BOSTON, Sept. 24, 2013 /PRNewswire/ -- Sappi Fine Paper
North America announced today the launch of its Sappi
etc.® microsite, an online educational
platform providing access to more than a century's worth of rare
historical documents, detailed case studies and expert technical
advice as a part of the company's Education, Training and
Consulting (etc) program. Free and fully searchable, the Sappi etc.
site covers everything from paper basics and sustainability
resources to advanced print and design techniques, including color
management, printer tech tips, special effects, varnishes, folding,
and designing for direct mail.
(Photo:
http://photos.prnewswire.com/prnh/20130924/NE84721LOGO)
"We love sharing our knowledge of paper and printing to help
customers work smarter, faster and more effectively," said
Daniel Dejan, Print & Creative
Manager for Sappi etc. "The volume of educational materials we have
produced over the years is incredible and with Sappi etc. site's
online library, designers and printers will now have open access to
this rich archive of information at their fingertips. The Sappi
etc. site is as much a nostalgic look back as it is a step towards
the future with continual updates on the latest in print
expertise."
Education
Features of the Sappi etc.®
microsite include a digitized library of collected works, resources
and step-by-step guides on print, where readers will have the
ability to download high-resolution PDF versions of original
files—all in one easy to use place. Examples include a historic
compilation of resources from the years of S.D. Warren and Potlach, Sappi's extensively
illustrated @issue series, videos on Ideas that Matter, The
Standard series, as well as a collection of content from our eQ
platform on sustainability. As a part of the site, Daniel Dejan will also be publishing a new blog,
Side Bar addressing relevant insight and technical
tips on the art and science of printed communication. From color
management to QR codes and augmented reality, the blog is intended
to shed light on something new for readers to learn each time they
visit the site.
Training
Training is a key component of the Sappi etc.
platform and Sappi hosts a series of widely-recognized workshops
from some of the best technical experts in the industry throughout
the year. Workshops are created for the novice to intermediate
level graphic designer, art director, print buyer or production
manager in mind, focusing on topics pertinent to their fields in
easy-to-understand sessions. Dates and times of these workshops as
well as Sappi's list of upcoming conferences, panel sessions, and
events will now be accessible at the Sappi etc. calendar
online.
Consulting
As a value-added service, Sappi
etc.® technical representatives are available for
consultation to assist with questions regarding paper and printing.
Whether navigating a systems problem or suggesting the best way to
run a job, they know first-hand how to find solutions. Most of the
representatives have previously worked in printing plants for more
than 20 years and have expertise in areas such as web and sheetfed
operations, press chemistry, and bindery production. One of the
hallmark resources of this knowledgebase is Sappi's Printer
Tech Tips, a series of troubleshooting guides that has a
reputation in the industry for providing useful, technical
information. The Printer Tech Tips series will now be
available on the Sappi etc.® microsite, covering over
thirty in-depth topics of interest to printers.
Sappi etc. technical representatives are available for on-site
consultation and can be reached at our toll-free helpline
1-877-SappiHelp.To access the Sappi etc.® microsite,
please visit sappi.com/na/etc, Sappi's home to a wealth of
knowledge on printing and paper.
About Sappi Fine Paper North America
Sappi Fine Paper
North America, known for innovation and quality, is a preeminent
North American producer of coated fine and release
papers, as well as dissolving wood pulp (DWP) and
market kraft pulp headquartered in Boston, Massachusetts. Its coated fine papers,
with highly recognized brand names such as McCoy, Opus,
Somerset and Flo, are used in
premium magazines, catalogs, books and high-end print advertising.
The company is also the world's leading supplier of release papers
for the automotive, fashion and engineered films industries,
including the globally recognized Ultracast brand. Sappi's release
papers provide the surface aesthetics for synthetic fabrics used in
footwear, clothing, upholstery and accessories, as well as the
textures for decorative laminates found in kitchens, baths,
flooring and other decorative surfaces. Sappi globally is the
world's largest manufacturer of dissolving wood pulp and the
leading supplier of viscose staple fiber. Dissolving wood pulp is a
versatile raw material used by manufacturers to produce a wide
range of products including textile fibers, pharmaceutical, beauty,
and household products. Sappi Fine Paper North America, through the
recent conversion of the Cloquet pulp mill, manufactures dissolving
pulp under Sappi's Specialised Cellulose division primarily for the
textile markets.
Sappi Fine Paper North America is a subsidiary of Sappi Limited
(NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000
employees and manufacturing operations on three continents in seven
countries and customers in over 100 countries around the world.
Learn more about Sappi at: www.sappi.com/na
SOURCE Sappi Fine Paper North America
