PRVCY Appoints Robert DeSantis Chairman of the Advisory Board
13 April 2012 - 11:00PM
Omni Ventures, Inc. (OTCQB:OMVE) announced today that its wholly
owned subsidiary, PRVCY Couture, Inc., has appointed Mr. Robert
DeSantis to the position of the Chairman of the Advisory Board
charged with assisting the management in further development and
implementation of its branding and marketing strategy.
Robert DeSantis has spent most of his career in the field of
marketing and brand development. In 1990, Mr. DeSantis identified
the potential and mechanisms of Television Home Shopping founders
HSN and QVC and formed SKLA INC., which generated over $150 million
in sales by 1997. Robert DeSantis is currently President of
Transactional Media and Marketing for Maddocks, a branding and
marketing firm located in Los Angeles, whose client list includes
such companies as Red Bull, Estee Lauder, Kanebo, P&G, Sony,
Phillips, Playboy, Beauty TV, The Venetian Hotel, Lumina Hotels,
Disney, Jackie Chan Coffee, The Platinum Group, 7UP, Coke, Ketel
ONE, Neuro, Activate, Rock Sake and many others. During his
ten-year tenure with Maddocks, Mr. DeSantis has spearheaded his own
brand of transactional marketing that identifies unfulfilled market
segments and opportunities, and has developed compelling value
propositions within targeted demographics. With a focus on
measurable and sustainable ROI, he has also created and developed
transactional business for a variety of well-known celebrities such
as Jane Seymour, Priscilla Presley, Dr. Joyce Brothers, Shell
Kepler, Lee Majors and others.
"Robert DeSantis is a very capable and dynamic executive with
the right mix of experience and expertise to assist in driving
PRVCY toward its next era of success," said Christian Wicks,
President of Omni Ventures, Inc. In a statement DeSantis said, "I
believe that the PRVCY brand is perfectly poised to build
significant market penetration due to its already very strong brand
equity and core values. The company is very well suited to capture
collective consumer sentiment, intent and behavioral engagement,
making PRVCY a major brand in the jeans category." He continued,
"In spite of the power of social media, brands still require
integrated marketing strategies that can effectively leverage the
metrics that technology provides. There is no such thing as a
successful brand that doesn't deliver sales, and we intend to focus
on the tangible behaviors that matter to the business. PRVCY is at
a unique intersection where a strong relevant and meaningful
apparel line is attracting A-list celebrities who can provide
cross-cultural engagement and brand loyalty."
About Omni Ventures
Omni Ventures, Inc. is a versatile holding company operating in
premium consumer brands development and merchandising as well as
consumer services. The Company is working to position itself as a
strategic management holding company for several subsidiaries
including ones yet to be acquired. Currently the Company wholly
owns PRVCY Couture, Inc., the casual couture apparel and
accessories design, manufacturing and distribution company
(www.prvcypremium.com). Management is currently developing several
related projects in the fields of consumer goods design,
manufacturing and distribution as well as consumer services. For
more info, please visit www.omve.net.
This press release may contain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995, such as statements relating to financial results and plans
for future development activities, and are thus prospective.
Forward-looking statements include all statements that are not
statements of historical fact regarding intent, belief or current
expectations of the Company, its directors or its officers.
Investors are cautioned that any such forward-looking statements
are not guarantees of future performance and involve risks and
uncertainties, many of which are beyond the Company's ability to
control. Actual results may differ materially from those projected
in the forward-looking statements. Among the factors that could
cause actual results to differ materially from those indicated in
the forward-looking statements are risks and uncertainties
associated with the Company's business and finances in general,
including the ability to continue and manage its growth,
competition, global economic conditions and other factors discussed
in detail in the Company's periodic filings with the Security and
Exchange Commission. The Company undertakes no obligation to update
any forward-looking statements.
CONTACT: Investor Relations
info@pivoassoc.com
212-924-3548
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