Pulse Provides Update on Chain Store Cabana(TM) Listings
16 January 2013 - 1:00AM
Marketwired
The Pulse Beverage Corporation (OTCQB: PLSB)
("Pulse"), makers of PULSE® brand of
functional beverages and Cabana™ 100% Natural Lemonade, today
announced that it has a nationwide and international distribution
system of over 90 distributors servicing 44 US states, Canada,
Panama, Bermuda and Mexico with 4 international distributors
pending.
Paddy Sheya, National Sales Manager for Pulse, stated, "Our
distribution system reached nationwide 'critical-mass' during the
latter part of 2012. Centralized purchasing for large grocery and
convenience store chains has resulted in the implementation of
shelf-settings and product placements to Q1 of 2013. These factors
allowed us to approach and secure listings for our Cabana™ 100%
Natural Lemonade from US national and regional grocery and
convenience store chains. To date we have secured US listings with
over 7,500 retail chain outlets. We are ramping up production to
deliver Cabana™ to all of these outlets during Q1. We expect to add
an additional 8,000 US listings during the remainder of Q1 based on
discussions we have underway. On a twelve month from
delivery-to-store basis we estimate US Cabana™ case sales in excess
of 2,500,000 and international Cabana™ case sales in excess of
500,000 based on secured and targeted listings to date."
About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage
company that manufactures and distributes Cabana™ 100% Natural
Lemonade and PULSE® brand of functional beverages -- originally
developed by a major healthcare company, in three health platforms:
PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and
PULSE® Men's Health Formula™.
For more information visit: www.pulsebeverage.com or email
info@pulsebeverage.com.
Forward-Looking Statements This news
release contains "forward-looking statements" as that term is
defined in Section 27A of the United States Securities Act of 1933,
as amended and Section 21E of the Securities Exchange Act of 1934,
as amended. Statements in this press release which are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, regulatory incentives, the development of new
business opportunities, and projected costs, revenue, profits and
results operations. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. Such factors include, among others, the inherent
uncertainties associated with new projects and development stage
companies. These forward-looking statements are made as of the date
of this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that any beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
report on Form 10-K for the most recent fiscal year, our quarterly
reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission.
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Shareholder Relations: Martin E. Janis & Company,
Inc. 877-302-6404 investors@pulsebeverage.com
www.pulsebeverage.com Investor and Broker Relations: Acorn
Management Partners LLC Lance A. Beckham 678-368-4012
lbeckham@acornmanagementpartners.com Media and Research
Analysts: Bev Jedynak 312-943-1123 bjedynak@janispr.com