French advertising group Publicis Groupe SA (PUB.FR) lost its longtime media contract with General Motors (GM) to U.K. media and digital communications group Aegis Group PLC (AGS.LN).

Publicis said Tuesday in a statement that the company "regrets that a long-lasting relationship with GM has ended."

The company added that the contract with its U.S. Starcom unit represents less than 0.5% of its full-year revenue and that the company "will serve GM on other fronts".

Earlier Tuesday, Aegis announced that its Carat unit has been appointed by General Motors Co. (GM) as its global media partner, following a full agency review during the fourth quarter of 2011.

-By Nadya Masidlover, Dow Jones Newswires; +33 1 4017 1740; nadya.masidlover@dowjones.com

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