TIDMMIRI
RNS Number : 0798C
Mirriad Advertising PLC
27 September 2018
Mirriad Advertising plc
27 September 2018
Mirriad Advertising plc
("Mirriad" or the "Group")
Mirriad appoints Stephan Beringer as Chief Executive Officer
Mirriad Advertising plc ("Mirriad" and the "Company"), a video
technology business delivering next generation in-video branding
and advertising globally, is pleased to announce that it has
appointed Stephan Beringer, to the role of Chief Executive Officer,
effective 1(st) October 2018. Mr. Beringer succeeds Mark
Popkiewicz, who will step down from the role after 11 years with
the Company on that date.
For the last nine years, Mr Beringer has pioneered change as
President of Data, Technology and Innovation at advertising giant
Publicis. During his time with the company, Mr Beringer has been
key to the group's work to transform advertising through a period
of intense change in the industry. He spearheaded the development
of the company's global data platform as well as its dynamic
content and creative program, and as CEO of VivaKi, drove the
transformation of Publicis' programmatic buying and servicing
model. He has worked with some of the world's biggest brands
including McDonald's, Audi, Nissan, Asus, P&G and Michelin, and
led key technology partnerships and initiatives with companies such
as Adobe, Microsoft and Google.
Beringer previously held roles as chief growth and strategy
officer for the Digital Technologies Division of Publicis Groupe,
international CEO for Digitas and Razorfish, as well as Global
Chief Strategic officer and President of Tribal DDB EMEA.
The board is pleased that Mr Popkiewicz will continue to work on
certain projects as a consultant over the next six months and will
work with Mr Beringer through the leadership transition period to
ensure an orderly hand over.
Roger Faxon, Chairman of the Board of Directors of Mirriad,
said:
"Stephan is a transformational leader who has built deep
relationships with brands, and consistently driven revenue growth
and technological adoption throughout his career in the marketing
and communications industry. With our technology now in place with
the leading players in the world's key advertising markets,
Stephan's leadership will enable Mirriad to accelerate demand and
drive sustainable and repeatable sales for the long-term, by
offering brands new, authentic and persuasive solutions to reach
and influence their target audience through video at scale.
On behalf of each of us on the Board and all the employees of
Mirriad, I would like to thank Mark Popkiewicz for his
extraordinary role in the evolution of the company, providing
Mirriad with a compelling and solid foundation as it enters the
next stage of its growth. Mirriad would not be where it is today
without his passion and vision, and we wish him all the best as he
takes his next steps."
Further information on Stephan Beringer:
In the five years preceding his appointment to the Company,
Stephan Beringer (age 55) has held the following directorships:
-- Vivaki Communications Inc (Chicago), Run Inc (New York),
Publicis Media France (Paris), Razorfish UK (London), Vivaki
Communications France (Paris), Vivaki Performance SA (Paris),
Digitas International (USA), Razorfish (USA), Duke UK Limited, DM
Europe Limited, Kitcatt Nohr Alexander Shaw Limited
Mr. Beringer currently holds the following directorships:
-- Run Inc (New York), Publicis Media France SA (Paris),
In relation to Mr. Beringer's appointment to the Board, there is
no further information required to be disclosed pursuant to
paragraph (g) of Schedule 2 of the AIM Rules for Companies.
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulations (EU) No. 596/2014.
About Mirriad
Mirriad is a video technology company delivering in-video
advertising by naturally blending brand advertising into popular
entertainment content.
Using sophisticated technologies, Mirriad creates advertising
opportunities within existing premium video across multiple shows.
Advertisers can now reach very large target audiences in a
contextually relevant way without interrupting the viewing
experience. The new ad format can be used alone or combined with
other media and is aligned with existing media trading.
Research has consistently shown in-video advertising to be
highly effective, safe and measurable for the marketer and
preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with International offices
in New York, Mumbai, Shanghai and São Paulo.
Enquiries:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
David Dorans, Chief Financial
Officer
Numis Securities Limited Tel: +44 (0) 207 260 1200
(Nominated Adviser & Broker)
Nick Westlake (Nomad)
Michael Wharton
James Black
Hudson Sandler LLP Tel: +44 (0) 20 7796 4133
(Financial Public Relations)
Daniel de Belder
Bertie Berger
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END
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