DIGI Diginfraconacc

 

TIDMDIGI 
 
RNS Number : 1499V 
Digital Marketing Group PLC 
06 July 2009 
 

Date:          6 July 2009 
On behalf of:      Digital Marketing Group plc ("DMG", "the Group" or "the 
Company") 
Embargoed for: 0700hrs 
 
 
 
 
Digital Marketing Group plc 
Launch of Digital Brain:Search 
  *  New service set to revolutionise pay per click search 
 
 
 
Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing 
specialist, is pleased to announce the launch of Digital Brain:Search, a 
revolutionary pay per click search product. 
 
 
Digital Brain:Search allows marketers to tailor their search criteria and 
expenditure based upon the value of each click in a consumer's journey to 
purchase. Traditionally, value is only attributed to the last click in the 
journey. 
 
 
Combining DMG's paid search expertise and powerful data and smart statistical 
modeling techniques, Digital Brain:Search draws on pre-existing, non private 
data from a number of sources to identifiy the 'clicks' that result in an online 
consumer making a purchase. This information allows DMG's clients to target 
consumers at their first interaction point, rather than their last, through the 
purchase of informed, statistically measured search terms. It also allows 
companies to track the different paths consumers make to the purchase of an 
item allowing more accurate segmentation of target audience and the development 
of better informed on and offline marketing strategies. 
 
 
In 2008, almost GBP2bn was spent on search in the UK and accounted for over 50% 
of all online advertising expenditure. Digital Marketing Group believes that 
Digital Brain:Search will significantly increase the efficiency of internet 
search and will be a major force in driving growth in this area. 
 
 
Digital Brain: Search is already being used by one of DMG's major clients who 
has experienced significant improvement in paid search performance. Several more 
clients are due to start using it shortly. 
 
 
Commenting on Digital Brain: Search, Ben Langdon, CEO of Digital Marketing Group 
said: "Unlike other areas of marketing, search engine marketing offers the 
opportunity to measure return on investment and dynamically change elements of 
campaigns based upon those returns. 
 
 
"Digital Brain: Search helps marketers understand the value of all of a 
consumers' search interactions and will provide a better return on investment 
for every pound of paid search budget. It also creates improved insight into 
customer attitudes and motivations that leads to more sales, not only now, but 
in the future. 
 
 
"We firmly believe that Digital Brain: Search puts the 'last click wins' debate 
to bed and changes the face of search. We believe it will be a major force in 
driving the growth of search and, with it, DMG." 
-Ends- 
 
 
Enquiries: 
 
 
+--------------------------------------------+--------------------------------------+ 
| Digital Marketing Group plc                | www.digitalmarketinggroup.co.uk      | 
+--------------------------------------------+--------------------------------------+ 
| Ben Langdon, Chief Executive               | via Redleaf Communications           | 
+--------------------------------------------+--------------------------------------+ 
|                                            |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Redleaf Communications                     | DMG@redleafpr.com                    | 
+--------------------------------------------+--------------------------------------+ 
| Paul Dulieu/Kathryn Hurford                | Tel: 0207 566 6700                   | 
+--------------------------------------------+--------------------------------------+ 
|                                            |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Cenkos Securities                          |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Ivonne Cantu/Julian Morse                  | Tel: 0207 397 8900                   | 
+--------------------------------------------+--------------------------------------+ 
 
 
Notes to Editors: 
 
 
  *  Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 
  600 people. 
 
 
 
  *  Digital Marketing Group is the UKs biggest digital marketing agency (Campaign 
  Magazine Jan 2009). 
 
 
 
  *  At the heart of the company is Digital Brain - a process which enables the real 
  time integration of "digital, direct and data". This helps create unique contact 
  strategies for each individual based on their historical data and real time 
  interactions regardless of channel. 
 
 
 
Digital Marketing Group's development strategy consists of three key elements: 
  *  "organic growth" - driven by growth within the acquired businesses and the 
  application of a group business development programme; 
  *  "buy and build" - through the acquisition of a number of well run and profitable 
  businesses with complementary skills in digital direct marketing; and 
  *  the creation of new revenue streams from within the existing talents and 
  resources of the group. 
 
 
 
Publication quality photographs are available via Redleaf Communications. 
 
 
 
 
About Digital Brain 
 
 
Digital Brain marries data stored and gathered offline with data generated 
online in real-time to determine the tone, channel, timing and content of the 
next marketing communication, enabling a brand to act precisely in line with 
customer knowledge and behaviour to present the most relevant offers at a 
specific point in time. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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