Sub-Urban Announces Strategic Marketing Partnership with AGW to Target Trendsetters in New York City; AGW to Promote Sub-Urban'
15 July 2006 - 6:01AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing explosive revenue growth in the global fashion industry,
has announced a strategic partnership with AGW to expand brand
penetration in key communities of the world fashion mecca New York
City. The new partnership, the latest in a series of strategic
marketing campaign initiatives, will expose the Company's new Mash
Culture Lab(TM) clothing brand to New York's most influential
fashion market consumers and industry professionals. AGW (Arnold
Geahan and Webster) is an acclaimed and innovative marketing agency
whose principals combine deep experience in various academic
disciplines -- including literature, psychoanalysis and the arts --
to energize marketing campaigns and events. AGW specializes in
psychological profiling, digital marketing, targeted public
relations and event planning to create seamless brand integration
for their clients and products. The agency has handled many of the
largest players in the global fashion, music and popular culture
industries. "When the New York fashion community makes a statement,
the world listens," said Joseph Shortal, Chief Executive Officer of
Sub-Urban Brands. "Nobody can penetrate this market better than
AGW. Once the trendsetters in New York have adopted Mash Culture
Lab, it won't take long for the mainstream market to catch on." AGW
will oversee the production and design evolution of the Mash
Culture Lab(TM) website and its editorial content. They will also
develop the creative concepts for special events to take place in
New York City. AGW plans to apply similar tactics that made them
successful with previous clients such as BMG Music Entertainment,
women's fashion leader Kate Spade and athletic icon Nike. Mash
Culture Lab(TM) (MCL) is a brand concept derived from today's most
significant cultural youth movement. "Mash Culture" is the result
of technological innovations that allow today's youth to combine
previously disparate cultural movements like Hip Hop and Rock to
create unique sounds, videos, automobiles and even customized
clothing. Sub-Urban has positioned MCL on the cutting-edge of that
movement, as it executes yet another strategic initiative that
targets mainstream youth. Through its various brands, Sub-Urban
primarily targets the age 13-29 youth consumer demographic group,
which comprises an estimated 40 million-plus consumers in the U.S.
alone. The Company is committed to generating high-volume sales by
addressing this multibillion-dollar youth market with hip styles
inspired by urban, surf and music culture. Sub-Urban's provocative
brands have been engineered from the start to generate consumer
buzz and to maximize sales. The Company's brands have already been
widely featured in high-profile fashion magazines, online
publications and news media. The Company is committed to aggressive
appreciation through organic and acquisitioned growth, including
the purchase of additional trademarked apparel and accessory lines.
About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand
company which designs and markets cutting-edge lifestyle apparel
that targets the rapidly-growing multibillion-dollar youth consumer
marketplace. The Company pursues robust revenue-generating
opportunities within multi-tiered retail markets that leverage
multiple brands and market segments to create financial success.
Sub-Urban is committed to further expansion and increased
shareholder value through both the internal development of
intellectual property and acquisition of additional brands, as well
as to the establishment of new international marketing alliances
that will reinforce its recurring and non-recurring revenue
streams. Inspired by the energy and vigor of youth, urban and music
culture, Sub-Urban is initially focused on creating a family of
non-competing brands for its key target consumer, an estimated 40
million 15-29 year olds. Sub-Urban's current portfolio of
trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Juniors and BLACK JESUS(R) streetwear apparel
and PYT styles for younger girls. Consistent with the company's
high growth strategies, the Company will be actively marketing
these brand offerings to Japan, Canada, Australia and 25 European
countries. For additional information, please visit
www.whiteboy.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. To
view a promotional video which features personal celebrity
endorsements that include Rocker Tommy Lee and Academy
Award-winning actor Don Cheadle, please visit
http://www.trilogy-capital.com/tcp/sub-urban/promo.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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