PepsiCo's Bottler Bids May Spur Negotiations, Coke Moves
21 April 2009 - 2:21AM
Dow Jones News
PepsiCo's (PEP) $6 billion bid for two of its bottlers is poised
to have a far reaching effect across the U.S. beverage industry by
spurring more cost savings for Pepsi, prompting big changes in
distribution and may even push rival Coca-Cola Co. (KO) to weigh a
similar deal.
More immediately, PepsiCo's bid could spark a round of
negotiations with the bottlers it is offering to buy if their
boards decide to push for a higher deal price. PepsiCo said Monday
it is offering $29.50 in cash and stock for each share of Pepsi
Bottling Group (PBG) and is making a separate offer for
PepsiAmericas Inc. (PAS) at $23.27. The stocks of both bottlers
soared Monday, hitting levels that were above the implied
acquisition price. Pepsi Bottling was recently up 21% to $30.48 and
PepsiAmericas recently added 21% to $24.08.
One arbitrage trader said he bought the bottlers' stocks Monday
morning in the hopes that there would be a higher price coming
along, especially since Pepsi's offer was unsolicited.
Shares of Coca-Cola Enterprises Inc. (CCE), Coke's largest
bottler, also rose nearly 8% in early trading and was recently up
2% to $15.18 as investors contemplated the possibility that Coke
might move in Pepsi's direction.
"If Pepsi is successful in dramatically changing its
go-to-market strategy in beverage, giving it a competitive
advantage both in execution and cost saves, Coke may have no choice
but to ultimately buy Coca-Cola Enterprises," said ConsumerEdge
Research analyst Bill Pecoriello.
Coke has recently worked with Coca-Cola Enterprises, to set up a
joint organization to coordinate supply-chain activity. Coke -
which reports earnings Tuesday - declined to comment.
Pepsi said its efforts at consolidation would create annual
pre-tax synergies of more than $200 million through cost reductions
and efficiencies of scale. Analysts said Monday that the estimate
appeared to be conservative and that Pepsi could see more cost
savings than its first estimate.
Pepsi on Monday reported earnings that were better than
expected. In an interview, PepsiCo's Chief Financial Officer
Richard Goodman said the bottler deals would help the company in a
variety of ways by allowing a greater push for brands like Gatorade
through the bottling system. It would also allow Pepsi to work
better with retailers in its offering of snacks and drinks, he
said. Pepsi believes "the offer we made is a very fair offer,"
Goodman said. "We didn't make it at the bottom of the market."
The proposed deals took investors by surprise and Pepsi's shares
were recently down 3.4% to $50.21. Pepsi posted first-quarter net
income of $1.14 billion, or 72 cents a share, compared with $1.15
billion, or 70 cents a share, a year earlier. Revenue slipped 0.8%
to $8.26 billion. Analysts polled by Thomson Reuters expected
earnings of 67 cents on revenue of $8.28 billion.
-By Anjali Cordeiro, Dow Jones Newswires; 201-938-2408;
anjali.cordeiro@dowjones.com