London 8th
January 2019
Grand Vision Media Holdings Plc
(“GVMH” or the Company”)
Contract with Chinese Cinema
Partner
Grand Vision Media Holdings Plc today announces a contract with
Dadi Cinema Group (“Dadi”) in China, whereby GVMH will install its 3D panels
in 22 new cinema locations in the Dadi network with installation
work starting immediately. Dadi currently operates over
470 cinemas across China.
This represents the first collaboration between the two parties.
GVMH plans to roll out to additional Dadi locations
after this initial installation programme. In addition,
GVMH has also secured the rights to cover all their advertising
assets across Dadi’s 400+ cinemas with immediate
effect. This will include video advertising on the mega
video walls in cinema foyers as well as the right to organize
off-line events in the foyers.
Jonathan Lo, CEO, said “We are
delighted to have come to this agreement with Dadi as it provides
us with the opportunity to take our advertising clients into Dadi’s
popular cinemas in key locations across China. The
agreement also allows us to expand our advertising products to mega
video walls and across a broader geographic coverage, thus offering
our customers more options to best meet their marketing goals.”
**ENDS**
For further information, photos and enquiries please
contact:
Grand Vision Media
Holdings plc |
Jonathan
Lo / Ajay Rajpal
info@gvmh.co.uk |
Tel: +44 (0) 20 7866
2145 |
Alfred Henry Corporate
Finance Ltd, Corporate Advisor |
Nick
Michaels / Jon Isaacs
enquiries@alfredhenry.com |
Tel: +44 (0) 20 3772
0021 |
Alexander David
Securities Ltd, Broker |
David
Scott
david.scott@ad-securities.com
James Dewhurst
james.dewhurst@ad-securities.com |
Tel: +44 (0) 20 7448
9820 |
Keene Communications,
Public Relations |
Alex
Glover
alex@keenecomms.com |
Tel: +44 (0) 7887
610335 |
Company web site: www.gvmh.co.uk
About GVMH
As an integrated outdoor digital media company, GVMH is
deploying innovative display and marketing technologies at
strategic, high-traffic locations. Our glasses-free 3D
technology in digital OOH (Out-of-Home) media is enabling
advertisers to engage with affluent consumers in important and
growing markets. Our “space management” approach
utilising the cinema space for events and exhibitions offers a
total solution for our advertisers, with the potential of direct
conversion to sales.
Our network is now spread over 180 locations covering 29
provinces in China and we are
growing our business further within China and taking our technologies and
expertise to new markets, specifically Thailand, Korea and Japan, where we have forged alliances and
representations to take our business forward.
The digital OOH signage market is growing, and will continue to
grow in the foreseeable future, and we want to be at the forefront
of that growth by providing our customers with the ability to reach
Chinese consumers as they become more affluent and seek access to
more quality domestic and international products and services.
Two significant trends that are benefitting our growth are the
Chinese appetite for foreign products and travel. GVMH is
well positioned to take advantage of this trend as it acquires
international brands and travel destinations as direct
customers.
According to a report by Market Research Future (MRFR), the
global digital signage market is estimated to be USD 26.3 billion by 2022. The market
is predicted to expand at 6 % CAGR during the assessment period
(2016-2022)*.
*Global Digital Signage Market
Research Report – Forecast to 2022
(https://www.marketresearchfuture.com/reports/digital-signage-market-1102)
About Dadi Cinema Group
Dadi Cinema Group (Dadi) is a wholly-owned subsidiary of Dadi
Media, established in 2006 and is responsible for cinema management
and operation.
Dadi is dedicated to enhancing the viewing experience through
the application of high-quality projection
technology.
In 2015, Dadi was the first in the China film industry to introduce “Movie +”, to
create an experiential cinema ecosystem such as “Movie + Creative
Internet”, “Movie + Creative Retail”, “Movie + Creative
Catering”. In 2017, “Movie + Innovative Culture” was
added to the “Movie +” strategy to upgrade the film screening zone
into an interactive cultural and entertainment hub.
Dadi continues to innovate the cinema ecosystem, adding
different business modes, to provide audiences with diversified
services, and integrate movie culture into mass consumption.
At 30 June 2018, Dadi had an
aggregate of 476 cinemas with 2,863 screens, operating in 29
provinces and 179 cities in China. In addition, there
are over 300 cinemas contracted but not yet in
operation.
In 2017, Dadi achieved total box office revenue of RMB 2,841 million (c.£325 million), ranking
second among cinema investment and management companies in
China.