Amazon Prime Doubles Previous Record for Largest Order of Baristas White Coffee After Selling Out - Marketing to Accelerate
08 August 2017 - 10:42PM
InvestorsHub NewsWire
Amazon Prime Doubles Previous Record for Largest Order of
Baristas White Coffee After Selling Out - Marketing to
Accelerate
SEATTLE, WA -- August 8, 2017 -- InvestorsHub NewsWire --
Baristas Coffee Company (OTC PINK: BCCI) announced that Amazon has
placed new orders for Baristas White Coffee single serve cups, more
than doubling the largest order previously received from Amazon.
The order was due to Amazon selling out of the product resulting
from the recent advertising and marketing campaign for Baristas
White Coffee directing consumers to Amazon that has just completed
its initial phase.
Baristas Coffee Company has utilized less than 2% of the $2
million dollars of its ad placement funding during the initial
stage, completed the testing phase for the month of July with
better than expected results yielding a 4x expenditure to revenue
ratio.
The new orders had not been received nor were reflected when
Baristas recently reported that its revenues for the month of July
were approximately $160,000 due to media placements and new white
coffee sales, nor were they reflected in the 4x expenditure to
revenue ratio reported.
Baristas White Coffee is currently the bestselling white coffee
single serve cups compatible with the Keurig 2.0 available
anywhere.
Barry Henthorn, CEO, stated: "The new orders which span numerous
distribution centers took us by surprise. Fortunately we have been
ramping up production and fulfillment in anticipation of launching
additional distribution which we believe could rival the success we
have had with Amazon so we are able to fulfill the order without
delay. We will need to further increase supply in order to meet the
rising demand and we are taking steps in order to do so. This has
also allowed us to reduce our cost of goods sold by approximately
15% as a result of the increased volume increasing our
margins."
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Baristas Coffee Company:
www.baristas.tv
Baristas is a national Coffee Company that is recognized
throughout the US. It currently produces and sells coffee related
products under the Baristas brand. The Baristas White Coffee single
serve cups compatible with the Keurig 2.0 brewing system is the
bestselling product in its category. Baristas also markets other
coffee related products. Baristas gained mainstream exposure when
it was the subject of "Grounded in Seattle" the reality show
special feature which aired on WE tv. Baristas has recently
refocused its business to focus on its wholesale and direct to
consumer coffee based products such as single serve coffee pods
compatible with Keurig 2.0 brewing system. Baristas special
"Espresso Blend" and its revolutionary "White Coffee" have become
strong sellers, with the lightly roasted 3X the caffeine, "White
Coffee" becoming the number one white coffee Keurig compatible cup
in the nation.
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