AMSTERDAM, August 24, 2017 /PRNewswire/ --
In less than one month's time, the
Asian F&B industry will gather in Bangkok for the 22nd edition of Fi Asia.
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Fi Asia is the most important gathering
of food and beverage ingredient leaders' serving the Southeast
Asian food industry. This year's event will welcome more than
700 exhibitors from around the world, including more than
85 first time exhibitors including Olam Europe, JK Sucralose, Ganeden & Hleks.
The event expects to attract more than 17,000
visitors from around the world looking to source the latest
ingredients and applications. Fi Asia has seen continuous growth
over the last number of editions, reflecting the robust growth of
the ASEAN F&B market, while also demonstrating the value that
Fi Asia presents to both visitors and exhibitors.
What's new this year at Fi Asia?
This year's event will be the first SMART event arranged
by UBM in Asia. All badges will
include NFC chips which will enable visitors and exhibitors to
connect digitally. Through this tool they will be able to share
contact information and collateral, which we are hoping will reduce
the paper usage onsite, leading to a more sustainable event. On top
of this we will also be operating a paperless registration
system.
This year we will have more onsite features than any before.
Many of our features will return this year including the Innovation
Zone, Innovation Tours and the Supplier Finder. One top of this we
have a number of new features that we are excited to announce this
year. This year we are launching the Start-Up Innovation
Challenge, which is organised in conjunction with TISTR,
Ministry of Science and Technology together with the Faculty of
Agro Industry from Kasetsart University. It will give a handful of
Thai start-ups the opportunity to pitch their innovative food and
beverage products onsite.
The Sensory Box, organised in conjunction with Innolab is
another new feature which we will launch this year. This feature
will give visitors and exhibitors to Fi Asia the chance to
participate in a sensory evaluation experience onsite. This feature
will include technical product demonstrations, cooking
demonstrations and blind taste testing.
We have also upgraded the Fi Asia event app, which is
available now to download for Android and iPhone. The app allows
you to browse exhibitors, interact via private messaging with other
attendees, and customise and plan your agenda for the day.
Fi Asia will take place next month from 13-15 September in
BITEC, Bangkok. Registration to
attend is free of charge. To find out more about what's on offer at
this year's event and to register to attend, please visit
www.fiasia.com/aug.
About UBM
UBM connects people and creates opportunities for companies
across five continents to develop new business, meet customers,
launch new products, promote their brands and expand their markets.
Through premier brands such as Routes, CPhI, IFSEC, Ecobuild,
Seatrade, and many others. UBM exhibitions, conferences, awards
programs, publications, websites and training and certification
programs are an integral part of the marketing plans of companies
across seven industry sectors.
About Food ingredients Global - the trusted route to market
since 1986
Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its
portfolio of live events, extensive data, digital solutions and
high-level conferences, are now established throughout the world
and provide regional and global platforms for all stakeholders, in
the food ingredients industry. Over 500,000 people have attended
our shows over the years with billions of Euros worth of business
created as a result. With over 25 years of excellence, our events,
digital solutions and supporting products, deliver a proven route
to market, with a truly global audience.
For more information about the Food ingredients Portfolio please
visit: www.figlobal.com.
For more information regarding Fi Asia, please contact:
Maebh Flanagan
Senior Marketing Executive
De Entree 73,
Toren A
1101 BH Amsterdam,
The Netherlands
Tel.: +31-(0)-20-708-164
maebh.flanagan@ubm.com