Media Monitoring Services, Social Media Marketing Services, & Opinion Polling Services – Procurement Research Reports Now A...
25 November 2017 - 7:15AM
Business Wire
SpendEdge, a global procurement intelligence advisory
firm, has launched three procurement research reports on the
marketing category. To help clients understand the current
supply landscape of the marketing sector, analysts have covered
reports such as ‘Media Monitoring Services Procurement Research
Report’, ‘Social Media Marketing Services Procurement
Research Report’, and ‘Opinion Polling Services Procurement
Research Report’.
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the full release here:
http://www.businesswire.com/news/home/20171124005158/en/
Media Monitoring Services, Social Media
Marketing Services, and Opinion Polling Services – Procurement
Research Reports (Graphic: Business Wire)
Global Media Monitoring Services Category – Procurement
Market Intelligence Report:
The growth of the media monitoring services market can be
attributed to the growing need for consumer analytics. This helps
them in identifying the behavioral patterns of the target audience,
which helps the organization take a strategic decision as per the
buyers' needs.
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sample report
Media Monitoring Services – Procurement Challenges:
- The high degree of customization in
media monitoring services.
- Identifying suppliers that are
proficient and possess the technological expertise.
To overcome these procurement challenges, the buyers in the
media monitoring services market should procure from vendors that
have a high number of customizable media monitoring solutions to
suit the buyer's requirements. They must initiate RFPs from all
potential service providers that can meet overall needs.
This report is available at a discount for a limited time only:
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Global Social Media Marketing Services Category - Procurement
Market Intelligence Report:
The growth of the social media marketing services market can be
attributed to the increasing use of social media among people and
the improvements in the internet infrastructure across geographies,
which will further help activities related to social connectivity
such as online communications through social media.
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sample report
Social Media Marketing Services – Procurement
Challenges:
- Difficulty in executing a data-driven
content strategy.
- Difficulties in adopting new
technologies.
To overcome the mentioned procurement challenges, the buyers in
this market should identify and engage with suppliers that offer a
high level of pricing transparency. The buyers prefer to engage
with suppliers that can help them evaluate selective versus
complete outsourcing of social media marketing.
This report is available at a discount for a limited time only:
View the report snapshot before purchasing
Global Opinion Polling Services Category - Procurement Market
Intelligence Report:
The growth of the opinion polling services market can be
attributed to the increased growth in the popularity of online
polls. This is because it enables easy collection of data and the
availability of Big Data tools for data mining. Moreover, the rapid
growth of social media has resulted in high rate of information
sharing, which is influencing purchase decisions both online and
offline.
Looking for more insights from this report? Request a free
sample report
Opinion Polling Services – Procurement Challenges:
- The shortage of standardized process
tools to validate results.
- Difficulties in identifying the
suppliers that possess efficient survey design capabilities.
To overcome these procurement challenges, the buyers in the
opinion polling services market should identify and engage with
service providers that use indicators to track nonresponse of
respondents as it helps in measuring potential biases in the
survey. Use of indicators also helps to regulate coverage and
nonresponse.
This report is available at a discount for a limited time only:
View the report snapshot before purchasing
To view our complete portfolio of marketing procurement
research reports, visit:
https://www.spendedge.com/store/industries/marketing
About SpendEdge
SpendEdge shares your passion for driving sourcing and
procurement excellence. We are a preferred procurement intelligence
partner for Fortune 500 firms and other leading companies across
numerous industries. Our strength lies in delivering robust,
real-time procurement market intelligence that helps sourcing and
procurement professionals make informed decisions. These innovative
procurement solutions help enterprises transform structural
capabilities, improve execution efficiency, and fast-track time to
savings.
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