TIDMMIRI
RNS Number : 2406N
Mirriad Advertising PLC
18 May 2020
Mirriad Advertising plc
18 MAY 2020
Mirriad Advertising plc
("Mirriad", the "Company" or the "Group")
Executive LTIP award, Director and PDMR dealings
Mirriad Advertising plc, the computer vision and AI platform
company, announces that, under the terms of the Company's long-term
incentive plan ("LTIP"), the following awards were granted on 18
May 2020.
Name and position Number of shares subject
to option
Mark Melvin, EVP, Commercial Development 1,023,622
-------------------------
David Dorans, Chief Financial Officer 1,660,800
-------------------------
Niteen Crawford-Prajapati, Chief Technology
Officer 1,440,000
-------------------------
Lianne Norry, Global Chief Marketing
Officer 405,000
-------------------------
Rajasekhar Parakkal, MD India 586,667
-------------------------
Phil McLauchlan, Chief Scientist 476,000
-------------------------
Simon John Redding, Head of Engineering 476,000
-------------------------
Tim Jones, Head of Research 435,960
-------------------------
Michael Rees, MD APAC 720,000
-------------------------
The options will accrue to recipients evenly over 36 months and
will only be capable of exercise at the end of the three-year
vesting period. The exercise price for the options is 15p.
The notifications below are made in accordance with the
requirements of the Market Abuse Regulations.
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Mark Melvin
------------------------- -------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status EVP Demand Partnerships (PDMR)
------------------------- -------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- -------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- -------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- -------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- -------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- -------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 1,023,622
------------------------- -------------------------------------
d) Aggregated information
- Aggregated volume 1,023,622
- Price GBP153,543
------------------------- -------------------------------------
e) Date of the transaction 18 May 2020
------------------------- -------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- -------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name David Dorans
------------------------- -------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status CFO (PDMR)
------------------------- -------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- -------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- -------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- -------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- -------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- -------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 1,660,800
------------------------- -------------------------------------
d) Aggregated information
- Aggregated volume 1,660,800
- Price GBP249,120
------------------------- -------------------------------------
e) Date of the transaction 18 May 2020
------------------------- -------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- -------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Niteen Crawford-Prajapati
------------------------- -------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status CTO (PDMR)
------------------------- -------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- -------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- -------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- -------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- -------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- -------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 1,440,000
------------------------- -------------------------------------
d) Aggregated information
- Aggregated volume 1,440,000
- Price GBP216,000
------------------------- -------------------------------------
e) Date of the transaction 18 May 2020
------------------------- -------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- -------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Lianne Norry
-------------------------- ------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status Global CMO (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 405,000
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 405,000
- Price GBP60,750
-------------------------- ------------------------------------
e) Date of the transaction 18 May 2020
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Rajasekhar Parakkal
-------------------------- ------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status MD India (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 586,667
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 586,667
- Price GBP88,000
-------------------------- ------------------------------------
e) Date of the transaction 18 May 2020
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Dr Phil McLauchlan
-------------------------- ------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status Chief Scientist (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 476,000
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 476,000
- Price GBP71,400
-------------------------- ------------------------------------
e) Date of the transaction 18 May 2020
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Simon Redding
-------------------------- ------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status Head of Engineering (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 476,000
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 476,000
- Price GBP71,400
-------------------------- ------------------------------------
e) Date of the transaction 18 May 2020
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Tim Jones
------------------------- -------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status Head of Research and Insights (PDMR)
------------------------- -------------------------------------
b) Initial notification Initial notification
/ amendment
------------------------- -------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
------------------------- -------------------------------------
b) LEI 213800ZKOK9GIME7HE62
------------------------- -------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
------------------------- -------------------------------------
b) Nature of the Grant of Options
transaction
------------------------- -------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 435,960
------------------------- -------------------------------------
d) Aggregated information
- Aggregated volume 435,960
- Price GBP65,394
------------------------- -------------------------------------
e) Date of the transaction 18 May 2020
------------------------- -------------------------------------
f) Place of the transaction Outside a trading venue
------------------------- -------------------------------------
1 Details of the person discharging managerial responsibilities
/ person closely associated
a) Name Michael Rees
-------------------------- ------------------------------------
2 Reason for the notification
----------------------------------------------------------------
a) Position / status MD APAC (PDMR)
-------------------------- ------------------------------------
b) Initial notification Initial notification
/ amendment
-------------------------- ------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
----------------------------------------------------------------
a) Name Mirriad Advertising plc
-------------------------- ------------------------------------
b) LEI 213800ZKOK9GIME7HE62
-------------------------- ------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
----------------------------------------------------------------
a) Description of Ordinary shares of GBP0.00001 each
the financial ISIN: GB00BF52QY14
instrument, type
of instrument
Identification
code
-------------------------- ------------------------------------
b) Nature of the Grant of Options
transaction
-------------------------- ------------------------------------
c) Price(s) and volume(s) Exercise price 15p, volume 720,000
-------------------------- ------------------------------------
d) Aggregated information
- Aggregated volume 720,000
- Price GBP108,000
-------------------------- ------------------------------------
e) Date of the transaction 18 May 2020
-------------------------- ------------------------------------
f) Place of the transaction Outside a trading venue
-------------------------- ------------------------------------
ENDS
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive
Officer
David Dorans, Chief Financial
Officer
Nominated Adviser & Broker: Tel: +44 (0)20 7523 8000
Canaccord Genuity Limited
Simon Bridges
Thomas Diehl
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
Notes to Editors
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
DSHFZGMKFRZGGZM
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