delighted to have been selected by Futura as their investor relations and capital markets advisors and look forward to a long and successful relationship," noted Ali Mahdavi, Partner at Spinnaker Capital Markets.

"The Futura team is extremely excited to work with Spinnaker to increase our market exposure, and give us stronger representation in the equity markets. This is the next step in our efforts to build shareholder value. Given Spinnaker's track record, we believe that they are the ideal partner and advisor to complement and communicate our growth strategy in delivering shareholder value."

After giving effect to the above grants, 5,024,520 options will be outstanding under the Plan. The Company currently has 164,014,411 common shares issued and outstanding.

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two different coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit www.tflg.ca.

About Spinnaker

Spinnaker is Toronto based advisory firm which provides TSX and TSX.V listed companies with an array of advisory services from investor relations to strategically positioning its portfolio of companies for maximum exposure amongst targeted research analysts, and retail and institutional investors. Spinnaker has long-standing relationships with Canadian, American and European investment banking, asset management and retail brokerage firms with focus on the small to mid capitalization market segment.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contacts: The Futura Loyalty Group Inc. Mark Farrell CEO 416-775-3160 mfarrell@tflg.ca www.tflg.ca Spinnaker Capital Markets Ali Mahdavi Partner (416) 962-3300 am@spinnakercmi.com