RET Retec

    
  Retec Digital PLC
  13 October 2008
   

    Press Release     


    13 October 2008
    RETEC DIGITAL PLC
    ("Retec" or "the Group") 

    Electrical Goods Comparison touch screen solution trials with Debenhams  

    Retec Digital Plc, the multi-channel marketing services company and one of the UK's leading providers of Guided Selling solutions, is
pleased to announce that, in partnership with NCR Corporation (NYSE: NCR), it has been selected to provide Debenhams with an interactive
Guided Selling Electrical Goods Comparison solution.

    Debenhams' flagship new Westfield London store, which opens on 30th October, will trial the compelling solution which provides expert
advice and recommendations on electrical products, enabling shoppers to make informed purchasing decisions in an interactive and dynamic
way. 

    The shopper simply uses the touch screen kiosk to select the category of electrical product they are looking for and specify their
price, feature/functionality and brand preferences. An intelligent selection is then made and presented to them based on their requirements.
Shoppers have the option of printing product comparisons and data sheets, detailing a full specification of the products, to review. 

    The interactive Electrical Goods Comparison solution is designed to increase sales levels for Debenhams by converting shoppers from
'browsers to buyers' whilst creating cross- and up-selling opportunities. By helping shoppers define the product features they will find
useful, the solution encourages them to shift from focusing on price alone to the value it will deliver to them. It also highlights relevant
accessories that customers would benefit from, enabling them to pick up everything they need in the one shopping trip.

    The solution will be used to support sales of a wide range of products including TVs and home entertainment systems, kitchen appliances
and personal care items. It is one of a range of service and sales solutions being deployed in Debenhams flagship store in Europe's largest
urban shopping centre which is opening this autumn and looks set to become one of London's top shopping destinations. 

    Retec Digital CEO, John Cole stated, "Retailers are finding it increasingly challenging to keep up-to-date and effectively communicate
their latest feature rich and rapidly changing product lines to consumers. Our Electrical Goods Comparison solution is designed to overcome
these challenges, helping retailers to diversify their offering and engage shoppers with an interactive communications channel in store. We
are very excited to be working with a leading retailer like Debenhams and look forward to building on this relationship to help further
enhance its in store offering with our revolutionary range of Guided Selling solutions." 

    This venture is a major win for Retec and further strengthens the Retec and NCR relationship in the self-service arena. NCR is providing
its NCR EasyPoint 42 kiosk together with deployment and maintenance services as an expansion to its existing contract to support Debenhams'
NCR point of sale systems nationwide.


    For further information please contact:

 Retec Digital PLC            01455 222260
 John Cole, Chief Executive
 Charles McKay, Finance
 Director

 Hogarth Partnership Ltd     020 7357 9477
 Fiona Noblet / Ian Payne

 Charles Stanley Securities
 Mark Taylor                 020 7149 6000


    Notes for Editors: Retec Digital PLC provides multi-channel marketing solutions to retailers designed to engage customers and increase
sales.

    It already has systems installed in major retail chains including Sainsbury's, WH Smith, Tesco, Boots and Argos.

    Flexible and versatile, Retec's solution can incorporate a mixture of advanced products within its range. These include:

    Entertainment Xtra - a communications channel incorporating the range of the company's system aimed at promoting home entertainment
products such as music, films, games and books. Other customers include Sainsbury's, Tesco and WH Smith.

    Product Finder - this is used to locate any product within a store and can be used in conjunction with other applications within the
company's portfolio.

    Guided Selling - a touch screen providing audio/visual information/instruction on products at the point of sale. This has a variety of
applications including for example, wine and electrical goods. 

    Self Service - allows customers to perform a transaction using an in-store terminal. Retec's product suite has the ability to extend the
range of product sold within a store, enable self check-out, top up a mobile phone, sell mobile phone content (games, logos etc), purchase
of gift cards and interact with loyalty schemes. Current customers include Boots, Argos and Woolworths.

    NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR's
assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare,
hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Dayton,
Ohio.

    Debenhams is a leading department stores group with a strong presence in key product categories, including womenswear, menswear,
childrenswear, homeware and health and beauty. 

    Debenhams has a total of 139 department stores in the UK and Republic Ireland and 10 Desire by Debenhams stores, which are a new small
store concept featuring a mix of womenswear, accessories, lingerie, cosmetics and childrenswear.  Debenhams has a further 41 international
franchise stores in 15 countries and an online store, www.debenhams.com, through which much of the Debenhams range is available.

    Debenhams is the second largest department store chain in the UK.

    Designers at Debenhams include Ted Baker, Jasper Conran, Theo Fennell, Pearce Fionda, Frost French, Betty Jackson, Ben de Lisi, Julien
Macdonald, John Rocha and Matthew Williamson.



This information is provided by RNS
The company news service from the London Stock Exchange
 
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