Baristas Supports Amazon Partnership -- Kicks off Advertising Campaign with 120 Radio Stations on Nation's Top Radio Platform
30 May 2017 - 10:59PM
InvestorsHub NewsWire
SOURCE: Baristas Coffee Company, Inc.
|
May 30, 2017 08:22 ET
Baristas Supports Amazon Partnership -- Kicks off National
Multi-Faceted Advertising Campaign with 120 Radio Stations on
Nation's Top Radio Platform
SEATTLE, WA--(NewMediaWire - May 30, 2017) - Baristas
Coffee Company (OTC PINK: BCCI) announced that it has begun the first
phase of a national advertising campaign supporting its line of
coffee based products.
The campaign, which combines digital display advertising driving
traffic directly to Amazon with a broad reaching terrestrial radio
campaign on over 120 stations nationally utilizing the top radio
platform in the country, begins June 5th. This campaign is the
initial expansion of advertising and focuses exclusively on the
unique white coffee Keurig cups. A media plan has been developed
extending out over the next 6 months focusing on the expanding
Baristas White Coffee product line as well as other Baristas
products soon to be announced.
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/Baristas-White-Coffee-Single-Arabica/dp/B018VYS7YW/ref=pd_rhf_se_p_img_1?_enc...,
and through "Amazon Prime."
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
Barry Henthorn, CEO, stated: "Past advertising campaigns have
always resulted in increased sales and positive cash flow with the
previous campaigns resulting in increases of over 300% in ecommerce
traffic. We expect this campaign will result in better results
based on the expanded reach and the multi layered nature of the
campaign. The funding received for media allows Baristas to
aggressively run ad campaigns without a burden on cash flow and
will contribute to our bottom line."
About Baristas Coffee Company:
Baristas is a national Coffee Company that is recognized
throughout the US. It currently produces and sells coffee related
products under the Baristas brand. The Baristas White Coffee single
serve cups compatible with the Keurig 2.0 brewing system is the
bestselling product in its category. Baristas also markets other
coffee related products. Baristas gained mainstream exposure when
it was the subject of "Grounded in Seattle" the reality show
special feature which aired on WE tv. Baristas has recently
refocused its business to focus on its wholesale and direct to
consumer coffee based products such as single serve coffee pods
compatible with Keurig 2.0 brewing system. Baristas special
"Espresso Blend" and its revolutionary "White Coffee" have become
strong sellers, with the lightly roasted 3X the caffeine, "White
Coffee" becoming the number one white coffee Keurig compatible cup
in the nation.
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