Fevertree Drinks PLC North America Update (3934Y)
05 December 2017 - 6:01PM
UK Regulatory
TIDMFEVR
RNS Number : 3934Y
Fevertree Drinks PLC
05 December 2017
5 December 2017
Fevertree Drinks plc ("Fever-Tree")
North America Update
Fever-Tree, the world's leading supplier of premium carbonated
mixers, is pleased to announce the establishment of a North
American office and the appointment of Charles Gibb as the Group's
North American CEO.
Since Fever-Tree first entered the North American market 10
years ago, its pioneering approach to taste and quality of
ingredients has seen the Group become the number one premium mixer
brand in the US. Today's announcement is the next step forward,
signalling Fever-Tree's commitment to and focus on the North
American market. The US premium mixer sector continues to represent
a significant opportunity for the Group given the existence of the
same trends of premiumisation, authenticity and mixability that
have been driving the success of Fever-Tree globally.
As part of this transition and reflecting the Group's increased
ambition in the US, Fever-Tree has given notice to Brands of
Britain ("BoB"), its US agent. The Group will continue to work
closely with BoB over the next six months with formal handover to
be completed during the second quarter of 2018 after which time
Fever-Tree will directly manage the current distribution
network.
Charles Gibb joined Fever-Tree as Global Strategy Director in
August 2017 and in his newly created role, will lead the Group's
operations across North America.
Charles is a highly experienced, international executive with an
exceptional track record gained over 25 years of operating at
senior executive levels at Moët Hennessy, Diageo and Bacardi across
a broad range of global markets. For the past nine years, Charles
served as President and CEO of Belvedere Vodka, a division of the
LVMH Group where he was responsible for the Brand's substantial
global expansion.
Tim Warrillow, CEO of Fever-Tree, comments; "Firstly I would
very much like to thank Brands of Britain for their hard work and
contribution to Fever-Tree's success in the US. We have enjoyed
working with their team over this period and wish them well for the
future.
"The North American premium mixer market is still at a
relatively early stage but the trend towards spirits premiumisation
and the increasing focus on simple long drink mixability is
accelerating and represents a significant opportunity for
Fever-Tree, as the pioneer of the premium mixers segment.
"I am delighted that Charles Gibb has agreed to lead our
operations in the region. He brings substantial international
experience, a broad range of strategic and commercial skills as
well as a proven track record of growing brands to significant
scale. I look forward to working closely with him as we build the
team and infrastructure in North America."
For further information:
c/o FTI +44 (0)20
Fevertree Drinks plc 3727 1000
Tim Warrillow, Co-founder and
CEO
Andy Branchflower, Finance
Director
Oliver Winters, Communications
Director
FTI Consulting - Financial
PR +44 (0)20 3727 1000
Jonathon Brill fever-tree@fticonsulting.com
Georgina Goodhew
Investec Bank plc - Nominated
Adviser and Broker +44 (0)20 7597 5970
Garry Levin
Alex Wright
David Anderson
Notes to Editors:
Fever-Tree is the world's leading supplier of premium carbonated
mixers for alcoholic spirits by retail sales value, with
distribution to over 50 countries worldwide. Based in the UK, the
brand was launched in 2005 to provide high quality mixers which
could cater to the growing demand for premium spirits, in
particular gin, but also increasingly for vodka, rum and whisky.
The Company now sells a range of carbonated mixers to hotels,
restaurants, bars and cafes ("On Trade") as well as selected retail
outlets ("Off Trade").
This information is provided by RNS
The company news service from the London Stock Exchange
END
MSCTABFTMBTMMIR
(END) Dow Jones Newswires
December 05, 2017 02:01 ET (07:01 GMT)
Fevertree Drinks (LSE:FEVR)
Historical Stock Chart
From Apr 2024 to May 2024
Fevertree Drinks (LSE:FEVR)
Historical Stock Chart
From May 2023 to May 2024