SHANGHAI, July 31, 2015 /PRNewswire/ --
Affle, a leading mobile platform company, today announced the
launch of its 'Mobile Audience as a Service' (MAAS) platform in
Greater China. Affle had
officially launched its MAAS platform in March 2015 at the Mobile World Congress,
Barcelona and had made it
available to all its customers in South
East Asia and India. With
this launch in China, Affle now
looks to tap the fastest growing and second largest mobile
advertising market in the world.
(Photo:
http://photos.prnewswire.com/prnh/20150730/757238)
Commenting on this launch, Anuj Khanna
Sohum, Founder, CEO and Chairman, Affle, said,
"Over the last 9 years, Affle has built a solid business and market
leadership for itself in India,
Indonesia and other South East
Asian markets. After successfully deploying our MAAS platform for
several top global customers, we are very happy to make it
available for Chinese commerce companies, marketers, app & game
developers, who are increasingly looking to deploy an integrated
platform like ours. With a $14BN
mobile advertising market, China
is definitely the most exciting market for us to be in and we are
actively supporting this market expansion by having a dedicated
local team to run this business from Beijing."
Anuj Kumar, Co-founder &
Managing Director, Affle, added "We started our sales
efforts in China a few months ago
and it has already become one of the top contributing market for
us. Now, with our local team and business operations here, we
intend to accelerate our growth plans and become the platform of
choice for Chinese companies looking to pursue global expansion.
With growing global and local competition in the field of
programmatic advertising, attribution analytics and Data Management
Platforms (DMP's), we see an increasing need for a unified platform
like ours which sits on top of existing ad/affiliate networks, ad
exchanges, publishers and SSP's to deliver greater ROI and
transactions. We are very excited to be exhibiting and launching
our China operations at China Joy,
the largest trade event for the gaming industry and look to
strengthen our partnerships with the top gaming studios and app
companies present here."
As per reports published by eMarketer, China's mobile ad market is estimated to be
14BN$ in 2015 and expected to grow to 40BN$ by 2018. With this
launch, Affle has expanded its global operations to now include 10
offices with a very strong Asia
focus for its business - India,
Indonesia & China. Commerce companies, game developers and
brands in China could now look to
leverage Affle's MAAS platform which optimises marketing spends and
yields with real time optimisations basis sales, activations, usage
and transaction data, to deliver greater ROI through more targeted
programmatic & managed audience procurement.
About Affle:
Affle is a Singapore
headquartered 'Mobile Audience as a Service (MAAS)' Platform
Company. Affle delivers end to end mobile commerce & marketing
solutions with greater ROI and transparency for marketers, commerce
marketplaces, app developers and publishers through unique intent
insights derived from behavioural signals, attribution and
transaction data. Having started in 2006, Affle has been a pioneer
in the field of mobile technology and has built significant scale
and intelligence backed by its robust profile data and insights
about millions of users.
Affle's investors include D2C Japan (An NTT DoCoMo subsidiary), Microsoft
Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL)
& Centurion Private Equity.
For more information visit http://www.affle.com and
http://maas.affle.com/homepage-chinese/
For more information please contact:
Ayush Agarwal
+91-8586957525
pr@affle.com