Barfresh Partners With Largest Sizzler Franchisee in the U.S.
27 June 2014 - 10:30PM
Marketwired
Barfresh Partners With Largest Sizzler Franchisee in the U.S.
Exclusive Agreement Rolls Out Barfresh's Complete Line of
Ready-to-Blend Smoothies, Shakes and Frappes to 23 Locations
Throughout California
DENVER, CO--(Marketwired - Jun 27, 2014) - Barfresh Food Group,
Inc. (Barfresh) (OTCQB: BRFH), a developer and manufacturer of
frozen, ready-to-blend beverages for quick service and casual
restaurants, has signed an exclusive agreement with BMW Management,
the largest Sizzler franchisee in the U.S., to offer Barfresh's
complete line of Smoo® ready-to-blend smoothies, shakes and
frappes.
The rollout to all 23 of the franchisee's Sizzler restaurants
throughout California follows a successful six-month pilot program
at two locations.
"Our new, exclusive partnership with this highly successful
Sizzler franchisee demonstrates the tremendous value proposition
our Smoo product line offers the quick service and casual
restaurant marketplace," said Riccardo Delle Coste, President and
CEO of Barfresh. "It's been a pleasure working with the BMW
Management team as they flawlessly rolled out our frozen beverage
platform throughout their Sizzler restaurants."
The proprietary Smoo system uses controlled, pre-packaged
portions to deliver delicious, freshly made frozen beverages that
are quick, cost efficient and generate no waste. Unlike traditional
methods, the all-in-one Smoo packs include everything needed to
produce a flavorful, freshly made smoothie, shake or frappe -- even
the ice. This results in a consistent customer experience every
time, and allows for simple, low-cost inventory management.
"In a fiercely competitive market, being able to offer an
all-natural product like Smoo to our increasingly health-conscious
patrons provides a great value-add," said Gary Myers, president and
CEO of BMW Management. "The minimal capital and counter space
requirements, along with very attractive price points, separates
Smoo from other frozen beverage alternatives."
"As a restaurant owner for more than 30 years," continued Myers,
"we've found our success has always come from maintaining a
customer-first culture based on integrity, service, and a warm and
caring atmosphere. Barfresh's products and people support this
philosophy."
As Barfresh works to execute and deliver on business they have
been developing, such as major quick service restaurants and
additional distribution partners in the U.S. and abroad, the
company has doubled its annual production capacity to 14 million
units. Additionally, they have retained additional sales personnel,
specifically in the California territory, to support the company's
growth in the frozen beverage marketplace.
"Given the anticipated demand for our products," continued Delle
Coste, "we've already doubled our annual production capacity to 14
million units and are in active discussions with numerous contract
manufacturers to significantly further ramp up our capacity. We
have been making significant progress with our customer pipeline
and expect to have more announcements in the near future."
About Barfresh Food Group Barfresh Food Group, Inc. (OTCQB:
BRFH) is a developer, manufacturer and distributer of
ready-to-blend beverages, including smoothies, shakes and frappes,
primarily for restaurant chains in the quick serve restaurant and
casual dining sectors. The company's proprietary, U.S.
patent-pending system uses portion-controlled pre-packaged beverage
ingredients that deliver freshly made smoothies that are quick,
cost efficient and without waste. For more information, please
visit www.barfresh.com/us.
Forward Looking Statements Except for historical information
herein, matters set forth in this press release are forward-looking
within the meaning of the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995, including statements
about the Company's commercial progress and future financial
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use of words such as "grow", "expand", "anticipate", "intend",
"estimate", "believe", "expect", "plan", "should", "hypothetical",
"potential", "forecast" and "project", among others. All
statements, other than statements of historical fact, included in
the press release that address activities, events or developments
that the Company believes or anticipates will or may occur in the
future are forward-looking statements. These statements are based
on certain assumptions made based on experience, expected future
developments and other factors the Company believes are appropriate
under the circumstances. Such statements are subject to a number of
assumptions, risks and uncertainties, many of which are beyond the
control of the Company and may not materialize. Investors are
cautioned that any such statements are not guarantees of future
performance. The contents of this release should be considered in
conjunction with the warnings, risk factors and cautionary
statements contained in the Company's recent filings with the
Securities Exchange Commission, including its Annual Report on Form
10K and Quarterly Reports on Form 10Q. Furthermore, the Company
does not intend, and is not obligated, to update publicly any
forward-looking statements, except as required by law.
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