Blavod Extreme Spirits PLC
01 March 2006


                           Blavod Extreme Spirits plc
                          ("the Company" or "Blavod")

                  Players Extreme Caramel Vodka Enjoys Success


FRANKLIN, Tenn. - 1st March 2006 - Blavod Extreme Spirits plc (BES.L) today
announced that its Players Extreme Caramel Vodka is featured in Nightclub & Bar
Magazine's March 2006 issue in a feature titled "When Well is Not Enough...
Diligently Upselling Vodkas Commands Super-Premium Profit".

The article discusses the flavored vodka category being "red hot" and
"dominating bar dollars" saying the "explosion of flavored vodkas has opened new
doors with mixing and selling premium and super premium flavors..." and "there
is an entire portfolio of players at the bar now, from Players Extreme itself,
to..."

Jeffrey Hopmayer, Blavod's CEO said, "This article confirms what we've seen with
our flavored vodkas that taste is important to the end consumer.  This is super
coverage for the Company and Players Extreme Caramel Vodka."


About Blavod Extreme Spirits:

Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company based
in London with U.S. offices in Franklin, Tennessee.  Formed by the 2003 merger
of Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spirits
produces and sells its black-colored vodka, aptly called Blavod, throughout the
world.  BES also produces and sells the award-winning, intensely flavored line
of Players Extreme vodkas and rums. In the United States, BES is the exclusive
distributor of an elite wine portfolio of fine Italian wines.  For more
information on the company, please visit: www.blavodextreme.com.


About Nightclub & Bar Magazine:

Nightclub & Bar Magazine is published in the US and for two decades, has been
the industry's leading business publication for the on-premise innovator. Its
readers - 120,000 nightclub and bar owners operators and managers - rely on each
issue as the source for ideas, products and tips to help maximize their revenues
and build long-term success.  Nightclub & Bar also hosts the largest industry
trade show in the Western Hemisphere - "The Show" - offering the perfect forum
for operators and suppliers to meet and conduct business. For more information,
please visit: www.nightclub.com.


Enquiries:

Blavod                     Jeff Hopmayer                001 615 771 9111

Brewin Dolphin             Mark Brady                   011 3241 0129
                           Keith Williams               011 3241 0186

Cardew Group               Tim Robertson                020 7930 0777
                           Catherine Maitland






                      This information is provided by RNS
            The company news service from the London Stock Exchange

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