Plant Impact PLC New Product Intro & Launch of Southern Cone Ops (8648C)
01 July 2016 - 4:00PM
UK Regulatory
TIDMPIM
RNS Number : 8648C
Plant Impact PLC
01 July 2016
For immediate release 1 July 2016
Plant Impact Plc
("Plant Impact" or the "Group")
New Product Introduction; Launch of Southern Cone Business
Operations
Plant Impact plc (AIM: PIM), a leader in research and
development in crop enhancement products that growers can rely on
to improve the yield and quality of their crops is pleased to
announce the introduction of Fortalis(TM) to Argentina and of
Veritas(R) to Paraguay. This extends Plant Impact's ongoing
business relationship with Bayer CropScience and establishes the
Group's business operations in the Southern Cone of Latin
America.
Fortalis(TM) and Argentina
Fortalis(TM) is Plant Impact's newest product for soybean yield
enhancement. Bayer CropScience Argentina will introduce
Fortalis(TM) to the world's third-largest soybean producing country
in the 2016/17 growing season via the Bayer Argentina Ambassador
Network. This new foliar spray is Plant Impact's first formulated
product to use the second generation of the Group's CaT(TM)
technology, which has been developed over recent years, tested
successfully in Argentina, Brazil and the United States and is
subject to a pending patent application.
Veritas(R) and Paraguay
As a further extension to the Group's relationship with Bayer
CropScience, sales of its established soybean crop enhancement
product Veritas(R) will begin in Paraguay in the 2016/17 growing
season. Veritas(R) has increased soybean yields consistently over
the last 3 years in Brazil, with grower demonstration trials during
2015/16 also showing strong results across Paraguay.
John Brubaker, CEO of Plant Impact, commented:
"I am pleased to announce the introduction of Fortalis(TM), the
geographic extension of Veritas(R) and this important expansion of
our relationship with Bayer CropScience. Advances in technology are
always exciting, and given recent political and economic
developments in Argentina, we are proud that soybean growers in
this market will be the first to use this next generation
technology to improve their crop yields and overall
profitability."
Hernan Bagliero, Head of Bayer CropScience division for South
Cone, commented:
"We are pleased to extend our partnership with Plant Impact to
the Argentina and Paraguay markets, and we are confident that
Fortalis(TM) and Veritas(R) will be a success by bringing to our
customers an improvement in soybean yield and farm
profitability."
To support these important product introductions, Plant Impact
is extending its geographic footprint by establishing operations in
Latin America's Southern Cone, with a team in Buenos Aires headed
by Romina Güeli as Commercial and Marketing Director. Romina joins
Plant Impact from Dow AgroSciences, where she was most recently
Sales Director, Southern Cone with responsibility for Argentina,
Uruguay, Paraguay, Bolivia and Chile. Her career has also featured
various senior product and business marketing roles for Dow, Zeneca
and Syngenta. She is a trained agronomist and a published academic,
with a BA from the Pontificia Universidad Católica Argentina
(Buenos Aires), and an MS from the University of Missouri, USA.
Romina brings a broad mix of skills and commercial experience to
her new position, as well as fluency in the English, Spanish and
German languages.
Investor Open Day
Plant Impact is hosting an Investor Open Day today for current
and prospective investors, analysts and press at its research
facilities and head office at the Rothamsted Centre for Research
and Enterprise, Harpenden, Hertfordshire, AL5 2JQ. The event will
run from 10.00am to 2.15pm. No new material information will be
disclosed at the Open Day.
For further information, contact:
Plant Impact
John Brubaker, Chief Executive Officer Tel: +44(0) 1582 465
540
Richard Amos, Chief Financial Officer
Ailish Tracy, Global Communications Manager
www.plantimpact.com
Peel Hunt - Nominated Advisor and Broker
Dan Webster Tel: +44 (0) 207 418 8900
Adrian Trimmings
George Sellar
Buchanan
Charles Ryland Tel: +44(0) 20 7466 5000
Sophie Cowles
Jane Glover
This information is provided by RNS
The company news service from the London Stock Exchange
END
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