TIDMACR 
 
RNS Number : 1674Y 
Abbeycrest PLC 
28 August 2009 
 

 
 
+------------------------------------+------------------------------------+ 
| Press Release                      |                     28 August 2008 | 
+------------------------------------+------------------------------------+ 
 
 
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE 
OR IN PART, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN OR SOUTH 
AFRICA OR ANY JURISDICTION INTO WHICH THE SAME WOULD BE UNLAWFUL 
 
 
Abbeycrest plc 
 
 
("Abbeycrest", "the Company" or "the Group") 
 
 
Placing to raise GBP 2.02 million gross 
 
 
Notice of General Meeting 
 
 
Abbeycrest plc (LSE: ACR), a leading international jewellery designer and 
manufacturer, is pleased to announce that it has raised GBP2.02 
million (approximately GBP1.72 million net of expenses) through a Cash Placing 
of 40,300,000 New Ordinary Shares of 1 pence each at a price of 5 pence per New 
Ordinary Share with existing and new investors. 
 
 
A further 4,625,000 New Ordinary Shares are to be issued in settlement of a 
GBP100,000 fee payable to Moorgarth in relation to deeds of variation of its 
leases for the Group's former head office site at Wilmington Grove and 
GBP131,250 of lump sum interest charges due to lender, Agilo. 
 
 
The net proceeds of the Placing will be used to: 
+---------------------------+----------------------------------------------------------------+ 
|                       *   | reduce the Group's borrowings;                                 | 
+---------------------------+----------------------------------------------------------------+ 
|                       *   | invest in the marketing and merchandising of new products; and | 
+---------------------------+----------------------------------------------------------------+ 
|                       *   | invest in new, higher-margin branded jewellery collections.    | 
+---------------------------+----------------------------------------------------------------+ 
 
 
The Company is to seek shareholder approval for the placing at a General Meeting 
to be convened for 10:00 a.m. on 23 September 2009 at the offices of Pinsent 
Masons LLP, 1 Park Row, Leeds LS1 5AB. 
  Under the leadership of Simon Ashton, Abbeycrest has successfully completed 
the first phase of its restructuring programme.  The Group has renewed its 
banking facilities and considerably reduced net debt, costs and working capital 
by focussing on fewer more productive customers, suppliers and product 
lines.  Abbeycrest is in the second phase of the restructuring programme to 
consolidate its existing operations supplying mainstream global markets and to 
target higher-end markets with branded jewellery collections.  Since autumn 
2008, the Group has: 
 
 
+--------+---------------------------------------------------------------+ 
| *      | successfully increased banking facilities with Siam           | 
|        | Commercial Bank in Thailand;                                  | 
+--------+---------------------------------------------------------------+ 
| *      | established a brand portfolio business, Global Edge(TM), to   | 
|        | market and merchandise the Group's brands;                    | 
+--------+---------------------------------------------------------------+ 
| *      | launched three higher-margin branded collections Gorgeous     | 
|        | Gold , Fluid , and Osare , aimed at the growing ABC1 male and | 
|        | female consumer demographic segments; and                     | 
+--------+---------------------------------------------------------------+ 
| *      | strengthened the Board with the appointment of Graham         | 
|        | Partridge as Group Finance & Operations Director and Nick     | 
|        | Hamley as Group Sales & Marketing Director.                   | 
+--------+---------------------------------------------------------------+ 
 
 
The Group is now well placed to enhance the returns from its traditional 
mainstream business, as well as exploit the market for higher value 
fashion-driven pieces of jewellery. 
Commenting on the Placing, Simon Ashton, Executive Chairman of Abbeycrest, said: 
 "Abbeycrest now has a solid platform for future growth. It has an experienced 
team and products focused to take advantage of the significant opportunities 
within the global jewellery market. The Group's dedicated team of designers 
combined with our world class in-house manufacturing capabilities enable us to 
quickly identify and respond to the latest market trends and opportunities. 
"The Group already has a global footprint with design, manufacture and 
established distribution capabilities across all of the major jewellery markets 
and I am confident that the funds raised will help us to reach the next stage in 
our evolution. I would like to thank our new and existing shareholders for 
recognising the potential of the Group." 
- Ends - 
 
For further information: 
+--------------------------------------------+--------------------------+ 
| Abbeycrest plc                             |                          | 
+--------------------------------------------+--------------------------+ 
| Simon Ashton, Executive Chairman           |    Tel: +44 (0) 113 3970 | 
|                                            |                      867 | 
+--------------------------------------------+--------------------------+ 
|                                            |    www.abbeycrest.co.uk  | 
+--------------------------------------------+--------------------------+ 
 
 
+-------------------------------------------+---------------------------+ 
| Evolution Securities Limited              |                           | 
+-------------------------------------------+---------------------------+ 
| Joanne Lake / Peter Steel                 | Tel: +44 (0) 113 243 1619 | 
+-------------------------------------------+---------------------------+ 
| joanne.lake@evosecurities.com             |    www.evosecurities.com  | 
+-------------------------------------------+---------------------------+ 
 
 
Media enquiries: 
+--------------------------------------------+--------------------------+ 
| Abchurch Communications                    |                          | 
+--------------------------------------------+--------------------------+ 
| Sarah Hollins / Stephanie Cuthbert / Mark  |     Tel: +44 (0) 20 7398 | 
| Dixon                                      |                     7729 | 
+--------------------------------------------+--------------------------+ 
| mark.dixon@abchurch-group.com              |   www.abchurch-group.com | 
+--------------------------------------------+--------------------------+ 
 
 
This Announcement is not for release, publication or distribution, directly or 
indirectly, in or into the United States, Australia, Canada, Japan or South 
Africa or any other jurisdiction into which the same would be unlawful. 
 
This Announcement does not contain or constitute an offer of, or the 
solicitation of an offer to buy or subscribe for, the Placing Shares or any 
other securities to any person in Australia, Canada, Japan or South Africa, or 
the United States or in any jurisdiction to whom or in which such offer or 
solicitation is unlawful. Subject to certain exceptions, the securities referred 
to herein may not be offered or sold in Australia, Canada, Japan or South Africa 
or to, or for the account or benefit of, any national, resident or citizen of 
Australia, Canada, Japan or South Africa. The Placing of the securities referred 
to herein has not been and will not be registered under the Securities Act or 
under the applicable securities laws of Australia, Canada, Japan or South 
Africa. The availability of the Placing to persons not resident in the United 
Kingdom may be affected by the laws of the relevant jurisdictions. Such persons 
should inform themselves about and observe any application requirements. 
 
The Placing Shares have not been and will not be registered under the Securities 
Act or under the securities laws of any state or other jurisdiction of the 
United States or under any securities laws of Australia, Canada, Japan or South 
Africa or any other jurisdiction where to do so would be unlawful and may not be 
offered, sold, taken up, exercised, resold, renounced, transferred or delivered, 
directly or indirectly, within the United States, or within any of Australia, 
Canada, Japan or South Africa or any other jurisdiction where to do  so would be 
unlawful. There will be no public offer of the Placing Shares in the United 
States. 
 
The distribution of this Announcement and the offering of the Placing Shares in 
jurisdictions other than the United Kingdom may be restricted by law.  No action 
has been taken by the Company or Evolution that would permit an offering of such 
shares or possession or distribution of this Announcement or any other offering 
or publicity material relating to such shares in any jurisdiction where action 
for that purpose is required. Persons into whose possession this Announcement 
comes are required by the Company and Evolution to inform themselves about, and 
to observe, any such restrictions. Any failure to comply with these restrictions 
may constitute a violation of the securities laws of any such jurisdiction. 
 
 This Announcement is for information only and does not constitute or form part 
of any offer or invitation to issue, acquire or dispose of any securities or 
investment advice in any jurisdiction. 
 
This Announcement is an advertisement and not a prospectus and investors should 
not subscribe for or purchase any Placing Shares referred to in this 
Announcement in connection with the Placing except on the basis of information 
to be contained in the Prospectus expected to be published on 28 August 2009 by 
the Company in connection with the proposed Placing. Copies of the Prospectus 
will be available from the Company's registered office. 
 
This Announcement has been issued by and is the sole responsibility of the 
Company. No representation or warranty, express or implied is, or will be made 
as to, or in relation to, and no responsibility or liability is, or will be, 
accepted by Evolution or by any of its affiliates or agents as to, or in 
relation to, the accuracy or completeness of this Announcement or any other 
written or oral information made available to or publicly available to any 
interested party or its advisers, and any liability therefore is expressly 
disclaimed. 
 
Evolution, which is authorised and regulated by the Financial Services Authority 
("FSA") in the United Kingdom, is acting exclusively for the Company as Sponsor 
and broker in connection with the Placing and Admission and will not be 
responsible to anyone other than the Company for providing the protections 
afforded to its clients or for providing advice in relation to the Placing or 
any other matters referred to in this Announcement. 
 
This Announcement contains forward-looking statements which reflect the Group's 
or, as appropriate, the Directors' current views with respect to financial 
performance, business strategy, plans and objectives of management for future 
operations (including development plans relating to the Company's products and 
services). These statements include forward-looking statements both with respect 
to the Group and the sectors and industries in which the Group operates. 
Statements which include the words "expects", "intends", "plans", "believes", 
"projects", "anticipates", "will", "targets", "aims", "may", "would", "could", 
"continue" and similar statements of a future or forward-looking nature identify 
forward-looking statements. 
 
All forward-looking statements address matters that involve risks and 
uncertainties. Accordingly, there are or will be important factors that could 
cause the Group's actual results to differ materially from those indicated in 
these statements. Any forward looking statements in this Announcement reflect 
the Group's current views with respect to future events and are subject to these 
and other risks, uncertainties and assumptions relating to the Group's 
operations, results of operations, growth strategy and liquidity. 
 
These forward-looking statements speak only as of the date of this Announcement. 
Subject to any obligations under the Prospectus Rules, the Disclosure and 
Transparency Rules or the Listing Rules and save as required by law, the Company 
undertakes no obligation to update publicly or to review any forward-looking 
statement, whether as a result of new information, future developments or 
otherwise. All subsequent written and oral forward-looking statements 
attributable to the Company or individuals acting for and on behalf of the 
Company are expressly qualified in their entirety by this paragraph. Prospective 
investors should specifically consider the factors identified in the Prospectus 
which could cause actual results to differ before making an investment decision. 
 
Past performance is no guide to future performance and persons needing advice 
should consult an independent financial adviser. Any indication in this 
Announcement of the price at which the Ordinary Shares of the Company have 
been bought or sold in the past cannot be relied upon as a guide to future 
performance. No statement in this Announcement is intended to be a profit 
forecast. 
 
 
 
  NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE 
OR IN PART, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN OR SOUTH 
AFRICA OR ANY OTHER JURISDICTION IN WHICH THE SAME WOULD BE UNLAWFUL 
 
 
The following information is extracted from a prospectus to Shareholders (the 
"Prospectus") expected to be posted today. Copies of the Prospectus will be 
available at the offices of Evolution Securities Ltd (Kings House, 1 King 
Street, Leeds LS1 2HH) upon request. Definitions used in the Prospectus apply in 
this Announcement unless the context otherwise requires. 
 
 
Proposed Placing of 44,925,000 Placing Shares at 5 pence per Placing Share, 
Related Party Transactions, Capital Reorganisation 
 
 
Notice of General Meeting 
 
 
1. Introduction 
Abbeycrest announces that, subject to Shareholder approval, the Company proposes 
to issue by way of a Placing 44,925,000 Placing Shares at five pence per Placing 
Share, representing approximately 154 per cent. of the existing issued Ordinary 
Share capital of the Company and approximately 61 per cent. of the enlarged 
issued Ordinary Share capital of the Company immediately following completion of 
the Placing. 
Of the 44,925,000 Placing Shares that the Company proposes to issue, 40,300,000 
New Ordinary Shares will be issued pursuant to the Cash Placing, raising 
approximately GBP1.72 million (net of expenses) and 4,625,000 New Ordinary 
Shares will be issued under the terms of the Moorgarth Subscription Deed and the 
Agilo Subscription Deed, as detailed in paragraphs 6 and 7 below. The Placing 
Shares, to be issued pursuant to the Placing, will, when fully paid, rank pari 
passu with the New Ordinary Shares. 
 
 
2. Background to and reasons for the Placing and use of proceeds 
Over recent years, Abbeycrest's performance has suffered as a consequence of, 
inter alia, rising gold prices and increased competition due to low cost imports 
and a market trend towards costume jewellery. The resulting proliferation of low 
margin product forced the Group to refinance its UK banking facilities 
under distressed circumstances in June 2006. 
 
 
In January 2008, Simon Ashton was appointed to the Board to drive the reduction 
of Abbeycrest's cost base and borrowing levels in the short-term. This process 
made apparent the requirement for a change in strategy to address Abbeycrest's 
competitive position in the long-term. The Board set about rejuvenating 
Abbeycrest in two distinct phases. 
 
 
Phase 1 - Straight Edge 
The aim in Phase 1 was, and remains, to focus on fewer, more productive, 
customers, suppliers and product lines through leaner supply chains, processes 
and teams, with a view to reducing costs and working capital. 
 
 
Key elements were to: 
+-------+----------------------------------------------------------------+ 
| *     | reduce the number of product lines, basing the reduction on    | 
|       | design, margin and demand criteria;                            | 
+-------+----------------------------------------------------------------+ 
| *     | wind down UK distribution in favour of direct supply from the  | 
|       | Group's Far East facilities;                                   | 
+-------+----------------------------------------------------------------+ 
| *     | transfer third party manufactured product to Group manufacture | 
|       | where possible; and                                            | 
+-------+----------------------------------------------------------------+ 
| *     | decrease headcount and overheads in line with the above        | 
|       | measures.                                                      | 
+-------+----------------------------------------------------------------+ 
 
 
Whilst this phase has necessitated planned exceptional costs of GBP9.1m, 
including a cash element of GBP3.1m, the Company has: 
+-------+----------------------------------------------------------------+ 
| *     | reduced net debt, linked principally to working capital        | 
|       | reductions, from GBP11.6m at 29 February 2008 to GBP8.0m at 28 | 
|       | February 2009, with a corresponding reduction in product       | 
|       | lines from 22,159 to 18,919 over the same period and product   | 
|       | lines have since been reduced by a further 14.0 per cent. to   | 
|       | 16,268 as at 30 June 2009;                                     | 
+-------+----------------------------------------------------------------+ 
| *     | reduced fixed costs, within the reported results, from         | 
|       | GBP13.2m for the year ended 29 February 2008 to GBP10.7m for   | 
|       | the year ended 28 February 2009, with a corresponding          | 
|       | reduction in average headcount from 1,042 to 891 over the same | 
|       | periods and headcount level has since been reduced by a        | 
|       | further 19.5 per cent. to 717 as at 30 June 2009; and          | 
+-------+----------------------------------------------------------------+ 
| *     | successfully increased banking facilities with Siam Commercial | 
|       | Bank in Thailand by GBP1.3m, in line with the transfer from UK | 
|       | distribution to direct supply from the Far East to major UK    | 
|       | customers.                                                     | 
|       |                                                                | 
+-------+----------------------------------------------------------------+ 
 
 
This phase is largely complete, but the Directors will remain alert to 
opportunities for further improvement in the above areas. 
 
Phase 2 - Leading Edge 
The aim in Phase 2 is to move our thinking from 'sell what we make' to 'make 
what will sell', and to recognise the trend toward buying 'less but better', 
with a view to targeting higher-margin, lower-volume segments of the jewellery 
market. 
 
 
Key elements are to: 
+-------+----------------------------------------------------------------+ 
| *     | consolidate Abbeycrest's existing operations supplying         | 
|       | mainstream global markets into an 'Essentials' division,       | 
|       | targeting fewer customers with more focused ranges;            | 
+-------+----------------------------------------------------------------+ 
| *     | create a 'Brands' division (now established), incorporating    | 
|       | Brown & Newirth, to target higher-end markets with branded     | 
|       | jewellery collections;                                         | 
+-------+----------------------------------------------------------------+ 
| *     | drive new product development through a formal process         | 
|       | underpinned by market trends and consumer research; and        | 
+-------+----------------------------------------------------------------+ 
| *     | introduce new management with relevant experience as well as   | 
|       | clearer objectives and lines of communication to make better   | 
|       | use of Group resource, infrastructure and distribution         | 
|       | channels                                                       | 
+-------+----------------------------------------------------------------+ 
 
 
Whilst this phase only commenced in the autumn of 2008, the Company has already: 
+-------+----------------------------------------------------------------+ 
| *     | launched three new brands, Gorgeous Gold , Fluid , and Osare   | 
|       | collections, aimed at the growing ABC1 working women's,        | 
|       | silver, and men's segments respectively;                       | 
+-------+----------------------------------------------------------------+ 
| *     | formed Global Edge(TM), Abbeycrest's brand portfolio business, | 
|       | to market and merchandise the Group's brands;                  | 
+-------+----------------------------------------------------------------+ 
| *     | launched Studio Edge(TM), Abbeycrest's on-line gallery,        | 
|       | selling designer jewellery collections direct to consumers, to | 
|       | capitalise on this growing channel and the associated retail   | 
|       | margin;                                                        | 
+-------+----------------------------------------------------------------+ 
| *     | recruited two new board directors with relevant expertise and  | 
|       | one national sales manager and four regional sales managers,   | 
|       | all with brand experience; and                                 | 
+-------+----------------------------------------------------------------+ 
| *     | devised a new corporate identity programme to communicate      | 
|       | Abbeycrest's vision both internally and externally.            | 
+-------+----------------------------------------------------------------+ 
 
 
  The Directors believe that the Group is now in a position both to enhance the 
returns from its traditional mainstream business through the Essentials 
Division, and to exploit the market for higher value fashion driven pieces of 
jewellery through the Brands Division. However, in order to do this, the Group 
needs to secure additional funds to further reduce its net debt, removing its 
dependency on expensive finance, and to invest in the marketing and 
merchandising of new and planned branded jewellery collections. 
 
 
As discussed in the "Emphasis of matter - going concern" paragraph in the 
independent auditor's report within the Group's Annual Report and Accounts for 
the year ended 28 February 2009, Abbeycrest's forecasts anticipate that it will 
require additional funds to meet its liabilities as they fall due (such 
liabilities including GBP1.6 million due to HM Revenue & Customs, which the 
Group has applied to pay in instalments) and without these additional funds, a 
material uncertainty exists as to the Group's ability to continue as a 
going concern. 
 
 
The Group is therefore seeking to raise net proceeds of GBP1.72 million from the 
Cash Placing, which shall be applied in the first instance to reducing the 
Group's borrowing. Under the terms of a GBP1.75 million loan to the Group from 
Agilo, GBP0.4 million is due for repayment on or before 30 September 2009. 
Sizeable lump sum interest charges also accrue monthly, currently at the rate of 
1.5 per cent. and increasing to 3.0 per cent. from and including 30 September 
2009 and to 4.5 per cent. from and including 31 December 2009 (in addition to 
the fixed interest rate of 15 per cent. per annum), however, the lump sums cease 
to accrue from the point that the Company has repaid in aggregate at least 
GBP0.75 million of the principal. Agilo has agreed to accept repayment of the 
additional lump sum payments accrued up to 31 August 2009, being GBP131,250, by 
way of issue of New Ordinary Shares at the Issue Price equalling that sum. The 
balance of the lump sums which may accrue after 31 August 2009 will be payable 
in full on maturity of the Agilo loan on 28 February 2010. Abbeycrest has 
obtained the consent of Burdale to make the payment of GBP131,250 of accrued 
lump sum charges by way of the issue of New Ordinary Shares to Agilo, and also 
to make the GBP0.75 million repayment to Agilo on or before 30 September 2009 
provided that the Placing proceeds. It is the intention of the Board to repay 
the GBP0.75 million immediately following completion of the Placing in order to 
prevent any further lump sum payments accruing, with the remainder of the net 
proceeds of the Cash Placing to be used for the marketing and merchandising of 
new products and investment in new branded collections. Should the Placing not 
proceed, all lump sum interest payments accrued (including the GBP131,250 
accrued to 31 August 2009) will be payable in full and in cash on 28 February 
2010. 
 
3. Undertaking by existing Shareholder 
15,000,000 Placing Shares have been conditionally placed with existing 
Shareholder, Peter Gyllenhammar, who has also entered into an irrevocable 
undertaking to vote in favour of the Placing at the General Meeting. 
 
 
4. Principal terms of the Placing 
Assuming that the market price of a New Ordinary Share immediately after 
completion of the Capital Reorganisation remains the same as the market price of 
an existing Ordinary Share immediately prior to the Capital Reorganisation, the 
Issue Price of 5 pence per Placing Share represents a 45.95 per cent. 
discount to the Closing Price of 9.25 pence per Ordinary Share on 27 August 2009 
(being the latest practicable date before the announcement of the terms of the 
Placing). 
 
 
The Directors have given a great deal of thought as to how to structure the 
proposed equity fundraising, having regard to a number of factors including 
current market conditions, the level of the Company's share price and the size 
of the issue and level of expenses associated with the issue. After 
consideration of these factors, the Directors have concluded that the Placing is 
the most suitable option available to the Company and its shareholders. The 
issue price of 5 pence per Placing Share has been calculated following a 
period of marketing of the Placing and taking into account a number of factors 
including, inter alia, the level of demand for the Placing Shares. The Placees, 
with whom the Placing Shares have been placed, include both existing and new 
institutional Shareholders as well as the existing Shareholder referred to in 
paragraph 3 above. 
  The Placing will result in the issue of up to 44,925,000 Placing Shares free 
of the statutory rights of pre-emption (representing approximately 154 per cent. 
of both the existing issued Ordinary Shares and approximately 61 per cent. of 
the New Ordinary Shares immediately following the completion of the Capital 
Reorganisation and the Placing). The Placing Shares will, when issued and fully 
paid, rank equally in all respects to the New Ordinary Shares, including the 
right to receive all further dividends or distributions made, paid or declared 
after the date of their issue. Application has been made for the Placing Shares 
to be admitted to CREST and held in uncertificated form. The Placing Shares are 
capable of being held in certificated form. 
 
 
In order to facilitate the Placing and, subject to the passing of the 
Resolutions, it is proposed that the Company's authorised Ordinary Share capital 
be increased from 31,000,000 Ordinary Shares to 100,000,000 New Ordinary 
Shares, representing an increase of approximately 223 per cent. of the existing 
authorised Ordinary Share capital. 
 
 
Following the issue of the Placing Shares allotted pursuant to the Placing, 
Shareholders will be diluted by approximately 61 per cent. as to their interests 
in the Company. The rights attaching to the Placing Shares are governed by the 
Articles of Abbeycrest, a summary of which, together with the proposed 
amendments thereto, is set out in paragraph 4 of Part 
VII "Additional Information" of the Prospectus. 
 
 
The Issue Price represents a discount of 45.95 per cent. to the Closing Price on 
27 August 2009. Under the Listing Rules, the Company is required to seek the 
approval of the Shareholders where an offer or placing is made at a discount of 
more than 10 per cent. 
  The Placing is conditional upon: 
+--------+---------------------------------------------------------------+ 
| (a)    | the passing of Resolutions 1, 2, 3, 4, 5 and 6 without        | 
|        | material amendment at the General Meeting, and not, except    | 
|        | with the prior written consent of the Sponsor, at any         | 
|        | adjournment thereof;                                          | 
+--------+---------------------------------------------------------------+ 
| (b)    | Admission, subject to approval by the UK Listing Authority,   | 
|        | becoming effective by not later than 8.00am. on 24 September  | 
|        | 2009 (or such later time and/or date as the Sponsor and       | 
|        | Abbeycrest may agree); and                                    | 
+--------+---------------------------------------------------------------+ 
| (c)    | the Placing Agreement otherwise having become unconditional   | 
|        | in all respects and not having been terminated in accordance  | 
|        | with its terms prior to Admission.                            | 
+--------+---------------------------------------------------------------+ 
 
 
A summary of the material terms of the Placing Agreement is set out in paragraph 
13.1.1 of Part VII "Additional Information" of the Prospectus. Evolution is 
acting as sole financial adviser and Sponsor to the Company in relation to the 
Placing and is also acting as broker to the Company in relation to the Placing. 
 
 
5. Related Party Transactions 
The Placees with whom the Placing Shares have been conditionally placed are, as 
at the date of the Prospectus, primarily existing Shareholders. Peter 
Gyllenhammar holds approximately 21.15 per cent. of the Ordinary Shares. 
15,000,000 Placing Shares have been conditionally placed with Peter Gyllenhammar 
on the same terms as the other Placees, and the placing to Peter Gyllenhammar 
constitutes a related party transaction under the Listing Rules. 
 
 
As a consequence, Shareholder approval is required with regard to this Related 
Party Transaction. Peter Gyllenhammar will, given the related party nature of 
the proposed placing, not vote on Resolution 5 to authorise the Directors to 
allot and issue in aggregate 15,000,000 Placing Shares to him at the General 
Meeting. Peter Gyllenhammar has taken all reasonable steps to ensure that his 
associates will also not vote on Resolution 5. 
 
Shareholder approval is also required in respect of the Lever Facility Agreement 
entered into by the Company on 13 March 2009, which constituted a related party 
transaction under the Listing Rules. The Directors were not aware that 
Shareholder approval was required of the Lever Facility Agreement at the time 
that the Company entered into this arrangement. The Company is therefore now 
seeking Shareholder approval and ratification of the Lever Facility Agreement. 
Further details of the Lever Facility Agreement have been provided in paragraph 
13.2.3 of Part VII of the Prospectus. Michael Lever will not vote on Resolution 
8 to ratify the entry into the Lever Facility Agreement by the Company. Michael 
Lever has taken all reasonable steps to ensure his associates will also not vote 
on Resolution 8. 
 
 
The Board, having been so advised by Evolution, believes that the issue of 
15,000,000 Placing Shares to Peter Gyllenhammar and the entry into the Lever 
Facility Agreement by the Company on 13 March 2009 are both fair and reasonable 
as far as shareholders are concerned. 
 
 
6. Moorgarth Subscription Deed 
In June 2006, the Company entered into a 15 year lease of its then head office 
site at Wilmington Grove in Leeds and a corresponding 15 year lease of the 
adjacent car park. The Company subsequently vacated these premises and relocated 
to its new head office premises in May 2009. Abbeycrest, however, remains a 
tenant of Moorgarth at the former head office and car park until June 2021, at a 
current annual cost of GBP0.35 million under the Premises Lease and the Car Park 
Lease. 
The Company has entered into deeds of variation with Moorgarth which give the 
Company the right, subject to certain conditions, to terminate the two leases on 
28 September 2011. The aggregate fee payable by the Company under the deeds of 
variation is GBP100,000 which is payable subject to the passing of Resolutions 1 
to 6. Subject to the passing of Resolutions 1 to 6, the Company will issue 
2,000,000 New Ordinary Shares to Moorgarth at the Issue Price in full 
satisfaction of the fee under the Moorgarth Subscription Deed (as described in 
further detail in paragraph 13.1.6 of Part VII "Additional Information" of the 
Prospectus). Should the Company choose to exercise the option to terminate the 
leases, one year's rent (at the level of rent then payable) would also become 
payable on 28 September 2011. 
  7. Agilo Subscription Deed 
As documented in Part I of the Prospectus, lump sum interest charges of 
GBP131,250 will have accrued up to 31 August 2009 under the Agilo Facility 
Agreement and will be payable in full upon its maturity on 28 February 2010. 
Under the Agilo Subscription Deed (as described in further detail in paragraph 
13.2.6 of Part VII "Additional Information" of the Prospectus), the Company has 
agreed, subject to the Placing Agreement becoming unconditional, to issue 
2,625,000 New Ordinary Shares to Agilo at the Issue Price in full satisfaction 
of the lump sum interest charges accrued up to 31 August 2009. 
 
 
8. The Capital Reorganisation 
Reasons for the Capital Reorganisation 
It is proposed that the Placing will be undertaken at five pence per Placing 
Share which is less than the current nominal value of an Ordinary Share of 10 
pence. Under the Companies Act, it is not permissible to issue shares at a 
discount to their nominal value. Therefore, in order to provide the Company 
with flexibility in relation to its capital structure in the future, the Placing 
is conditional on, amongst other things, the completion of the Capital 
Reorganisation, which will result in the nominal value of each Ordinary Share 
being reduced to one pence. 
 
 
9. Directors' conflicts 
Recent changes to the Companies Act set out directors' general duties which 
largely codify the existing law but with some changes. Under the Companies Act, 
since 1 October 2008, a director must avoid a situation where he has, or can 
have, a direct or indirect interest that conflicts, or possibly may conflict 
with the company's interests. The requirement is very broad and could apply, for 
example, if a director becomes a director of another company or a trustee of 
another organisation. 
 
 
The Companies Act 2006 allows directors of public companies to authorise 
conflicts and potential conflicts, where appropriate, where the articles of 
association contain a provision to this effect. The Companies Act also allows 
the articles of association to contain other provisions for dealing with 
directors' conflicts of interest to avoid a breach of duty. The proposed 
amendment to the Articles set out in Resolution 7 in the Notice of General 
Meeting gives the Directors authority to approve such situations and to include 
other provisions to allow conflicts of interest to be dealt with in a similar 
way to which they were previously handled. 
 
10. Proposed management incentive scheme 
Given the significant changes to the Group that have taken place since Simon 
Ashton's appointment in January 2008 and the continued implementation of Phase 
2, it is considered key to the long-term interests of all of 
Abbeycrest's shareholders that the executive Directors and senior management of 
the Company remain appropriately incentivised. The Company's existing share 
incentive arrangements comprise the 2002 Scheme (its other Existing Schemes now 
having expired for new grants), which does not provide the necessary flexibility 
to make awards that will enhance the Company's ability to retain and expand its 
management team, which is of critical importance to the continuing successful 
implementation of the restructuring program and overall objective of 
establishing a viable long-term business. 
 
 
Following completion of the Placing, it is the intention of the Remuneration 
Committee to implement a management incentive scheme. Once its structure has 
been finalised, the management incentive scheme shall then be put to 
Shareholders for their approval at a later date. 
 
 
11. Dividend policy 
Abbeycrest does not currently pay dividends. The Company continues to monitor 
its dividend policy, with no dividend being proposed for the foreseeable future. 
However, it remains the Board's intention, subject to the Group's trading and 
financial position and prevailing economic circumstances, to resume 
dividend payments once the underlying financial performance has sufficiently 
improved and there are distributable reserves available to make dividend 
payments at a sustainable level. 
 
 
12. Board changes 
Following the General Meeting, Peter Gyllenhammar will be invited by the 
Directors to nominate one person to be appointed to the Board. It is also the 
current intention of the Directors to appoint a further new non-executive 
director to Abbeycrest's Board in due course. 
 
13. General Meeting 
The notice convening the General Meeting of the Company to be held at the 
offices of Pinsent Masons LLP, 1 Park Row, Leeds LS1 5AB on 23 September 2009 at 
10.00 am is enclosed with the Prospectus. The purpose of this meeting is to seek 
Shareholders' approval of the Resolutions set out in the notice of the General 
Meeting. 
 
 
14. Working capital and Importance of the Vote 
The Company is of the opinion that taking into account the net proceeds of the 
Cash Placing and the banking and other facilities available to the Group, the 
Group has sufficient working capital for its present requirements, that is for 
at least 12 months from the date of the Prospectus. The net proceeds of GBP1.72 
million from the Cash Placing will enable the Company to repay GBP0.75 million 
of a GBP1.75 million loan to the Group from Agilo on or before 30 September 2009 
and therefore avoid particularly onerous lump sum interest charges that will be 
applied on the full balance of the loan if this amount is not repaid by this 
date. Burdale, the Group's senior lender, has also confirmed in writing that it 
is their current intention to look favourably on a request from Abbeycrest to 
Burdale to grant permission under the terms of the intercreditor deed to 
the Company for the repayment of the remainder of the Agilo loan upon its 
maturity on 28 February 2010, albeit that this statement is not binding on 
Burdale. 
 
 
Lump sum interest charges of GBP131,250 will have already accrued by 31 August 
2009 under the Agilo Facility Agreement. Agilo have agreed, if the Cash Placing 
proceeds, to accept this payment by way of issue of New Ordinary Shares in the 
Company instead of the sum being payable in cash and Burdale has consented to 
this. 
 
 
Burdale has also agreed, subject to the Cash Placing completing and the net 
proceeds of the Cash Placing exceeding GBP1.7 million, to (a) amend the existing 
financial covenants over its debt facilities to the Company's advantage, in 
particular with respect to reducing the frequency of the testing dates and 
seeking to minimise the possibility of the Company triggering financial covenant 
breaches due to adverse foreign exchange movements impacting on the translation 
into sterling of the results of the Group's overseas operations; and (b) waive 
the breach by the Company of the net worth covenant that occurred at the end of 
April 2009 and any further financial covenant breaches up to 30 September 2009. 
 
If, however, the resolutions to approve the Placing are not passed at the 
General Meeting or the Placing does not proceed for some other reason, the Board 
cannot confirm that the Company will have sufficient working capital for its 
present requirements, that is for at least 12 months from the date of the 
Prospectus, which could be extremely harmful to the Group and the interests of 
Shareholders. As discussed in the "Emphasis of matter - going concern" paragraph 
in the independent auditors' report within the Group's Annual Report and 
Accounts for the year ended 28 February 2009, without additional funds, a 
material uncertainty exists as to the Group's ability to continue as a going 
concern. 
 
 
Should the Cash Placing not proceed, Burdale will not amend the financial 
covenants over its debt facilities and, in any event, would have the right to 
take immediate action in respect of the April 2009 net worth covenant breach and 
any further covenant breaches that may have since taken place. The Directors are 
of the opinion that Burdale is likely to choose immediately to enforce the 
guarantees and security in place over the Group. In such circumstances, the 
Directors believe that there would be no alternative course of action other than 
for the Company to enter administration or for insolvency proceedings to be 
commenced against the Company. 
 
 
Should the Cash Placing not proceed and in the unlikely event that Burdale 
chooses not to take enforcement action over the covenant breach(es), the 
Directors estimate that, in any case, by 30 September 2009, the Company may not 
have sufficient working capital to continue trading. The Directors' estimate 
takes into account the cash flow constraints imposed by the lump sum interest 
charges on the Agilo loan if GBP0.75 million is not repaid on or before 30 
September 2009, such interest charges being applied as the Group approaches its 
seasonal working capital peak funding requirement. Agilo would also not receive 
payment of the GBP131,250 accrued by 31 August 2009 by way of lump sum interest 
charges in New Ordinary Shares and, consequently, this payment would have to be 
met on 28 February 2010 in cash. 
 
 
If Burdale chooses not to take any enforcement action in respect of the covenant 
breach(es), the opportunity for the Board to take any alternative actions before 
30 September 2009, such as the sale of some of the Group's assets or the raising 
of alternative sources of funding from one or more of the Company's Shareholders 
in the form of debt or equity financing or further support from an existing or 
new lender will be highly restricted, given the limited time available. 
 
 
Whilst the Board has held some discussions with third parties regarding such 
courses of action, these remain at a preliminary stage and the Directors 
therefore firmly believe that the Placing is the only appropriate option for the 
Company. If the Placing does not proceed, the Board cannot therefore be 
certain that it would be successful in seeking alternative sources of finance 
and that any such alternative funding will be forthcoming, in which case the 
Company would no longer be able to continue as a going concern. This, in the 
opinion of the Directors, would result in the Company entering into 
administration or insolvency proceedings being commenced against the Company. 
 
 
Accordingly, it is very important that Shareholders vote in favour of the 
Resolutions in order that the Placing can proceed. If the Resolutions are not 
passed and the Placing does not proceed, there is a material risk of the Group, 
by 30 September 2009, being unable to continue as a going concern, which would 
be extremely harmful to Abbeycrest and the interests of Shareholders. 
 
 
15. Recommendation 
The Board has received financial advice from Evolution in relation to the 
Placing, the Capital Reorganisation and the Related Party Transactions. In 
providing advice to the Board, Evolution has relied upon the Board's commercial 
assessment of the Group's funding requirements. 
 
 
The Board, having been so advised by Evolution, believes that the issue of 
15,000,000 Placing Shares to Peter Gyllenhammar is fair and reasonable as far as 
Shareholders are concerned. Peter Gyllenhammar will, given the related party 
nature of the proposed Placing, not vote on Resolution 5 to authorise the 
Directors to allot and issue in aggregate 15,000,000 Placing Shares to him at 
the General Meeting. Peter Gyllenhammar will take all reasonable steps to ensure 
that his associates will also not vote on Resolution 5. 
 
 
The Board, having been so advised by Evolution, believes that the Lever Facility 
Agreement, as entered into by the Company on 13 March 2009, is fair and 
reasonable as far as Shareholders are concerned. Michael Lever will, given the 
related party nature of this transaction, not vote on Resolution 8 seeking 
ratification and Shareholder approval of the Lever Facility Agreement at the 
General Meeting. Michael Lever has taken all reasonable steps to ensure his 
associates will also not vote on Resolution 8. 
 
 
The Board considers the Placing, the Capital Reorganisation, the Related Party 
Transactions and each of the associated Resolutions to be in the best interests 
of the Company and its Shareholders as a whole. 
 
 
The Company has received an irrevocable undertaking from Peter Gyllenhammar who 
holds 6,179,000 Ordinary Shares, representing approximately 21.15 per cent. of 
the current issued ordinary share capital, to vote in favour of all of the 
Resolutions except for Resolution 5. Peter Gyllenhammar will not vote on 
Resolution 5, given the related party nature of that Resolution. 
 
 
The Board unanimously recommends Shareholders to vote accordingly in favour of 
the Resolutions, as the Directors intend to do in respect of their own 
beneficial holdings of 40,000 Ordinary Shares, representing approximately 0.13 
per cent. of the current issued Ordinary Share capital. 
 
 
16. Directors' intentions 
The Directors intend to subscribe for an aggregate total of 2,000,000 Placing 
Shares, representing 6.85 per cent. of the Company's issued Ordinary Share 
capital. Following the Placing, the Directors will beneficially own, 
in aggregate, 2.80 per cent. of the enlarged issued Ordinary Share capital. 
 
17. Timetable 
Each of the times and dates in the timetable below is indicative only and may be 
subject to change 
 
 
+--------------------------------------------+--------------------------------+ 
| Announcement of the Placing                | 28 August 2009                 | 
+--------------------------------------------+--------------------------------+ 
| Despatch of Prospectus                     | 28 August 2009                 | 
+--------------------------------------------+--------------------------------+ 
| Latest time and date for receipt of Forms  | 10.00 am on 21 September 2009  | 
| of Proxy for use at the General Meeting    |                                | 
+--------------------------------------------+--------------------------------+ 
| Latest time and date for receipt of        | 10.00 am on 21 September 2009  | 
| electronic proxy appointments via the      |                                | 
| CREST system                               |                                | 
+--------------------------------------------+--------------------------------+ 
| General Meeting                            | 10.00 am on 23 September       | 
+--------------------------------------------+--------------------------------+ 
| Capital Reorganisation implemented         | by 5.00 pm on 23 September     | 
|                                            | 2009                           | 
+--------------------------------------------+--------------------------------+ 
| Payment received from Placees              | by 4.00 pm on 23 September     | 
|                                            | 2009                           | 
+--------------------------------------------+--------------------------------+ 
| Admission and commencement of dealings in  | 8.00am on 24 September 2009    | 
| Placing Shares on the London Stock         |                                | 
| Exchange and Placing Shares credited to    |                                | 
| CREST stock accounts (uncertificated       |                                | 
| holders only)                              |                                | 
+--------------------------------------------+--------------------------------+ 
| Despatch of definitive share certificates  | by 1 October 2009              | 
| for Placing Shares in certificated form    |                                | 
| (certificated holders only)                |                                | 
+--------------------------------------------+--------------------------------+ 
 
 
  DEFINITIONS 
The following definitions apply throughout this Announcement, unless the context 
otherwise requires 
+----------------------------+----+-------------------------------------------+ 
| "2002 Scheme"              |    | the Abbeycrest 2002 Unapproved Executive  | 
|                            |    | Share Option Scheme, the terms of which   | 
|                            |    | are summarised in paragraph 5.1 of Part   | 
|                            |    | VII of the Prospectus                     | 
+----------------------------+----+-------------------------------------------+ 
| "A"                        |    | social grade "A" meaning upper middle     | 
|                            |    | class as set out in the Keynote Market    | 
|                            |    | Report 2008 (24th Edition, October 2008)  | 
+----------------------------+----+-------------------------------------------+ 
| "Act" or "Companies Act"   |    | the Companies Act 1985 (as amended from   | 
|                            |    | time to time) or the Companies Act 2006,  | 
|                            |    | as the context so requires                | 
+----------------------------+----+-------------------------------------------+ 
| "Admission"                |    | the admission of the Placing Shares to    | 
|                            |    | the Official List becoming effective in   | 
|                            |    | accordance with the Listing Rules (LR     | 
|                            |    | 3.2.7G) and of such shares to trading on  | 
|                            |    | the market for listed securities of the   | 
|                            |    | London Stock Exchange becoming effective  | 
|                            |    | in accordance with the requirements       | 
|                            |    | contained in paragraph 2.1 of the         | 
|                            |    | publication "Admission and Disclosure     | 
|                            |    | Standards" dated November 2007, published | 
|                            |    | by the London Stock Exchange and as       | 
|                            |    | amended from time to time containing      | 
|                            |    | amongst other things the admission        | 
|                            |    | requirements to be observed by companies  | 
|                            |    | seeking admission to trading on the       | 
|                            |    | London Stock Exchange's market for listed | 
|                            |    | securities                                | 
+----------------------------+----+-------------------------------------------+ 
| "Agilo"                    |    | Agilo Master Fund Limited                 | 
+----------------------------+----+-------------------------------------------+ 
| "Agilo Facility Agreement" |    | a facility agreement dated 22 April 2004  | 
|                            |    | and amended on 7 February 2005, 20        | 
|                            |    | October 20005, 14 February 2006, 4 April  | 
|                            |    | 2006, and 16 June 2006 amended and        | 
|                            |    | restated on 13 March 2009 and amended on  | 
|                            |    | 11 August 2009 and 27 August 2009 and     | 
|                            |    | made between the Company as borrower, the | 
|                            |    | Guarantor as guarantor and Agilo          | 
+----------------------------+----+-------------------------------------------+ 
| "Agilo Subscription Deed"  |    | as defined at paragraph 13.2.6 of Part    | 
|                            |    | VII of the Prospectus                     | 
+----------------------------+----+-------------------------------------------+ 
| "Annual Report and         |    | the annual report and accounts for the    | 
| Accounts"                  |    | Company                                   | 
+----------------------------+----+-------------------------------------------+ 
| "Articles" or "Articles of |    | the articles of association of the        | 
| Association"               |    | Company;                                  | 
+----------------------------+----+-------------------------------------------+ 
| "Australia"                |    | the Commonwealth of Australia, its        | 
|                            |    | territories and possessions               | 
+----------------------------+----+-------------------------------------------+ 
| "B"                        |    | social grade "B" meaning middle class as  | 
|                            |    | set out in the Keynote Market Report 2008 | 
|                            |    | (24th Edition, October 2008)              | 
+----------------------------+----+-------------------------------------------+ 
| "B&N" or "Brown & Newirth" |    | Brown & Newirth Limited                   | 
+----------------------------+----+-------------------------------------------+ 
| "Board" or "Directors"     |    | the directors of the Company named on     | 
|                            |    | page 24 of the Prospectus                 | 
+----------------------------+----+-------------------------------------------+ 
| "Brands Division" or       |    | the division of the Group that manages    | 
| "Brands"                   |    | the branded products of the Group         | 
+----------------------------+----+-------------------------------------------+ 
| "Burdale"                  |    | Burdale Financial Limited                 | 
+----------------------------+----+-------------------------------------------+ 
| "Canada"                   |    | Canada, its provinces and territories and | 
|                            |    | all areas under its jurisdiction and      | 
|                            |    | political subsidiaries thereof            | 
+----------------------------+----+-------------------------------------------+ 
| "Capital Reorganisation"   |    | the proposed reorganisation of the        | 
|                            |    | Ordinary Shares into New Ordinary Shares  | 
|                            |    | and Deferred Shares, as more              | 
|                            |    | particularly described in the Prospectus  | 
+----------------------------+----+-------------------------------------------+ 
| "Cash Placing"             |    | the issue of 40,300,000 New Ordinary      | 
|                            |    | Shares to Placees for cash on the terms   | 
|                            |    | of and subject to the Placing Agreement   | 
+----------------------------+----+-------------------------------------------+ 
| "C1"                       |    | social grade C1 meaning lower middle      | 
|                            |    | class as set out in the Keynote Market    | 
|                            |    | Report 2008 (24th Edition October 2008)   | 
+----------------------------+----+-------------------------------------------+ 
| "certificated" or "in      |    | a share or other security which is not in | 
| certificated form"         |    | uncertificated form (that is, not in      | 
|                            |    | CREST)                                    | 
+----------------------------+----+-------------------------------------------+ 
| "Car Park Lease"           |    | the lease of the car park land at Barrack | 
|                            |    | Street and Wilmington Grove, Leeds        | 
|                            |    | (registered at the Land Registry under    | 
|                            |    | title number WYK585103) between the       | 
|                            |    | Company and Moorgarth dated 16 June 2006  | 
+----------------------------+----+-------------------------------------------+ 
| "Closing Price"            |    | the closing middle market quotation of an | 
|                            |    | Ordinary Share, or a New Ordinary Share   | 
|                            |    | (as appropriate), as derived from the     | 
|                            |    | Daily Official List                       | 
+----------------------------+----+-------------------------------------------+ 
| "Companies Acts"           |    | the Companies Act 1985 and the Companies  | 
|                            |    | Act 2006, in each case as amended from    | 
|                            |    | time to time                              | 
+----------------------------+----+-------------------------------------------+ 
| "Company" or "Abbeycrest"  |    | Abbeycrest PLC                            | 
+----------------------------+----+-------------------------------------------+ 
| "CREST"                    |    | the relevant system (as defined in the    | 
|                            |    | CREST Regulations) for paperless          | 
|                            |    | settlement of share transfers and the     | 
|                            |    | holding of shares in uncertificated form  | 
|                            |    | in respect of which Euroclear is the      | 
|                            |    | Operator (as defined in the CREST         | 
|                            |    | Regulations)                              | 
+----------------------------+----+-------------------------------------------+ 
| "CREST Regulations"        |    | the Uncertificated Securities Regulations | 
|                            |    | 2001 (SI 2001 No. 3755) as amended from   | 
|                            |    | time to time                              | 
+----------------------------+----+-------------------------------------------+ 
| "Daily Official List"      |    | the Daily Official List of the London     | 
|                            |    | Stock Exchange                            | 
+----------------------------+----+-------------------------------------------+ 
| "Deferred Shares"          |    | the non-voting deferred shares of nine    | 
|                            |    | pence each in the capital of the Company  | 
|                            |    | to be created as a result of the          | 
|                            |    | Capital Reorganisation, and "Deferred     | 
|                            |    | Share" means one of them                  | 
+----------------------------+----+-------------------------------------------+ 
| "Disclosure and            |    | the rules relating to the disclosure of   | 
| Transparency Rules"        |    | information made in accordance with       | 
|                            |    | Section 73A(3) of the FSMA, as amended    | 
|                            |    | from time to time                         | 
+----------------------------+----+-------------------------------------------+ 
| "Essentials Division" or   |    | the division of the Group that manages    | 
| "Essentials"               |    | the un-branded products of the Group      | 
+----------------------------+----+-------------------------------------------+ 
| "Euroclear"                |    | Euroclear UK & Ireland Limited, the       | 
|                            |    | operator of CREST                         | 
+----------------------------+----+-------------------------------------------+ 
| "Evolution" or "Sponsor"   |    | Evolution Securities Limited, financial   | 
|                            |    | advisor to the Company and sponsor and    | 
|                            |    | broker in respect of the Placing          | 
+----------------------------+----+-------------------------------------------+ 
| "Existing Schemes"         |    | the existing share schemes of the Company | 
|                            |    | the terms of which are summarised at      | 
|                            |    | paragraph 5 of Part VII of the Prospectus | 
+----------------------------+----+-------------------------------------------+ 
| "Financial Services        |    | the UK Financial Services Authority       | 
| Authority"                 |    |                                           | 
+----------------------------+----+-------------------------------------------+ 
| "Financial Services and    |    | the Financial Services and Markets Act    | 
| Market Acts" or "FSMA"     |    | 2000 (as amended from" time to time)      | 
+----------------------------+----+-------------------------------------------+ 
| "Form of Proxy"            |    | the form of proxy for use at the general  | 
|                            |    | meeting which accompanies this Prospectus | 
+----------------------------+----+-------------------------------------------+ 
| "General Meeting"          |    | the extraordinary general meeting of the  | 
|                            |    | Company, notice for which is contained in | 
|                            |    | the Prospectus, convened for 10.00am on   | 
|                            |    | 23 September 2009 at the offices of       | 
|                            |    | Pinsent Masons LLP, 1 Park Row, Leeds LS1 | 
|                            |    | 5AB and at any adjournment thereof at     | 
|                            |    | which the Resolutions will be proposed    | 
+----------------------------+----+-------------------------------------------+ 
| "Global Edge"              |    | Global Edge Jewellery Limited             | 
+----------------------------+----+-------------------------------------------+ 
| "Group"                    |    | the Company, its subsidiaries and its     | 
|                            |    | subsidiary undertakings from time to time | 
+----------------------------+----+-------------------------------------------+ 
| "Issue Price"              |    | five pence per Placing Share              | 
+----------------------------+----+-------------------------------------------+ 
| "Lever Facility Agreement" |    | the facility agreement dated 13 March     | 
|                            |    | 2009 and made between the Company and a   | 
|                            |    | previous director of the Company, Michael | 
|                            |    | Lever, pursuant to which Michael Lever    | 
|                            |    | agreed to make available to the Company a | 
|                            |    | secured term loan of GBP250,000           | 
+----------------------------+----+-------------------------------------------+ 
| "Listing Rules"            |    | the listing rules of the UK Listing       | 
|                            |    | Authority (as amended from time to time)  | 
|                            |    | made pursuant to section 73A of the FSMA  | 
+----------------------------+----+-------------------------------------------+ 
| "London Stock Exchange"    |    | London Stock Exchange or its successor    | 
+----------------------------+----+-------------------------------------------+ 
| "Moorgarth"                |    | Moorgarth Investments Limited (company    | 
|                            |    | number 04500290) whose registered office  | 
|                            |    | is at 64 Wellington Street, Leeds LS1 2EE | 
+----------------------------+----+-------------------------------------------+ 
| "Moorgarth Subscription    |    | as defined in paragraph 13.1.6 of Part    | 
| Deed"                      |    | VII of the Prospectus                     | 
+----------------------------+----+-------------------------------------------+ 
| "New Ordinary Shares"      |    | the New Ordinary Shares of one pence each | 
|                            |    | in the capital of the Company following   | 
|                            |    | sub-division of the Ordinary Shares as a  | 
|                            |    | result of the Capital Reorganisation, and | 
|                            |    | "New Ordinary Share" means one of them    | 
+----------------------------+----+-------------------------------------------+ 
| "Official List"            |    | the official list maintained by the UK    | 
|                            |    | Listing Authority pursuant to Part VI of  | 
|                            |    | the FSMA                                  | 
+----------------------------+----+-------------------------------------------+ 
| "Ordinary Shares"          |    | existing ordinary shares of 10 pence (or, | 
|                            |    | as appropriate, following the Capital     | 
|                            |    | Reorganisation New Ordinary Shares of one | 
|                            |    | pence) each in the capital of the         | 
|                            |    | Company, and "Ordinary Share" means one   | 
|                            |    | of them                                   | 
+----------------------------+----+-------------------------------------------+ 
| "Phase One" or "Phase 1"   |    | phase one of the Group's restructuring    | 
|                            |    | programme                                 | 
+----------------------------+----+-------------------------------------------+ 
| "Phase Two" or "Phase 2"   |    | phase two of the Group's restructuring    | 
|                            |    | programme                                 | 
+----------------------------+----+-------------------------------------------+ 
| "Placees"                  |    | the persons to whom Placing Shares are    | 
|                            |    | issued pursuant to the Placing Agreement  | 
+----------------------------+----+-------------------------------------------+ 
| "Placing"                  |    | (i) the Cash Placing and (ii) the issue   | 
|                            |    | of 4,625,000 New Ordinary Shares to       | 
|                            |    | Moorgarth and Agilo pursuant to the       | 
|                            |    | Subscription Deeds                        | 
+----------------------------+----+-------------------------------------------+ 
| "Placing Agreement"        |    | the conditional placing agreement dated   | 
|                            |    | 28 August 2009 between the Company and    | 
|                            |    | the Sponsor relating to the Cash Placing, | 
|                            |    | the principal terms of which are set out  | 
|                            |    | in paragraph 13.1.1 of Part VII -         | 
|                            |    | "Additional Information" of the           | 
|                            |    | Prospectus                                | 
+----------------------------+----+-------------------------------------------+ 
| "Placing Shares"           |    | the 44,925,000 New Ordinary Shares to be  | 
|                            |    | issued pursuant to the Placing (of which  | 
|                            |    | 40,300,000 New Ordinary Shares are issued | 
|                            |    | as part of the Cash Placing and 4,625,000 | 
|                            |    | New Ordinary Shares are issued under the  | 
|                            |    | terms of the Subscription Deeds) and      | 
|                            |    | "Placing Share" means any of such New     | 
|                            |    | Ordinary Shares                           | 
+----------------------------+----+-------------------------------------------+ 
| "Premises Lease"           |    | the lease of the land and buildings at    | 
|                            |    | Wilmington Street and Wilmington Grove,   | 
|                            |    | Leeds (registered at the Land Registry    | 
|                            |    | under title numbers YWE66038 and          | 
|                            |    | WYK585103) between the Company and        | 
|                            |    | Moorgarth dated 16 June 2006              | 
+----------------------------+----+-------------------------------------------+ 
| "Prospectus"               |    | a prospectus, dated 28 August 2009,       | 
|                            |    | issued by the Company in respect of the   | 
|                            |    | Placing, together with any supplements    | 
|                            |    | or amendments thereto                     | 
+----------------------------+----+-------------------------------------------+ 
| "Prospective Directive"    |    | the directive of the European Parliament  | 
|                            |    | on the prospectus to be published when    | 
|                            |    | securities are offered to the public or   | 
|                            |    | admitted to trading (No. 2003/71/EC)      | 
+----------------------------+----+-------------------------------------------+ 
|  "Prospectus Rules"        |    | the prospectus rules of the UK Listing    | 
|                            |    | Authority (as amended from time to time)  | 
|                            |    | made pursuant to section 73A of the FSMA  | 
|                            |    | and brought into effect on 1 July 2005    | 
+----------------------------+----+-------------------------------------------+ 
| "Related Party             |    | the placing of 15,000,000 Placing Shares  | 
| Transactions"              |    | with Peter Gyllenhammar, as described in  | 
|                            |    | further detail in paragraph 20 of Part    | 
|                            |    | VII of the Prospectus and the entry into  | 
|                            |    | the Lever Facility Agreement by           | 
|                            |    | the Company on 13 March 2009, as          | 
|                            |    | described in paragraph 20 of Part VII of  | 
|                            |    | the Prospectus                            | 
+----------------------------+----+-------------------------------------------+ 
| "Remuneration Committee"   |    | the remuneration committee of the Company | 
+----------------------------+----+-------------------------------------------+ 
| "Resolutions"              |    | the resolutions to be proposed at the     | 
|                            |    | General Meeting, as set out in the Notice | 
|                            |    | of General Meeting contained in the       | 
|                            |    | Prospectus                                | 
+----------------------------+----+-------------------------------------------+ 
| "SCB" or "Siam Commercial  |    | Siam Commercial Bank PCL                  | 
| Bank"                      |    |                                           | 
+----------------------------+----+-------------------------------------------+ 
| "Securities Act"           |    | the US Securities Act of 1933, as amended | 
+----------------------------+----+-------------------------------------------+ 
| "Shareholders"             |    | the holders of Ordinary Shares, or        | 
|                            |    | following the Capital                     | 
|                            |    | Reorganisation, New Ordinary Shares or    | 
|                            |    | Deferred Shares                           | 
+----------------------------+----+-------------------------------------------+ 
| "South Africa"             |    | the Republic of South Africa              | 
+----------------------------+----+-------------------------------------------+ 
| "Subscription Deeds"       |    | the Moorgarth Subscription Deed and the   | 
|                            |    | Agilo Subscription Deed                   | 
+----------------------------+----+-------------------------------------------+ 
| "UK Listing Authority"     |    | the Financial Services Authority acting   | 
|                            |    | in its capacity as the competent          | 
|                            |    | authority for the purposes of Part VI of  | 
|                            |    | the Financial Services and Markets Act    | 
|                            |    | including where the context so            | 
|                            |    | permits, any committee, employee, officer | 
|                            |    | or servant to whom any function of the UK | 
|                            |    | Listing Authority may for the time being  | 
|                            |    | delegated                                 | 
+----------------------------+----+-------------------------------------------+ 
| "uncertificated" or        |    | recorded on relevant register of the      | 
| "in uncertificated form"   |    | share or security concerned as being held | 
|                            |    | in uncertificated form in CREST, the      | 
|                            |    | title of which, by virtue of the CREST    | 
|                            |    | Regulations may be transferred by means   | 
|                            |    | of CREST                                  | 
+----------------------------+----+-------------------------------------------+ 
| "United Kingdom" or "UK"   |    | the United Kingdom of Great Britain and   | 
|                            |    | Northern Ireland, its territories and     | 
|                            |    | dependencies                              | 
+----------------------------+----+-------------------------------------------+ 
| "United States" or "US"    |    | the United States of America, its         | 
|                            |    | territories and possessions, any State of | 
|                            |    | the United States and the District of     | 
|                            |    | Columbia                                  | 
+----------------------------+----+-------------------------------------------+ 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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