RAF Real Affinity

    Appointment of FD
             



                          Real Affinity plc


                Appointment of Group Finance Director

Real Affinity plc, the AIM-listed marketing services group, announces
the appointment of Martyn Ian Archer as Group Finance Director.   The
team has  also been  further strengthened  by two  additional  senior
management appointments.

Following the  recent  internal  restructuring to  improve  both  the
clarity and focus across the Group, through the merging of the  seven
member companies, the Group  now has two  operating divisions -  Real
Affinity Agency and Real Affinity Events.

Martyn Archer, ACMA, aged 48, will  assume the role of Group  Finance
Director, with effect from 1st November 2007.  Mr Archer has over  20
years of senior business, financial and commercial experience, having
worked in a variety  of market sectors.   These include  engineering,
service based industries  and most recently  printing, with  Polestar
and Communisis plc.

Mr Archer is also a director of  Excerno Ltd and has been a  director
of Communisis Chorleys Ltd within the last five years.

There is  no  further  information to  disclose  in  accordance  with
Schedule Two (g)  of the AIM  Rules for Companies  in relation to  Mr
Archer.

Additionally, two other Leeds-based managers, already with the Group,
have been promoted to new roles.

Jo Rawnsley has been appointed as the new Head of Group  Development,
being charged with ensuring  that all areas of  the Group adopt  best
policy procedures and  working practices,  in order  to maximise  all
internal and external opportunities.

Furthermore,  the   former  Yorkshire   and  Nottinghamshire   county
cricketer, Ashley Metcalfe,  has been  installed as the  new Head  of
Group Marketing,  with  a  remit  to  build  a  strong,  precise  and
consistent brand strategy.

John Ross, Executive Chairman commented:

"Following  the  recent   restructuring  we  now   have  a  new   and
forward-thinking Group with just two  divisions.  The new  management
will undoubtedly  strengthen our  approach and  Martyn in  particular
will add a fresh approach."

"The Group is  one of  the leading names  in the  UK's marketing  and
event management sectors and  it is servicing  an impressive list  of
blue-chip clients,  which  includes  industry  leaders  such  as  BT,
BP/Castrol, WH Smith, Diageo, Harley Davidson, Green Flag, Tesco  and
Intercontinental Hotels.  This  gives us a very  solid base which  we
can build upon."

                                                      15 October 2007

For further details, please contact



Real Affinity plc                             Tel:  0113 290 8730
Brent Fitzpatrick, Non-executive Director

HB Corporate                                  Tel:  0207 510 8600
Edward Hutton / Rachel Kane

Bankside Consultants                          Tel:  0207 367 8888
Michael Padley / Susan Scott

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