AirTran Airways Adds Baltimore Ravens Star Michael Oher as Endorser
20 January 2010 - 2:30AM
PR Newswire (US)
- Airline to Feature Ravens' Rookie Star in Baltimore Advertising -
BALTIMORE, Jan. 19 /PRNewswire-FirstCall/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE:AAI), announced today
the signing of Baltimore Ravens star Michael Oher as an endorser of
the airline. The rookie offensive tackle will be featured in
advertising across the Baltimore area. "Michael Oher - a star on
and off the field - is a true inspiration that we're happy to have
onboard the AirTran Airways team," said Tad Hutcheson, vice
president of marketing and sales for AirTran Airways. "Oher's
dedication to excellence is an attribute that our AirTran Airways
Crew Members also embody." Oher joins Ravens teammate Todd Heap and
several high-profile sports endorsers on the AirTran Airways'
roster, including quarterbacks Matt Ryan and Donovan McNabb; hockey
stars Ilya Kovalchuk and Kari Lehtonen; baseball All-Star Ryan
Braun; pitcher Tom Glavine; basketball All-Star Dwight Howard and
racecar driver Danica Patrick. "I am so happy to join the AirTran
Airways team," said Michael Oher. "They have been great partners
with the Ravens and my teammate Todd Heap and they're also very
involved in the communities they serve. I look forward to a long
and successful partnership with them." Oher was a first round draft
choice of the Ravens in the 2009 NFL Draft after playing college
football at the University of Mississippi. His life inspired the
2006 book The Blind Side: Evolution of a Game and the 2009 motion
picture The Blind Side starring Sandra Bullock. AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE:AAI) and a Fortune 1000
company, has been ranked the number one low cost carrier in the
Airline Quality Rating study for the past two years. AirTran is the
only major airline with Wi-Fi on every flight and offers
coast-to-coast service on North America's newest all-Boeing fleet.
Its low-cost, high-quality product also includes assigned seating,
Business Class and complimentary XM Satellite Radio on every
flight. To book a flight, visit http://www.airtran.com/. Media
Contacts: AirTran Airways Christopher White Cynthia Tinsley-Douglas
678.254.7442 DATASOURCE: AirTran Airways CONTACT: Christopher White
or Cynthia Tinsley-Douglas, both of AirTran Airways,
+1-678-254-7442 Web Site: http://www.airtran.com/
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