iLASIK(TM): The New 'i' in Lasik is You
31 January 2008 - 1:00AM
PR Newswire (US)
The iLASIK(TM) Procedure Debuts with Leading Technologies Creating
the First 100 Percent Tailor-Made Vision Correction Procedure SANTA
ANA, Calif., Jan. 30 /PRNewswire-FirstCall/ -- When it comes to
achieving 20/20 vision, no two eyes are alike -- and, as such
neither should be your vision correction. Launching nationwide, the
iLASIK(TM) procedure is the very first vision correction procedure
designed to be 100 percent custom- fit from beginning to end. The
iLASIK(TM) procedure addresses the uniqueness of your two eyes --
from the individual curvature of your corneas, to the microscopic
nuances of your eye's anatomy -- designed to deliver the exact
correction you need to achieve 20/20 or better vision. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050324/AMOLOGO) To view the
Multimedia News Release, go to:
http://www.prnewswire.com/mnr/amo/31658/ "The iLASIK(TM) procedure
has been a decade in the making, with each new advancement
furthering the next," said Dr. Kerry Solomon, professor of
ophthalmology at the Medical University of South Carolina (MUSC)
and an iLASIK(TM) patient. "With this unveiling, we've reached the
final frontier. Quite honestly, there is nothing better on the
horizon. "The iLASIK(TM) procedure eliminates confusion for
patients seeking the very best in laser vision correction surgery."
The iLASIK(TM) brand combines today's leading technologies into one
premium procedure. Prior to the iLASIK(TM) procedure, the burden
was on the patient to research the best LASIK technologies, compare
and contrast the clinical data of the various advancements, and
then identify a physician who offered the particular combination of
technologies the patient preferred. That is, if they could follow
the chain of brands and combination of brands so prevalent in LASIK
marketing. "The iLASIK(TM) brand removes the veil of confusion in
LASIK advertising," said Ron Bache, global vice president of
marketing for AMO's refractive group. "Patients now can find all of
the most advanced laser vision correction technologies available
today under the banner of one premium procedure." Custom-Fitting
The iLASIK(TM) Procedure Just like the tailoring of a fine suit or
couture fashion, the iLASIK(TM) procedure is 100 percent
tailor-made for the patient, their vision and the unique
characteristics of their eyes. Three-dimensional mapping, precise
measurement and the use of beginning-to-end, state-of-the-art
technologies differentiate the iLASIK(TM) procedure from all
others. The iLASIK(TM) procedure also provides better visual
outcomes and superior safety through reduced flap complications.
The iLASIK(TM) procedure is performed in three steps: -- Step One:
iLASIK(TM) surgeons now have the most precise tools to measure and
map the uniqueness of your two eyes -- down to the most microscopic
characteristics individual to you. Three-dimensional mapping --
known as a WaveScan(TM) map -- creates a blueprint (or fingerprint)
of your eye, allowing the iLASIK(TM) surgeon to custom-fit the
iLASIK(TM) procedure for each of your eyes. -- Step Two: Two lasers
are used in the iLASIK(TM) procedure. The first, ultra-fast laser
creates a thin corneal flap, which is then folded back to allow the
second laser to correct your vision based on the exact
specification/measurements of your eye(s). The procedure takes just
minutes. Patients experience a quick, virtually painless procedure
with potential for 20/20 or better vision and unparalleled safety
through reduced flap complications. -- Step Three: Final post-op
visits are conducted and then you are free to resume your active
lifestyle, with the potential of 20/20 or better vision. Simply The
Best: iLASIK(TM) Demonstrates Clinical Superiority From Start To
Finish More than a decade since FDA approval, LASIK remains not
only the most common, but also the most clinically-studied elective
surgical procedure to date. It was this very same clinical research
that revealed the combination of technologies -- femtosecond and
wavefront guided lasers, iris registration and 3-D mapping --
provided superior safety and better visual outcomes for patients
than all previous LASIK techniques through reduced flap
complications. Clinical trials have shown more patients achieve
20/20 or better vision when two lasers are used, as in the
iLASIK(TM) procedure, instead of the single-laser platform of
previous LASIK techniques. Clinical studies using one of the
components in the iLASIK(TM) procedure show that one year after
iLASIK(TM) treatment*: -- More than 95 percent of all clinical
study participants could pass a driving test without glasses or
contact lenses. -- Almost three-quarters of all participants could
see 20/20 or better without glasses or contact lenses. -- Four
times as many mild-to-moderately nearsighted participants were very
satisfied with their night vision after treatment compared to their
night vision before treatment with glasses or contacts. -- 98
percent of mild-to-moderately nearsighted patients could see 20/20
or better one year after treatment; 100 percent of
mild-to-moderately nearsighted patients and more than 95 percent of
patients with mixed astigmatism could pass a driving test without
glasses or contact lenses. The iLASIK(TM) procedure comprises the
Advanced CustomVue(TM) excimer laser vision correction procedure
using VISX(TM) Technology, corneal flap creation with the
IntraLase(TM) FS (femtosecond) laser, and WaveScan(TM) mapping and
guidance all from AMO. About Advanced Medical Optics (AMO) AMO is
focused on providing the full range of advanced refractive
technologies and support to help eye care professionals deliver
optimal vision and lifestyle experiences to patients of all ages.
Products in the cataract/implant line include intraocular lenses
(IOLs), phacoemulsification systems, viscoelastics, and related
products used in ocular surgery. AMO owns or has the rights to such
product brands as ReZoom(R), Tecnis(R), Clariflex(R), Sensar(R),
and Verisyse(R) IOLs, Sovereign(R), Sovereign(R) Compact and
WhiteStar Signature(TM) phacoemulsification systems with
WhiteStar(R) technology, Healon(R) viscoelastics, and the
Baerveldt(R) glaucoma shunt. Products in the laser vision
correction line include wavefront diagnostic devices, femtosecond
lasers and associated patient interface devices, and excimer laser
vision correction systems and treatment cards. AMO brands in the
laser vision correction business include Star S4 IR(R), WaveScan
Wavefront(R), Advanced CustomVue(TM), IntraLase(R) and
IntraLasik(R). Products in the contact lens care line include
disinfecting solutions, enzymatic cleaners and lens rewetting
drops. Among the eye care product brands the company possesses are
COMPLETE(R), COMPLETE(R) Blink-N-Clean(R), Consept(R)F, Consept(R)
1 Step, Oxysept(R) 1 Step, UltraCare(R), Ultrazyme(R), Total
Care(TM) and blink(TM) branded products. AMO is based in Santa Ana,
California, and employs approximately 4,200 worldwide. The company
has operations in 24 countries and markets products in
approximately 60 countries. For more information, visit the
company's Website at http://www.amo-inc.com/. Forward-Looking
Statements This press release contains forward-looking statements
about AMO, including statements by Dr. Solomon and Mr. Bache and
statements relating to expected product performance, trends and
outcomes. All forward-looking statements in this press release are
based on estimates and assumptions and represent AMO's judgment
only as of the date of this press release. Actual results may
differ from current expectations based on a number of factors
including but not limited to market developments, clinical
experience, variations in surgeon experience, and unexpected
regulatory, quality or supply issues. Therefore, the reader is
cautioned not to rely on these forward- looking statements. AMO
disclaims any intent or obligation to update these forward-looking
statements. Additional information concerning these and other risk
factors may be found in previous press releases issued by AMO and
AMO's public periodic filings with the Securities and Exchange
Commission, including the discussion under the heading "Risk
Factors" in AMO's 2006 Form 10-K filed in March 2007 and third
quarter Form 10-Q. Copies of press releases and additional
information about AMO are available at http://www.amo-inc.com/.
AMO, the AMO logo, iLASIK and the iLASIK logo are trademarks of
Advanced Medical Optics, Inc. IntraLase is a trademark of AMO
Development, LLC. VISX, Advanced CustomVue, CustomVue and WaveScan
are trademarks of AMO Manufacturing USA, LLC. *Data on file. AMO
Manufacturing USA, LLC. Advanced CustomVue Procedure Clinical
Trials; 2003, 2004, 2005, 2007. Media Contacts Liana Miller /
Kimberly Capwell eLuminatePR for AMO (949) 276-8920 Steve
Chesterman Manager, Corporate Communications (714) 247-8711 Sheree
Aronson Corporate Vice President, Investor (714) 247-8290
http://www.newscom.com/cgi-bin/prnh/20050324/AMOLOGO
http://photoarchive.ap.org/
http://www.prnewswire.com/mnr/amo/31658DATASOURCE: Advanced Medical
Optics CONTACT: Liana Miller, , or Kimberly Capwell, both of
eLuminatePR, +1-949-276-8920, for Advanced Medical Optics; or Steve
Chesterman, Manager, Corporate Communications, +1-714-247-8711, ,
or Sheree Aronson, Corporate Vice President, Investor,
+1-714-247-8290, , both of Advanced Medical Optics Web site:
http://www.amo-inc.com/
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