NORWALK, Conn., April 14, 2016 /PRNewswire/ -- Forget
yesterday, and don't worry about tomorrow, it's all about
today!
The makers of SMIRNOFF™ vodka are bringing the 'fun' back
to Thursday happy hours and Sunday Fundays everywhere with the
launch of SMIRNOFF SOURCED™ flavored vodka– the new, go-to option
for those looking to seize the daytime and inject fresh, fun energy
into their after work and weekend daytime drinking
occasions.
A fresh, new take on flavored vodka, SMIRNOFF SOURCED™ is made
with 10% real fruit juice from concentrate and no high-fructose
corn syrup. The new innovation comes in three bold, vibrant flavors
including Ruby Red Grapefruit, Pineapple, and Cranberry Apple,
giving consumers an exciting, fun option that brings the party to
brunch, happy hour or various occasions in between.
SMIRNOFF SOURCED™ further lives up to the SMIRNOFF brand's
mission of inclusivity by offering a flavored vodka option that is
gluten-free. The new offering begins with SMIRNOFF™ No. 21 vodka –
which is triple distilled for exceptional smoothness, filtered ten
times in a unique process for supreme clarity, and is tested and
verified gluten-free.
"People—especially adult millennials—are looking for
authenticity in everything. With SMIRNOFF SOURCED™, our new
flavored vodka made with real fruit-juice from concentrate, the
search doesn't have to stop with their cocktails," said
Jay Sethi, Vice President of
Marketing, SMIRNOFF™. "SMIRNOFF SOURCED™ is also gluten-free,
making it the perfect vodka for all adults. And our three
delicious flavors are a great way to add more real flavor and fun
to happy hours this summer."
With fewer than 94 calories per serving, SMIRNOFF SOURCED™ is
best served chilled on the rocks, with soda water, or in a simple
mixed drink. It is recommended that the bottle be refrigerated
after opening for the best taste experience. The simple, delicious
flavors and nationwide distribution make SMIRNOFF SOURCED™ the
perfect addition to enjoy responsibly during daytime drinking
occasions – weekend brunches, Saturday beach parties, summer happy
hours, and more post-work fun.
SMIRNOFF SOURCED™ began hitting shelves in February with a
recommended retail price of $13.99
for a 750mL bottle.
The SMIRNOFF™ brand is reinvigorating the flavored vodka
category with its newest innovation line. As a brand that has
delivered quality vodka to the masses for more than 150 years,
SMIRNOFF™ vodka has brought nobles together in the 1800's,
celebrated the creation of the Moscow Mule in Hollywood in 1941, and continued the
tradition of bringing people together to enjoy a new Sunday Funday
in 2016 with SMIRNOFF SOURCED™.
The SMIRNOFF™ brand encourages you to seize the daytime, but
always be sure to enjoy your brunches, rooftop cocktails and
barbecues responsibly!
About SMIRNOFF
The SMIRNOFF brand, the world's
number-one selling premium spirit and the top-selling vodka by
volume, in the United States,
traces its heritage back to 19th century Russia. As the most awarded vodka brand in the
world, SMIRNOFF has always been known for quality and is enjoyed
responsibly in 130 countries around the world. For more
information, log on to www.smirnoff.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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MEDIA
CONTACTS:
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Jim Sias
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Courtney
Dinkelacker
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Diageo
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Taylor
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Jim.Sias@diageo.com
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cdinkelacker@taylorstrategy.com
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646-223-2305
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704-644-6929
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SOURCE SMIRNOFF