Mirriad Advertising PLC Appointment of Jana Eisenstein (4213C)
01 October 2018 - 4:00PM
UK Regulatory
TIDMMIRI
RNS Number : 4213C
Mirriad Advertising PLC
01 October 2018
Mirriad Advertising plc
Mirriad appoints Jana Eisenstein as President
01 October 2018
Mirriad Advertising plc
("Mirriad" or the "Group")
New hire further strengthens leadership team following
appointment of Publicis's Stephan Beringer as CEO
Mirriad, a video technology business delivering next generation
in-video branding and advertising, has appointed Jana Eisenstein as
President of the company, it was announced today by Stephan
Beringer, Mirriad's Chief Executive Officer.
Eisenstein has held senior roles in media, technology and
advertising throughout the course of her career, building and
scaling innovative companies and solutions. Most recently, she was
Executive Vice President of Advertising Platform Solutions at
ProSiebenSat.1, with responsibility for the media giant's
programmatic technology strategy and portfolio of adtech
investments. She previously held a series of positions with global
video advertising technology platform Videology, as well as at
Microsoft Advertising, and mobile advertising pioneers ScreenTonic
and 12snap.
In this newly-created leadership role, Eisenstein is tasked with
empowering Mirriad's global growth strategy through
cross-functional operational responsibility for the company's
processes, structures and commercial relationships. She will be
accountable for the delivery of Mirriad's ambitious financial
targets, working in close cooperation with the Chief Executive
Officer as the business looks to create demand at scale for its
unique advertising solution across the world. Eisenstein will
report directly to Beringer and will be based in Mirriad's London
headquarters.
Stephan Beringer said:
"Jana is an accomplished leader who knows exactly what it takes
to grow and develop brands and platforms in this space, because
she's been doing throughout her career. There's a clear opportunity
right now for Mirriad to empower brands, agencies and content
owners, creating value at every step of the advertising value
chain, and driving significant revenues as a consequence. Jana's
experience and ability to galvanize people and teams to foster
success will be critical to our ability to deliver on this
vision."
Jana Eisenstein said:
"Mirriad is a fast-paced business that is looking to scale
quickly on a global basis, and that's an environment in which I
have thrived during my career. The technology that underpins the
business is incredibly impressive, and a lot of work has been done
to embed Mirriad's systems and processes with key players around
the world. Now it's time for Stephan, myself and the team to build
on that foundation to enable meaningful and sustainable growth for
all stakeholders."
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulations (EU) No. 596/2014.
About Mirriad
Mirriad is a video technology company delivering in-video
advertising by naturally blending brand advertising into popular
entertainment content.
Using sophisticated technologies, Mirriad creates advertising
opportunities within existing premium video across multiple shows.
Advertisers can now reach very large target audiences in a
contextually relevant way without interrupting the viewing
experience. The new ad format can be used alone or combined with
other media and is aligned with existing media trading.
Research has consistently shown in-video advertising to be
highly effective, safe and measurable for the marketer and
preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with International offices
in New York, Mumbai, Shanghai and São Paulo.
Enquiries:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive
Officer
David Dorans, Chief Financial
Officer
Numis Securities Limited Tel: +44 (0) 207 260 1200
(Nominated Adviser & Broker)
Nick Westlake (Nomad)
Michael Wharton
James Black
Hudson Sandler LLP Tel: +44 (0) 20 7796 4133
(Financial Public Relations)
Daniel de Belder
Bertie Berger
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END
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