NEW YORK, NY , the world's first publicly traded hip-hop company, has hired Jordan Edelson as Chief Technology Officer and Digital Entertainment Director to spearhead H3's video gaming and web property development.

Edelson will be responsible for creating new revenue generating channels for H3's online ventures. He is a proven leader and pioneer at the highest echelons of video gaming, adept at implementing high-profile, digital-based programs within the online entertainment industry.

Jordan brings over 8 years of online video gaming business experience and expertise to the H3 team. In addition to his online work, he will be developing the HipHopSodaShop's pay-to-play and competitive video gaming core infrastructure.

"H3 Enterprises has all of the key elements for a highly successful online and brick-and-mortar video gaming business," said Edelson. "Through my efforts, H3 will become a multi-faceted revenue generating powerhouse in the online video gaming sector. The HipHopSodaShop is a unique opportunity which I'm excited to be a part of."

Brian Peters, co-founder of H3, added, "We're proud to officially bring Mr. Edelson on board and look forward to bringing his vast video gaming knowledge and experience, as well as his wealth of contacts and top-shelf sponsors into the H3 family."

About Jordan Edelson:

Mr. Edelson has served as Game Broadcasting Live LLC's Chief Executive Officer and Chairman of the Board of Directors since 2001. He is recognized as a pioneer and visionary in the live video game broadcasting sector. He founded eSportsTV in May 2004 and was instrumental in the core development of the network. He's made features in Popular Science Magazine, Business Review, Biz Journal, MSNBC.com, WABC-TV, World News Now (ABC), Discovery Channel, WRGB-TV (CBS), along with other radio, print, web and television spots. Prior to founding eSportsTV, Mr. Edelson was lead project director of several popular video game titles on the PC and Palm OS platforms. He also continues to manage GBLHosting.com, a web hosting company launched in 2003.

About H3 Enterprises, Inc. and the HipHopSodaShop:

H3 Enterprises, Inc. is the parent company of the HipHopSodaShop. As the first publicly traded Hip-Hop company, H3 Enterprises, Inc. is dedicated to the mission of empowering young people through investment, education and economic development.

The HipHopSodaShops are a franchise restaurant operation that brings hip-hop music, sports and community involvement to every city where they open. The HipHopSodaShop comes complete with a healthy quick-service menu, merchandising, a state of the art recording studio, 30 giant LCD screens, the latest Xbox 360 live video games, and a large area dedicated to competitive on-line video gaming. The HipHopSodaShop is a modern day cultural entertainment center where many forms of Hip-Hop can be expressed by patrons and embraced by the community. The HipHopSodaShops carry a message of giving back to the community in the forms of empowerment, investment, and employment. H3 opened its first HipHopSodaShop in Tampa in December of 2007 and recently opened its second unit in Miami in May 2008. Both are in excess of 10,000 sq. ft. and bring enormous potential for strong and steady future income along with immediate, significant top-line revenues.

The company plans to begin aggressively franchising and licensing the HipHopSodaShops in the third quarter of 2008. (www.hiphopsodashop.com)

Safe Harbor: Certain information included herein may contain statements that are forward looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

Contact: Public Relations Rhiannon Capling (813-833-9776) rhiannon.capling@hiphopsodashop.com

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