Jones Soda Co. and the FIAT Brand Announce Second Annual "Jonesin' for a Fiat 500" Photo Contest
04 June 2014 - 11:20PM
Business Wire
One Lucky Consumer to
Win A Brand New 2014 Fiat 500
Jones Soda Co. (OTCQB:JSDA), a leader in the premium soda
category and known for its unique flavors and branding, and the
FIAT brand today announced the return of its "Jonesin' for a Fiat
500" summer photo contest. "Jonesin' for a Fiat," which runs from
June 3 through November 1 (2014), continues to be an integral part
of the overall marketing campaign for Jones Soda and the FIAT Brand
to celebrate both companies ongoing partnership. The Grand Prize
winner will receive a brand new 2014 Fiat 500, interactive surf
lessons and photo shoot with Jones-sponsored professional surfer
Brianna Cope, a GO Pro Hero 3 Camera with equipment and have the
winning photo featured on a production run of Jones Stripped in
2015.
A Fiat 500 is one of the prizes of the
2014 "Jonesin' for a Fiat" contest with Jones Soda Co. and FIAT
brand (Photo: Business Wire)
From June 3 through November 1, 2014, contestants who submit
photos or "selfies" (self-portrait photograph, typically taken with
a hand-held digital camera or camera phone) will have a chance to
win weekly Prize Packs of Jones Soda and FIAT
merchandise. Participants in the U.S. and Canada can enter to
win by submitting their qualifying photos using the hashtag
#JonesinforaFiat500 through Jones Soda Co.'s Official
Website, Instagram, Twitter and Facebook pages. Submissions will be
judged based on the quality and creativity of the photos.
In addition to the photo contest, the companies partnered on a
variety of other successful campaigns in California throughout
2013, including a presence at the Vans U.S. Open of Surfing, the
FIAT dealership program and social media initiatives. Jones and the
FIAT brand's first joint photo contest ran in coordination with
both brands launching new products in California in 2013.
"When FIAT and Jones got together last year, we realized that it
was the start of a great collaboration and after the success of
last year's events, we definitely want to expand our partnership.
We couldn't have asked for a better, like-minded brand partner,"
says Jennifer Cue, CEO, Jones Soda.
"Our partnership last summer with Natural Jones Soda was a great
success," said Jason Stoicevich, Head of FIAT Brand North America.
"By utilizing the social media space to engage consumers through
photography, we have been able to showcase a different side of our
brand as it was captured by the eyes of the contestants. We look
forward to seeing the fantastic photos to be posted this year and
finding out who will drive home a brand new 2014 Fiat 500."
Beyond the "Jonesin for a FIAT 500" photo contest this summer,
the companies are partnering on event and sampling programs,
including another presence at the Vans U.S. Open of Surfing in
Huntington Beach, California, in July 2014. The FIAT dealership
sampling program is another exciting joint effort where buyers of
FIAT vehicles at select dealerships in the U.S. can receive a set
of Limited Edition FIAT labeled Jones Stripped bottles, the newest
product in Jones natural soda line. Both companies will also be
collaborating on a range of other social media initiatives.
Further details on the contest (including the official rules)
and other events taking place can be found at www.jonessoda.com or
fiatusa.com.
About the FIAT Brand
The FIAT brand stands for discovery through passionate
self-expression. It encourages people to be in charge of their
lives, live confidently and celebrate the smallest of things with
infectious excitement. That philosophy is embodied by the North
American introduction of the iconic Fiat 500 or Cinquecento - a
small car that lives big. Italian at heart and rooted in a rich
heritage, the Fiat 500 is synonymous with modern, simple design
blending form, function and a pride of ownership that is genuine.
The FIAT brand portfolio in North America continues to expand. In
2013, the FIAT brand launched the high-performance Fiat 500 Abarth
Cabrio, the fully-electric Fiat 500e, the Fiat 500L and Fiat 500L
Trekking.
For more information on the FIAT brand, visit the FIAT Facebook
page (www.facebook.com/fiatusa) or Twitter account
(www.twitter.com/fiatusa).
About Jones Stripped
Jones Stripped is sweetened with a proprietary blend of natural
sweeteners including pure cane sugar, organic agave syrup and
stevia, and each 12-ounce bottle contains 30 calories, eight grams
of sugar and comes in 6 delicious natural flavors: Cherry, Green
Apple, Orange Mango, Lemon Lime, Huckleberry and Chipotle
Pineapple.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.®
(OTCQB:JSDA) markets and distributes premium beverages under the
Jones Soda, Jones Pure Cane Soda, Jones Zilch and Jones Stripped ®
brands and sells through its distribution network in markets
primarily across North America. A leader in the premium soda
category, Jones is known for its variety of flavors and innovative
labeling technique that incorporates always-changing photos sent in
from its consumers. Jones Soda is sold through traditional beverage
retailers.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140604005213/en/
Jones Soda Co.Andrew Baumann,
206-436-8711abaumann@jonessoda.comorThe FIAT BrandDiane Morgan,
248-512-0023Diane.Morgan@chrysler.com
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