MAIDENHEAD, England,
September 14, 2017 /PRNewswire/
--
Airline companies are turning to SDL
(LSE: SDL) for help in transforming their digital footprint as they
go global, and overcome the language challenges involved in
engaging with consumers in new markets.
Airline companies from across Europe, Asia
and the U.S. have recently signed agreements for a variety of
content management products and translation services from SDL.
These new commitments represent the expansion of SDL's role in
supplying technology and services to the global airline
industry.
Intense local competition, declining prices and heightened
consumer expectations mean that airline companies need to
continually provide customers with a rich, engaging experience that
offers not just the best deals - but videos, forums and instant
chat support. Providing the same consistent experience - but in the
consumer's local language - becomes even more challenging when
expanding abroad.
Over the past year, SDL's language and content management
technology has been selected by some of the top airline companies
to address these complexities, including All Nippon Airways, China
Airlines, flydubai and Vanilla Air. SDL already works with many of
the world's leading airline brands, including six of the top ten
global airlines, and more than 40 top travel companies.
Customer highlights include:
- All Nippon Airways (ANA) chose SDL
WorldServer to help support its global expansion plans,
launching 25 websites (12 languages) across 46 countries by the end
of 2016.
- China Airlines launched 12 websites in 11 languages
using SDL Web and SDL Language Services to manage
and translate global content. The amount of traffic doubled, with
conversion rates increasing by 90%.
Supporting quotes:
- "It took just 16 weeks from the start of the project to launch
the China Airlines U.S. website," said spokesperson from China
Airlines' Passenger Marketing Department. "This was made possible
by SDL's Digital Experience Accelerator. Following the launch, the
amount of traffic doubled with conversion rates increasing by
90%."
- "Traditionally third party agencies would liaise directly with
customers on their travel plans," said Kevin Ashbridge, VP of Global Travel, SDL. "Now
these airliners are connecting directly with consumers - regardless
of location - in their own language, and device of choice. We're
delighted that our technology is helping them offer exceptional
experiences regardless of any linguistic or cultural
barriers."
See how SDL is working with other airline companies, including
Abu Dhabi Airports Company, Brussels Airlines, Emirates, and
KLM.
About SDL
SDL (LSE: SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at http://www.SDL.com and follow
us on, LinkedIn, Twitter and Facebook.
Contacts:
SDL
Denis Davies
Ddavies@sdl.com
+44(0)1628-410129