SOMERVILLE, Mass. and
LONDON, May
15, 2019 /PRNewswire/ -- Evergage, The 1-to-1
Platform company, and Ebiquity (AIM: EBQ), a leading independent
marketing and media consultancy, today announced a partnership
combining Ebiquity's analytics, media management and technology
consulting in paid media with Evergage's personalization and
customer data platform (CDP) technology. This strategic partnership
will enable Ebiquity's consultants to implement the Evergage
platform and fully develop, execute, analyze and optimize
personalization strategies for clients – especially for paid media
campaigns.
Headquartered in London and
working with 70 of the top 100 global advertisers, Ebiquity is a
leader in helping large companies analyze, manage and execute their
digital marketing and paid media campaigns. As advertisers struggle
to connect disparate sets of customer data across multiple
channels, Evergage's CDP and 1-to-1 personalization technology will
enable Ebiquity's clients to power real-time,
individualized interactions across all channels – both owned and
paid – based on the interests and intent of each target audience
member.
"This partnership with Evergage will enhance our clients'
experience and provide them with the right modeling to deliver a
maximally relevant, individualized experience," said Maigari
Jinkiri, chief revenue officer, Ebiquity. "Evergage empowers us to
utilize our full stack of data collection, reporting and analysis,
optimization and personalization services so that our clients can
drive intelligent, relevant messaging no matter which channel their
customers choose to engage."
Ebiquity selected Evergage as its preferred CDP and
personalization technology partner based on a shared vision and the
Evergage platform's ability to align and add value to Ebiquity's
core services. The two companies are working closely to support
client engagements across a variety of industries, including
retail, financial services and more.
Capturing in-depth behavioral data – and combining it with
customer information from other systems (e.g., CRM, marketing
automation platform, email service provider, in-store, in-branch,
loyalty, etc.) – Evergage delivers in-the-moment personalization to
billions of people worldwide. Creating and drawing from a single,
unified profile for each customer, visitor and account, Evergage
powers maximally relevant, individualized experiences across
websites, email, web and mobile apps, onsite search, online ads,
social media, call centers and in stores/branches.
"Ebiquity's reach among top advertisers and its deep expertise
in global media spending bring valuable market insight as we engage
each individual across all channels," said Evergage CEO
Karl Wirth. "The combination of our
platform with Ebiquity's strategy and implementation services
provides a powerful solution for major advertisers and brands
looking to create more impactful customer experiences."
About Ebiquity
Ebiquity Plc, a company listed on
the London Stock Exchange (AIM: EBQ), is a leading, independent,
marketing and media consultancy.
Our ambition is to help brands harness the power of data,
analytics, and technology to improve marketing outcomes. We work
with 70 of the top 100 global advertisers and have the world's
largest independent pool of advertising spend data. We have 18
offices in 14 countries across North America, Europe, and Asia
Pacific and employ over 650 people including data
scientists, developers, modellers, analysts, and digital and media
experts, working in three key areas:
MEDIA – Achieve higher media performance through
best-in-class media management and transparency
ANALYTICS – Build evidence-based marketing programmes
rooted in data and analytics
TECH – Design the right technology ecosystem to drive
higher value from digital investments
About Evergage
Only Evergage's real-time personalization and customer data
platform (CDP) delivers The Power of 1, enabling companies to
transform the dream of 1-to-1 engagement, across channels, into
reality. Combining in-depth behavioral analytics with advanced
machine learning, Evergage provides the one solution you need to
systematically understand and interact with each person that visits
your site, uses your app or opens your emails – one at a time, "in
the moment" and at scale – to deliver a maximally relevant,
individualized experience. Evergage's powerful and flexible
cloud-based platform delivers personalization to billions of web
visitors, improving revenue growth, demand generation and customer
success for leading organizations across industries, including
Carhartt, Citrix, Endurance International Group, Lenovo, Publishers
Clearing House and Zumiez. Evergage is a five-time winner in the
Stevie American Business Awards, four-time winner in the Golden
Bridge Awards, three-time winner in the Best in Biz Awards, and
two-time CODiE Award winner. For more information, visit
http://evergage.com or contact the company at
info@evergage.com or 1-888-310-0589.
Evergage Media Contact:
Katie
Sweet
Email: press@evergage.com
Phone: 1-888-310-0589
Ebiquity Media Contact:
Najet Fazai
Email: ebiquity@digennaro-usa.com
Phone: 1-212-966-9525
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SOURCE Evergage