UNIVERSAL CITY, Calif.,
Oct. 10, 2019 /PRNewswire-PRWeb/
-- holoride, the company advancing the future of in-vehicle
entertainment, today announced it is partnering with Ford Motor
Company and Universal Pictures to create a complimentary in-car
virtual reality experience that will be offered to guests for a
limited time beginning October 14
through select dates until November
9. Powered by technology from holoride, and set inside new
2020 Ford Explorer vehicles, with advanced connectivity specific
for this experience, riders are transported to the mysterious world
of the Bride of Frankenstein through newly inspired content created
by Universal Monsters in collaboration with immersive specialist,
REWIND. This marks holoride's first offering to the general public
following their successful debut at CES this past January.
"We are partnering with Ford and Universal to bring holoride's
immersive, elastic content to the general public," said
Nils Wollny, CEO and co-founder of
holoride. "Riders will be able to experience first-hand what the
future of in-vehicle entertainment looks like through the lens of
the compelling story of the Bride of Frankenstein."
Riders will step inside a 2020 Ford Explorer from the designated
pickup location at Universal CityWalk during hours of operation.
Once inside the vehicles, riders buckle their safety belts, put on
their VR headset and are joined by a re-imagined, virtual Bride of
Frankenstein on a journey to deliver an important message to
Frankenstein. Along the way, riders will encounter virtual monsters
and obstacles in a fully immersive, virtual reality experience
complete with sound effects and visuals that adapt to movement of
the car.
holoride uses navigational data like travel route and time along
with driving data from the Ford Explorer, such as steering,
accelerating and stopping to adapt the experience to match the
movement of the vehicle. The result is in an in-vehicle
entertainment experience unlike any other.
"The connected vehicle technology from Ford can help completely
revolutionize what the in-car experience can be, moving us toward
never-before-imagined productivity and entertainment in the
vehicle," said Brett Wheatley, vice
president of Mobility Marketing and Growth at Ford. "This
collaboration allows us to showcase the promise of the connected
vehicle and get essential customer feedback on what they want and
don't want in terms of immersive in-car entertainment
experiences."
Greg Reed, Vice President,
Universal Pictures Technology Partnerships added: "This partnership
with holoride and Ford highlights NBCUniversal's ongoing commitment
to collaborating with the most innovative technology companies and
consumer brands to create unique and forward-thinking immersive
experiences for our audiences. Building on Universal Pictures' vast
experience in developing award-winning AR and VR content over the
last few years, we are excited and inspired as 'everyday travel'
begins to emerge as a new content platform."
To participate in this complimentary experience, guests can
visit holoride.com/bride to schedule Universal Monsters Presents
Bride of Frankenstein holoride, or visit the designated pickup
location at Universal CityWalk. The ride's hours of operation are
Monday through Wednesday during Oct.
14-16, Oct. 21-23, and
Oct. 28-30, and Monday through
Saturday the week of Nov 4-Nov 9. All
rides will take place between 12 p.m. and 8
p.m. PST.
About holoride
German startup holoride creates an entirely new media category
("elastic content") for passengers by connecting Extended Reality
(XR) content with data points from the vehicle in real time. These
data points include physical feedback, like acceleration and
steering, traffic data, as well as travel route and time. holoride
technology provides a new type of immersion into any kind of VR
content, creating a breathtaking, immersive experience, and
significantly reducing motion sickness. The tech startup was
founded end of 2018 in Munich,
Germany by Nils Wollny,
Marcus Kuehne, Daniel Profendiner,
and Audi Electronics Venture GmbH, who holds a minority interest in
the startup. It was hailed "Best of CES" (Las Vegas, January
2019), and is part of the global innovation platform
"STARTUP AUTOBAHN powered by Plug and Play." For more information
about holoride please visit http://www.holoride.com.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs,
manufactures, markets and services a full line of Ford cars,
trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial
services through Ford Motor Credit Company and is pursuing
leadership positions in electrification, autonomous vehicles and
mobility solutions. Ford employs approximately 194,000 people
worldwide. For more information regarding Ford, its products and
Ford Motor Credit Company, please visit
http://www.corporate.ford.com.
About Universal Pictures
Universal Pictures is a division of Universal Studios
(http://www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world's leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation
About REWIND
REWIND uses new technologies to deliver immersive solutions for the
world's largest companies, agencies, and brands. The team is formed
of creative technologists, engineers, product designers, directors,
and entrepreneurs - a collective of skilled immersive tech builders
with a passion for innovation and problem-solving. REWIND has been
solely VR/AR/MR focused for the last six years. In this time, the
company has won multiple awards and has been nominated for an Emmy.
For more information about REWIND please
visit https://rewind.co.
Media Contacts
holoride
Catharina Wollny, Head of Marketing
& Communications
catharina@holoride.com
Ford Motor Company
Fazel Adabi, New Business,
Technology & Strategy Communications
fadabi@ford.com
Universal Pictures
Lauren Purnell & Jenny Tartikoff, Global Communications
Lauren.Purnell@nbcuni.com
Jenny.tartikoff@nbcuni.com
SOURCE holoride