TIDMXLM
RNS Number : 4871H
XLMedia PLC
13 March 2018
For immediate release 13 March 2018
XLMedia PLC
("XLMedia" or "the Group" or "the Company")
Final results for the year ended 31 December 2017
Record revenues driven by organic growth and strategic
expansion
XLMedia (AIM: XLM), a leading provider of digital performance
marketing services, is pleased to announce its final results for
the year ended 31 December 2017.
Financial highlights
-- Revenues increased 33% to $137.6 million (2016: $103.6 million)
-- Gross profit increased 37% to $73.1 million (2016: $53.3 million)
-- Adjusted EBITDA increased 36% to $47.1 million (2016: $34.6 million)
-- Profit before tax increased 27% to $39.3 million (2016: $31.0 million)
-- Declared final dividend of $8.0 million or 3.7105 cents per
share to be paid in Pound Sterling (2.6829 pence per share), a
total of 7.7331 cents per share for the year (2016: 7.6069 cents
per share for the year)
-- Strong balance sheet with $33.8 million working capital and
total equity of $116.7 million or 76% of total assets
-- Cash and short-term investments at 31 December 2017 were $43.3 million
-- Earnings per share increased 25% to $0.15 (2016: $0.12)
Operating highlights
-- Significant acquisition momentum during the period continues
to drive geographical and sector expansion. Key transactions
included:
o Personal finance acquisitions - GreedyRates, a Canadian credit
card comparison portal, and Money Under 30, a US personal finance
website, now both fully integrated
o Mobile apps acquisition - ClicksMob, a mobile
performance-based user acquisition platform
o Entrance into the high growth cyber security sector -
Acquisition of Securethoughts, a US cyber security comparison
website
o Expansion into Romania - Completed the acquisition of a
Romanian portfolio of publishing assets, leveraging the Group's
affiliate license in a growing regulated market
Post-period end highlights
-- Raised an additional $43.6 million of cash to further accelerate acquisition strategy
-- Acquired a number of leading Finnish gambling related
informational websites from Good Game Ltd for a total consideration
of up to EUR15 million
-- Acquired three personal finance websites based in the US for
a total consideration of $5.15 million.
Ory Weihs, Chief Executive Officer of XLMedia, commented:
"We are delighted to have delivered another record performance
for the Group, underpinned by our clear strategic vision. Our
recent entry into the personal finance sector is already delivering
tangible benefits with potential for further upside, while the core
activities continue to deliver solid growth.
"Elsewhere, core markets continue to perform well, and alongside
the acquisitions and ongoing investment in technology, we are
confident these will generate significant returns.
"Further to the fundraising completed in January, we believe we
will be able to capitalise on our acquisition pipeline in addition
to growing the business organically. The Board remains focused on
continuing to deliver further progress and shareholder value."
A webcast of our results presentation will be available on our
website later today: http://www.xlmedia.com/media/
For further information, please contact:
XLMedia plc Ory Weihs www.xlmedia.com Tel: 020 8817 5283
Vigo Communications Jeremy Garcia Tel: 020 7830 9703
/ Fiona Henson / Kate Rogucheva
www.vigocomms.com
Cenkos Securities plc (Nomad Tel: 020 7397 8900
and Joint Broker) Camilla Hume
/ Mark Connelly www.cenkos.com
Berenberg (Joint Broker) Chris Tel: 020 3207 7800
Bowman / Mark Whitmore www.berenberg.com
Business review
During the course of 2017, XLMedia delivered further progress
against the Group's strategic plan of generating organic growth
alongside acquisition-led expansion into new markets and verticals.
We firmly believe that our continued investment in core
infrastructure and technology ensures XLMedia maintains its
competitive edge, and contributed to delivering another year of
record financial performance for the Group. Along with maintaining
strong organic growth, XLMedia also completed a number of strategic
acquisitions in 2017, diversifying both sector expertise and
broadening our geographical reach.
Acquisitions
During 2017, the Group made its first entry into the personal
finance sector through the acquisition of GreedyRates, a Canadian
credit card comparison portal, and Money Under 30, a US personal
finance website. These acquisitions have now been fully integrated
into the Group's operations and we are already seeing the benefits
of integration onto the Group's proprietary technology. In
addition, post period end, the Group has further enhanced its
footprint in this area, having agreed to acquire three US focused
personal finance websites, which will further increase the Group's
foothold in the North American personal finance domain. These
additional websites complement those already in our portfolio as we
continue to grow our expertise and presence in the space.
Additional publishing acquisitions in 2017 added further
diversification with the US cyber security comparison website
Securethoughts, and a Romanian network following the Group securing
a Romanian affiliate license.
Mobile marketing capabilities - The acquisition of ClicksMob in
February 2017 significantly extended XLMedia's addressable market.
By combining ClicksMob and Dau-Up, the Group has been able to
leverage its expertise within games and social marketing across
additional verticals and geographies.
All acquired businesses and assets have been fully integrated
into the Group's operations.
Post period end, the Company also announced the acquisition of a
number of leading Finnish gambling related informational websites
for up to EUR15 million.
Fundraising and investment
In January 2018, we completed a $43.6 million (GBP31.7 million)
fundraising to further support the continued acquisition strategy.
We believe there is a significant opportunity to further strengthen
our market share through both organic and acquisitive growth. To
that end, we continue to identify and evaluate acquisition targets
and foresee this as a core part of our future strategy. We strive
for any acquisitions we undertake to be earnings accretive and to
simultaneously benefit from greater economies of scale as part of
the wider group.
In total over the course of 2017, we invested $31.3 million in
extending our reach - both geographically and into additional
verticals - adding websites and channels as well as developing
additional capabilities to our technology infrastructure.
Technology
Our proprietary technology platforms remain a critical component
in driving growth across the business. We continue to invest in our
technology to ensure we maintain our market leading position.
-- Palcon - our proprietary content management system - has been
a key success factor for our organic growth. We recently completed
the migration of GreedyRates onto Palcon which has led to a 6%
increase in returning visitors, while time spent on the site
increased by over 25% overall, and by over 70% on mobile devices.
The Palcon infrastructure improved the loading time of the site by
43% as well as added features to further improve experience for
users. We continue to migrate all acquired assets onto our
platform, to improve performance and efficiently manage the
acquired websites within our teams.
-- Rampix is our proprietary campaign management platform and
was awarded 'Instagram Marketing Partner' for Ad Technology in
2017.
-- Our technology and infrastructure captures data from
thousands of sources daily including online traffic sources,
targeting methods and channels. Through the constant analysis of
this data against successful outcomes, we are able to optimise
future campaigns and assets to maximise return on our
investment.
Diversification of revenues
A combination of strong organic and acquisitive growth has seen
the Group further diversify its revenues, both geographically and
by sector.
In 2017, 28% of revenues were derived from Scandinavia (2016:
32%), North America generated 22% (2016: 21%) and other European
countries generated 30% of revenues (2016: 27%). Following the
acquisition of ClicksMob we have now seen the first significant
revenues from APAC, which contributed approximately 8% of Group's
revenues in 2017.
Through our strategy to diversify into sectors, gambling
accounted for 64% of 2017 revenues (2016: 70%) and 2018 will
benefit from full year contribution from recent acquisitions.
Enhanced regulation continued into 2017. We see the trend of
increased regulation emerging across all verticals, driven by a
number of factors including advertising regulations and privacy
protection. In the gambling space, for example, increased
regulation presents the Group with both challenges and
opportunities and we remain ever vigilant of both. The Group has
already implemented strict internal procedures and compliance
programmes alongside staff training and we believe XLMedia is well
positioned to be one of the first to capitalise on access to newly
regulated markets and a stricter backdrop across our key
verticals.
The results delivered in 2017 reflect the continued success of
our stated strategy and we expect growth to continue in 2018.
Business Segments review
($'000) Publishing Media Partner Total
Network
2017
Revenues 62,894 66,428 8,310 137,632
% of revenues 45.7% 48.3% 6.0% 100%
Direct
profit 50,309 19,982 1,423 71,714
Profit
margin 80.0% 30% 17.1% 52.1%
2016
Revenues 46,057 47,645 9,903 103,605
% of revenues 44.5% 45.9% 9.6% 100%
Direct
profit 38,384 13,779 1,160 53,323
Profit
margin 83.3% 28.9% 11.7% 51.5%
2017 showed significant progress for both the publishing and
media divisions, driven by organic growth complemented with recent
acquisitions.
Publishing
Publishing revenues grew 37% to $62.9 million (2016: $46.1
million). During 2017 we acquired new websites and domains for
$21.1 million. Although the Group has acquired new publishing
assets in the period, the majority of the growth reported in 2017
has been organic.
Direct profit margins remained high at $50.3 million or 80% of
publishing revenues (2016: $38.4 million, 83%). We expect
publishing direct profit to marginally reduce as a percentage, as
we continue to invest and develop our existing assets and optimize
the recently acquired assets for improved performance going
forward.
Media
Media revenues grew 39.4% to $66.4 million (2016: $47.6
million). The growth was primarily driven by the acquisition of
ClicksMob in February 2017, but did also include organic growth.
Towards the end of 2017 we ceased activities in the division with
lower than desired margin which will impact revenue growth of the
media segment this year but is expected to have minimal effect on
profit targets.
During 2017, we merged ClicksMob and Dau-Up to create an
integrated unified mobile unit, focusing on user acquisition for
mobile apps and games. The ClicksMob acquisition added diversity
across a number of verticals, including e-commerce, travel,
entertainment and finance. The acquisition further strengthened
Dau-Up's increasing dominance in verticals outside of gaming and
added presence in APAC.
Direct profit for the media segment increased 45% to $20 million
or 30% of revenues (2016: $13.8 million, 29%).
Partner Network
As anticipated, our Partner Network revenue decreased 16% to
$8.3 million (2016: $9.9 million). In 2016 we undertook a full
review of our partners in this network, with a view to implementing
more stringent sign up and operations criteria and, where
necessary, ceasing activity with certain partners to improve
overall quality. Although this review has led to lower revenues,
there was no impact on profit.
Our Partner Network serves as a complementary channel, giving us
the opportunity to provide marketing services which are not
currently offered through our publishing and media networks.
Current Trading and Outlook
The business has established strong foundations for growth,
adding both scale and vertical diversity in 2017. Our focused
acquisition strategy is closely aligned with the Company's stated
strategy and underpins our commitment to maintaining shareholder
value.
The Board therefore looks forward to another year of continued
execution of our strategy. As such the Board is declaring a
dividend of $8.0 million or 3.7105 cents per share payable in Pound
Sterling (2.6829 pence per share) on 20 April 2018 to shareholders
on the register at the close of business on 23 March 2018. The
ex-dividend date is 22 March 2018.
Financial review
'000 2017 2016 Change
-------------------- -------- -------- -------
Revenues 137,632 103,605 +33%
==================== ======== ======== =======
Gross Profit 73,145 53,323 +37%
==================== ======== ======== =======
Operating expenses 32,376 23,226 +39%
==================== ======== ======== =======
Operating income 40,769 30,097 +35%
==================== ======== ======== =======
Adjusted EBITDA 47,120 34,621 +36%
==================== ======== ======== =======
Profit Before
Tax 39,345 31,000 +27%
==================== ======== ======== =======
In 2017 XLMedia delivered record revenues of $137.6 million,
reflecting an increase of 33% compared to the previous year.
Gross profit reached $73.1 million or 53% of revenues,
representing 37% growth compared to previous year (2016: $53.3
million, 51% of revenues).
Operating expenses for 2017 were $32.4 million, an increase of
39% compared to the previous year (2016: $23.2 million). The
increase in costs is primarily attributable to staff and relevant
overhead, mainly in research and development and sales and
marketing as well as an increased amortisation and impairment
expense in general and administration.
Operating expenses included $4.5 million of research and
development expenses, reflecting an increase of 100% compared to
the same period last year (2016: $2.2 million). These expenses are
in addition to investments in technology and internal systems
developed during the period of $3.8 million (2016: $3.8 million).
The Group expects to continue investment in technology as we see
technology a key driver to growth and profit for the coming years.
Operating expenses also reflected a 51% increase in sales and
marketing expenses to $6.3 million (2016: $4.1 million) mainly for
payroll costs. As the Group enters more verticals and geographies,
we expect to increase sales and marketing efforts to drive sales in
new business for the Group.
Adjusted EBITDA(1) reached $47.1 million or 34% of revenues,
reflecting an increase of 36% to the previous year (2016: $34.6
million, 33%).
Net finance expenses for 2017 were $1.4 million compared to net
finance income of $0.9 million in 2016. The Group has dynamic
hedging activity in place to mitigate material exposure to foreign
currencies. In 2016 the finance income recorded was driven by fair
value gains for forward contracts, although not yet matured. In
2017 the forward contracts recorded a net finance expense.
As a result of the high revenues and gross profit, profit before
tax increased by 27% to $39.3 million (2016: $31.0 million). Net
income for the period was $31.9 million, reflecting an increase of
25% (2016: $25.6 million). Net income included non-controlling
interests of $1.5 million. Following the acquisition of the
minority rights in Marmar Media, reported in August 2017, the
minority rights going forward will decrease.
As at 31 December 2017 the Company had $43.3 million in cash and
short term investments compared to $35.2 million as at 31 December
2016. The change in cash reflects an increase of $41.1 million
provided by operating activity, offset by spending $22.9 million on
investments mainly for technology and acquisitions and $13.4
million for financing activities. Financing activities included
$15.5 million of dividend payments to shareholders (2016: $12.4
million), payment of $1.8 million dividends to non-controlling
interests (2016: $1.8 million), offset by a receipt of $5.0 million
long term bank loan.
Current assets as at 31 December 2017 were $67.1 million (31
December 2016: $56.7 million), and non-current assets were $87.4
million (31 December 2016: $70.4 million). The increase in
non-current assets is attributed mainly to investments in domains
and websites as well as the ClicksMob acquisition.
Total equity as at 31 December 2017 reached $116.7 million, or
76% of total assets (2016: 81%). Earlier this year, the Group
announced the successful placing of 16 million new ordinary shares
to raise $43.6 million. Together with the cash on the balance
sheet, the Group is well positioned to continue executing its
strategic plan.
1 Earnings Before interest, Taxes, Depreciation, Amortization
and impairment and adjusted to exclude share based
payments
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
As of 31 December
-------------------
2017 2016
--------- --------
USD in thousands
-------------------
Assets
Current assets:
Cash and cash equivalents 38,416 32,095
Short-term investments 4,861 3,091
Trade receivables 18,950 17,075
Other receivables 4,665 3,463
Financial derivatives 200 1,002
--------- --------
67,092 56,726
--------- --------
Non-current assets:
Long-term investments 681 609
Property and equipment 1,230 1,229
Goodwill 30,052 26,302
Deposit for acquisition of websites - 9,300
Domains and websites 45,762 26,739
Other intangible assets 8,585 5,948
Deferred taxes 862 85
Other assets 244 171
87,416 70,383
--------- --------
154,508 127,109
========= ========
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
As of 31 December
-------------------
2017 2016
--------- --------
USD in thousands
-------------------
Liabilities and equity
Current liabilities:
Trade payables 9,813 9,274
Other liabilities and accounts
payable 10,972 9,721
Income tax payable 8,573 4,475
Financial derivatives 1,425 -
Current maturity of long term
bank loan 2,500 -
--------- --------
33,283 23,470
--------- --------
Non-current liabilities:
Long term bank loan 2,500 -
Income tax payable 1,825 -
Deferred taxes 42 126
Other liabilities 201 228
--------- --------
4,568 354
--------- --------
Equity
Share capital *) *)
Share premium 68,417 66,812
Capital reserve from share-based
transactions 1,227 1,208
Capital reserve from transaction
with non-controlling interests (2,445) (506)
Retained earnings 49,167 34,349
--------- --------
Equity attributable to equity
holders of the Company 116,366 101,863
Non-controlling interests 291 1,422
--------- --------
Total equity 116,657 103,285
--------- --------
154,508 127,109
========= ========
*) Lower than USD 1 thousand.
CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER
COMPREHENSIVE INCOME
Year ended 31
December
---------------------
2017 2016
----------- -------
USD in thousands
(except per
share data)
---------------------
Revenues 137,632 103,605
Cost of revenues 64,487 50,282
----------- --------
Gross profit 73,145 53,323
Research and development expenses 4,474 2,228
Selling and marketing expenses 6,263 4,142
General and administrative expenses 21,639 16,856
----------- --------
32,376 23,226
----------- --------
Operating income 40,769 30,097
Finance expenses (2,113) (403)
Finance income 689 1,306
----------- --------
Finance income (expenses), net (1,424) 903
----------- --------
Profit before taxes on income 39,345 31,000
Taxes on income 7,474 5,416
----------- --------
Net income and other comprehensive
income 31,871 25,584
=========== ========
Attributable to:
Equity holders of the Company 30,323 23,937
Non-controlling interests 1,548 1,647
----------- --------
31,871 25,584
=========== ========
Earnings per share attributable
to equity holders of the Company:
Basic and diluted earnings per
share (in USD) 0.15 0.12
=========== ========
CONSOLIDATED STATEMENTS OF CASH FLOWS
Year ended
31 December
------------------
2017 2016
-------- --------
USD in thousands
------------------
Cash flows from operating activities:
Net income 31,871 25,584
-------- --------
Adjustments to reconcile net income
to net cash provided by operating
activities:
Adjustments to the profit or loss
items:
Depreciation amortisation and impairment 5,932 3,878
Finance expense (income), net 2,813 (906)
Cost of share-based payment 419 646
Taxes on income 7,474 5,416
Exchange differences on balances
of cash and cash equivalents (1,545) 589
-------- --------
15,093 9,623
-------- --------
Changes in asset and liability items:
Increase in trade receivables (1,875) (987)
Increase in other receivables (982) (930)
Increase (decrease) in trade payables 539 (1,872)
Increase in other accounts payable 286 1,032
Increase (decrease) in other long-term
liabilities (27) 73
-------- --------
(2,059) (2,684)
-------- --------
Cash received (paid) during the year
for:
Interest received 17 139
Taxes paid (4,154) (5,710)
Taxes received 305 -
-------- --------
(3,832) (5,571)
-------- --------
Net cash provided by operating activities 41,073 26,952
-------- --------
CONSOLIDATED STATEMENTS OF CASH FLOWS
Year ended 31
December
------------------
2017 2016
-------- --------
USD in thousands
------------------
Cash flows from investing activities:
Purchase of property and equipment (388) (479)
Payment for acquired business (5,100) -
Payment of contingent consideration
in respect of acquired company - (5,500)
Acquisition of domains, websites, technology
and other intangible assets (16,160) (6,742)
Deposit on account of acquisition of
domains and websites - (9,300)
Collection of receivable from sale
of assets 300 300
Short- term and long-term investments,
net (1,595) 4,333
-------- --------
Net cash used in investing activities (22,943) (17,388)
-------- --------
Cash flows from financing activities:
Dividend paid to equity holders of
the Company (15,505) (12,362)
Acquisition of non-controlling interests (2,250) -
Dividend paid to non-controlling interests (1,804) (1,805)
Exercise of options 1,205 1,546
Receipt of long-term loan from banks 5,000 -
-------- --------
Net cash used in financing activities (13,354) (12,621)
-------- --------
Exchange differences on balances of
cash and cash equivalents 1,545 (589)
-------- --------
Increase (decrease) in cash and cash
equivalents 6,321 (3,646)
Cash and cash equivalents at the beginning
of the year 32,095 35,741
-------- --------
Cash and cash equivalents at the end
of the year 38,416 32,095
======== ========
The accompanying notes are an integral part of the consolidated
financial statements.
NOTES TO THE INTERIM CONDENSED CONSOLIDATED FINANCIAL
STATEMENTS
NOTE 1: GENERAL
The Group is an online performance marketing company. The Group
attracts paying users from multiple online and mobile channels and
directs them to online businesses who, in turn, convert such
traffic into paying customers.
Online traffic is attracted by the Group's publications and
advertisements and are then directed, by the Group to its customers
in return for mainly a share of the revenue generated by such user,
a fee generated per user acquired, fixed fees or a hybrid of any of
these models.
For further information regarding online marketing and the
Group's business segments see Note 2.
The Company is incorporated in Jersey, and commenced its
operations in 2012.
On 21 March 2014, the Company completed an Initial Public
Offering ("IPO") on the London Stock Exchange's Alternative
Investment Market (AIM).
In January 2018, the Company issued 16,000,000 Ordinary shares
at a price of 198 pence per Ordinary share. The total gross funds
raised were approximately GBP 31.7 million (USD 43.6 million) and
the related cost amounted to approximately GBP 1.1 million (USD 1.5
million)
NOTE 2: OPERATING SEGMENTS
(a) General:
The operating segments are identified on the basis of
information that is reviewed by the chief operating decision maker
("CODM") to make decisions about resources to be allocated and
assess its performance. Accordingly, for management purposes, the
Group is organised into operating segments based on the products
and services of the business units and has operating segments as
follows:
Publishing - The Group owns over 2,300 informational
websites in 18 languages. These
websites refer potential customers
to online businesses. The sites'
content, written by professional
writers, is designed to attract
online traffic which the Group then
directs to its customers online
businesses.
Media - The Group's Media division acquires
online advertising targeted at potential
online traffic with the objective
of directing it to the Group's users.
The Group buys advertising space
on search engines, websites, mobile
and social networks and places adverts
referring potential users to the
Group's customers' websites or to
its own websites.
Partners - The Group manages marketing partners,
Network whose role is to direct online traffic
to the Group's customers for which
the Group receives revenues. The
Group is responsible for paying
its partners. The Group's partner
programme enables affiliates to
have a single point of contact,
collection and negotiation for the
traffic generated by them, rather
than engaging with multilateral
negotiation, operations and collection
from online operators.
Segment performance (segment profit) is evaluated based on
revenues less direct operating costs.
Items that were not allocated are managed on a group basis.
Partners
Publishing Media Network Total
---------- ------ -------- --------
USD in thousands
----------------------------------------
Year ended 31 December
2017:
Revenues 62,894 66,428 8,310 137,632
---------- ------ -------- --------
Segment profit 50,309 19,982 1,423 71,714
---------- ------ -------- --------
Unallocated corporate
expenses (30,945)
Finance income,
net (1,424)
--------
Profit before taxes
on income 39,345
========
Year ended 31 December
2016:
Revenues 46,057 47,645 9,903 103,605
---------- ------ -------- --------
Segment profit 38,384 13,779 1,160 53,323
---------- ------ -------- --------
Unallocated corporate
expenses (23,226)
Finance income,
net 903
--------
Profit before taxes
on income 31,000
========
NOTE 2: OPERATING SEGMENTS (Cont.)
(c) Geographic information:
Revenues classified by geographical areas based on internet user
location:
Year ended 31
December
------------------
2017 2016
-------- --------
USD in thousands
------------------
Scandinavia 38,250 33,054
Other European countries 41,621 28,295
North America 29,665 21,724
Oceania 3,493 4,951
Asia 10,940 178
Other countries 3,766 2,037
-------- --------
Total revenues from identified
locations 127,735 90,239
Revenues from unidentified
locations 9,897 13,366
-------- --------
Total revenues 137,632 103,605
======== ========
NOTE 3: SUBSEQUENT EVENTS
(a) In January 2018, the Company announced that it has agreed to
acquire a network of leading Finnish gambling informational
websites for a total cash consideration of up to EUR 15
million.
(b) In January 2018, the Company granted 3,000,000 options to
employees (including to the Company's CEO and other key management
personal), exercisable to 3,000,000 ordinary share in an exercise
price of GBP 2.02 per share.
(c) In January 2018, the Company raised from the issuance of
Ordinary shares a net amount of approximately GBP 30.6 million, see
Note 1.
This information is provided by RNS
The company news service from the London Stock Exchange
END
FR LFFFLVFIFLIT
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