RhythmOne PLC Integration with Google's DoubleClick EB
25 July 2017 - 4:01PM
RNS Non-Regulatory
TIDMRTHM
RhythmOne PLC
25 July 2017
RNS REACH
RHYTHMONE ANNOUNCES INTEGRATION WITH GOOGLE'S DOUBLECLICK
EXCHANGE BIDDING (EB)
Brings Additional Demand Opportunity to DoubleClick For
Publishers (DFP) Clients
London, England and San Francisco, CA - 25 July 2017 - RhythmOne
plc (LSE AIM: RTHM, "Company" or "1R"), an advertising technology
company that connects audiences with brands through content across
devices, today announces that it is among the first to participate
in Google's open beta DoubleClick Exchange Bidding (EB) program.
Through the integration, RhythmOne will provide additional demand
from its premium partners to hundreds of DoubleClick For Publishers
(DFP) clients.
Pursuing integration with DoubleClick EB reflects RhythmOne's
commitment to actively promote and participate in a competitive
digital ecosystem that provides maximum monetization opportunities
to web publishers and app developers. The integration allows
publishers using DFP to permit RhythmOne to submit real-time bids
for their supply using industry-standard RTB calls. The bids
submitted by RhythmOne will be considered alongside those from the
DoubleClick AdX, the publisher's reserved campaigns, and other EB
partners to pick the highest-priced bid.
"RhythmOne's focus is to maximize demand for publishers'
inventory." said Karim Rayes, Vice President, Publisher Development
at RhythmOne, "Our integration with DoubleClick EB is another
component of this commitment and allows us to provide publishers
access via open-auction to our high-quality demand - giving them
another monetization source to increase their yield and price on
inventory."
"We're happy to welcome RhythmOne into Exchange Bidding." said
Sam Cox, Group Product Manager, DoubleClick. "Exchange Bidding
allows publishers to maximize demand for all of their inventory by
bringing together real-time pricing from all of their demand
sources into a unified auction in the ad server." Through the
integration with Google's DoubleClick EB, DFP clients will get
access to demand from RhythmOne's premium partners that are part of
its demand network.
Publishers can now enable access to RhythmOne demand through the
DFP platform.
About RhythmOne
RhythmOne is a technology-enabled digital media company that
connects online audiences with brands through premium content
across devices. Founded in 2004 in the UK, the Company pioneered
Internet video search and works with digital advertisers,
publishers and content providers to offer fully integrated,
cross-screen solutions that span desktop and mobile video, rich
media, display, social and native advertising, and content formats.
Through its fully integrated programmatic platform, RhythmMax, the
Company offers digital advertising inventory across owned,
controlled and extended supply sources. The RhythmMax platform
includes unique brand safety technology, RhythmGuard, which
combines leading third-party verification and proprietary filtering
technologies to ensure inventory quality in brand safe
environments. RhythmOne's goal is to maximize the return on
advertising spend and provide the most efficient and effective
marketplace for digital advertising. The Company is headquartered
in San Francisco, United States with offices in the US, UK and
Canada. For more information, please visit www.rhythmone.com.
Press Contacts for RhythmOne
Analyst and Investor Contact Financial Media Contacts
Dan Slivjanovski Edward Bridges / Charles
RhythmOne plc Palmer
FTI Consulting LLP
(UK) 020 3727 1000
Nomad and Broker for RhythmOne
Nick Westlake (Nomad) /
Lorna Tilbian /
Toby Adcock / Mark Lander
Numis
(UK) 020 7260 1000
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRASEWFILFWSEDW
(END) Dow Jones Newswires
July 25, 2017 02:01 ET (06:01 GMT)
Blinkx (LSE:BLNX)
Historical Stock Chart
From Oct 2024 to Nov 2024
Blinkx (LSE:BLNX)
Historical Stock Chart
From Nov 2023 to Nov 2024
