PARIS, November 22, 2011 /PRNewswire/ --
eServGlobal announces that its Pay-For-Me service, also known in
the market as Collect Call service, was launched by Egyptian mobile
network operator, Mobinil.
Pay-For-Me is a reverse charges based service which eServGlobal
customised to suit the specific needs of the Egyptian,
predominantly prepaid market. The solution is user intuitive
encouraging a quick endorsement by the customer base. Each
subscriber can decide who to include or exclude from the service by
assigning members to white or black lists. Callers access
Pay-For-Me by simply adding a prefix to the phone number they wish
to dial.
Mobinil is the leading mobile service provider in Egypt with over 30 million subscribers, of
which more than 95% are prepaid users. In a market where inactive
users can quickly become churners, this service provides operators
with a way to incentivize their subscribers to maintain their
'active' status. Reducing subscriber churn and stimulating customer
usage are especially important when operating in highly competitive
landscapes such as Egypt.
"eServGlobal and Mobinil have an extensive history of
collaboration in the substantial Egyptian market. Pay-For-Me is
just one solution in a suite of Value-Added Services that we supply
to Mobinil," said Craig Halliday,
CEO, eServGlobal.
"At Mobinil, we pride ourselves on offering services which are
not only of the highest quality but which also contribute to
building community," said the Management Team at Mobinil, "We are
impressed with the customised solutions offered to us and we look
forward to continuing to build new innovative solutions with
eServGlobal."
eServGlobal has been supplying Value-Added Services to Mobinil
for more than a decade and will continue to work with this
innovative operator to roll out solutions which meet the needs of
Mobinil and its subscribers.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Mobile Service Providers
increase their revenue and gain and maintain customer ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology and aligning with the
requirements of more than 75 customers in over 55 countries.
For more than 25 years mobile and financial service providers
have used eServGlobal solutions to lead and innovate in their local
markets, leveraging their core assets and their trusted agent and
subscriber relationships.
With 13 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Money Services and
International Remittance Services. The HomeSend solution is the
only mobile-centric international remittance hub to gain
endorsement from the GSM Association. The HomeSend Certification
Program ensures security and interoperability by certifying
domestic mobile wallet providers, money transfer organizations, and
financial service providers to connect to the hub.
eServGlobal's Value-Added Services in promotions, loyalty and
messaging enable service providers to engage with their subscribers
in a personalized and dynamic manner.
To reduce time-to market and to meet the needs of operators and
banks, eServGlobal provides multiple licensing alternatives as well
as SaaS-based products and services.
eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information at:
http://www.eservglobal.com
http://www.eservglobal.com
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