Publicis Groupe Loses General Motors Contract To Aegis Group
25 January 2012 - 6:53AM
Dow Jones News
French advertising group Publicis Groupe SA (PUB.FR) lost its
longtime media contract with General Motors (GM) to U.K. media and
digital communications group Aegis Group PLC (AGS.LN).
Publicis said Tuesday in a statement that the company "regrets
that a long-lasting relationship with GM has ended."
The company added that the contract with its U.S. Starcom unit
represents less than 0.5% of its full-year revenue and that the
company "will serve GM on other fronts".
Earlier Tuesday, Aegis announced that its Carat unit has been
appointed by General Motors Co. (GM) as its global media partner,
following a full agency review during the fourth quarter of
2011.
-By Nadya Masidlover, Dow Jones Newswires; +33 1 4017 1740;
nadya.masidlover@dowjones.com
Aegis Group (LSE:AGS)
Historical Stock Chart
From Apr 2024 to May 2024
Aegis Group (LSE:AGS)
Historical Stock Chart
From May 2023 to May 2024
Real-Time news about Aegis Grp. (London Stock Exchange): 0 recent articles
More Aegis Group News Articles