Dixie Lee Finalizing "Spice Route" to Open Dubai
23 February 2008 - 12:15AM
Marketwired
DALLAS, TX , parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised Chicken & Seafood
restaurants open, announces the opening of the latest franchised
restaurant in Dubai, UAE.
"We had planned a February opening; however we decided to
re-formulate our signature spice mix to adjust for Middle Eastern
tastes," stated Dave Silvester, Senior Vice President of Dixie Lee
International Industries, "so now we're ready to open with the
right taste profile."
"In addition to our regular food offerings, we have added
several popular regional dishes in order to attract the widest
audience possible. This will be Dixie Lee's flagship store in the
Middle East and will feature take out, delivery, buffet and full
dining. The store has two levels and a great mezzanine view
overlooking the city of Dubai. The store layout was designed to
accommodate large private parties, business functions, and the
like. Of course, our focus is on great food and service. We
recognize the importance of building a bond with the community and
their food traditions, too. That's why we'll also have a great
dessert buffet with an array of fresh fruit choices," Mr. Silvester
added.
The Canadian opening team will leave for Dubai on February 25th,
and stay for at least two weeks to train the Dubai staff, and work
through the Grand Opening, now set for early March 2008.
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc., (PINKSHEETS: DLII), is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60- to
80-seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad.
www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
For more information contact: Dixie Lee Investor Relations
800-858-7502 ir@dixieleechicken.com
Dixie Lee International ... (CE) (USOTC:DLII)
Historical Stock Chart
From Feb 2025 to Mar 2025
Dixie Lee International ... (CE) (USOTC:DLII)
Historical Stock Chart
From Mar 2024 to Mar 2025