Bidstack Group PLC Advisory Committee established (9153U)
03 April 2019 - 5:00PM
UK Regulatory
TIDMBIDS
RNS Number : 9153U
Bidstack Group PLC
03 April 2019
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
3 April 2019
Bidstack Group PLC ("Bidstack or "the Group")
Advisory Committee Established
Bidstack Group plc (AIM: BIDS.L), the native in-game advertising
group, is pleased to announce that it has established an Advisory
Committee and that Pete Beeney (Spotify) and Joel Livesey (The
Trade Desk) have been appointed.
The Advisory Committee has been created to allow Bidstack to
harness the talents of a select group of high profile executives
from both the video games and digital advertising industries. Each
of these individuals has extensive experience in areas relevant to
Bidstack's growth and is enthusiastic about the Group's prospects.
Their remit is to provide strategic input and direction to the
Board and to assist with introductions to key counterparties.
Pete comes to Bidstack with 17 years of experience from print,
out-of-home, e-commerce and most recently from Spotify, where he
has spent the last six years building and managing their global
partnership with marcoms giant WPP. Prior to Spotify Pete
contributed to the early stage growth of independent British
tailoring start-up A Suit That Fits, creating its sales training,
reporting, and staff onboarding processes as well as building its
corporate sales function. Before that, at Titan Outdoor, Pete
created and implemented a sales and launch strategy for JC Decaux's
(formerly Titan's) D6 digital six sheet product as well as being
responsible for all sales revenue for its flagship digital product,
Transvision.
As Director of Partnerships, EMEA, at The Trade Desk, Joel
oversees supply-side strategy and activation across EMEA working
with both local and global partners to develop innovative
strategies for The Trade Desk's clients. The Trade Desk is
partnered with over 75 SSPs and Joel and his team work directly
with many publishers and technology partners to ensure client needs
are met across all major channels. Previously Joel spent over 10
years working on supply partnerships at Advertising.com/AOL, Criteo
and AudienceScience, as well as consulting on media and
programmatic for Ebiquity. A prominent voice within the adtech
industry, Joel regularly contributes thought leadership to key
trade publications including Econsultancy and ExchangeWire and has
participated in a variety of high-profile industry events, from Ad
Week Europe to Campaign's Marketing Masterclasses.
James Draper, CEO, said, "We are delighted to welcome our first
Advisory Board members, Pete and Joel.
"Their experience within advertising - from Out of Home, to
global programmatic trading, has already helped our team make huge
strides both commercially and technically.
"The recent announcements from Google (Stadia) and Microsoft
(Xcloud) are the first signs that the video gaming industry is
moving towards a streamed subscription model, akin to what Spotify
created in the music industry.
"Spotify's ad format was seen as "net-new" inventory and,
initially, as an interesting challenge for DSPs to integrate, when
Spotify's advertising offering was launched. With Pete's knowledge
and understanding of how WPP could buy and report on that
inventory, he was a logical appointment.
"Joel is a leading light at one of the world's best-known DSPs.
We are looking to integrate Bidstack into major DSP platforms,
given that's where the majority of digital display advertising
dollars are spent - so Joel's advice and assistance will be of
great benefit."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/ Sam Modlin +44 (0) 203 405 0205
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers (on the
supply side), and advertising agencies, brands and programmatic
advertising platforms (on the demand side). Bidstack contracts
exclusive access to the native in-game advertising space within
video games from their developers or publishers and sells that
advertising space either direct to specific brands and their
agencies or through programmatic advertising platforms.
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END
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