Both Jewelry Collaborations Will Be Showcased
at the Super Bowl Experience in Phoenix, and Given Away to Players and a Lucky
Fan Onsite
PHOENIX, Feb. 11,
2023 /PRNewswire/ -- The GLD Shop, the
Miami-based, international
lifestyle jewelry brand popularized by collaborations with the
world's top athletes and musical artists as well as licensing
partnerships with the NBA, NFL, Marvel and others, today announced
partnerships with Subway® and Bud Light®, the official beer of the
NFL, to create custom products for Super Bowl LVII.
"Working with athletes has been a crucial part of building
our GLD Gang from the ground up, and collaborating with such
massive brands for the biggest sporting event of the year feels
surreal. Our vision has always been to inspire others to innovate,
work hard, and change the game, and working with Bud Light and
Subway to create these truly customized, iced-out pieces has been a
next level experience," said Christian
Johnston, Founder and Chief Creative Officer of The GLD
Shop.
Designed by Johnston, the Super Bowl LVII Subway Ring is made
with 10k gold and hand-set with more
than 600 natural diamonds and gemstones, totaling more than 16
carats. Available for viewing at this year's Super Bowl Experience,
the ring will first be worn by some of the biggest names in
football before being given away to the top Subway fan and winner
of the Subway Series Super Bowl LVII Showdown. Notable ring wearers
will include:
- J.J. Watt, three-time NFL Defensive Player of the Year
and former MVP
- Tua Tagovailoa, Miami
Dolphins quarterback and top-rated passer
- Stephen A. Smith, New
York Times Best Selling Author and ESPN's "First Take" host
In contrast, the collaboration with Bud Light produced 15
iced-out dub pendants and chains to be gifted to Super Bowl LVII
players. The 3D, life-size Bud Light can pendant and iced chain,
clocking in at over 500 grams with 4000 hand-set stones totaling
over 200 carats, will be worn by the first-ever brothers to play on
opposing teams in a Super Bowl, Jason
Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs, and
their teammates.
GLD, which was founded in 2015 with the vision of inspiring
others to work hard, play hard and give back, currently has
official licensing partnerships with the NFL, in addition to the
NBA, MLB, NCAA and Marvel. Fans of the Eagles, Chiefs, and any
other NFL team can purchase official team and Players Association
pendants online at www.thegldshop.com.
To celebrate the partnerships with Bud Light and Subway, GLD is
also running a giveaway to win two tickets to 2024's Super Bowl
LVIII in Las Vegas. To learn more
about how to win, visit
https://www.thegldshop.com/pages/nfl-super-bowl-giveaway and
follow The GLD Shop on Facebook (@thegldshop), TikTok (@shopGLD),
Instagram (@shopGLD), YouTube (@thegldshop), and Twitter
(@shopGLD).
About The GLD Shop
The GLD Shop is
a Miami-based, international
lifestyle jewelry brand specializing in both classic and customized
chains, pendants, watches and other accessories for men and women.
Since 2015, GLD has been worn by A-List celebrities
including ASAP Rocky, Cardi B, Rihanna
and Snoop Dogg as well as the world's top
athletes such as Carmelo Anthony, Kevin Durant
and Paul Pogba. GLD is also an
official licensing partner of the NBA, NFL,
MLB, NCAA and Marvel. To join the
#GLDGang or learn more, visit
www.thegldshop.com and follow GLD on
Facebook (@thegldshop), TikTok
(@shopGLD), Instagram (@shopGLD), YouTube
(@thegldshop), and Twitter
(@shopGLD).
About Bud Light
The Bud Light brand name
represents a family of products including Bud Light, Bud Light
Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light
Chelada, Bud Light Platinum and Bud Light Platinum Seltzer.
At the forefront of innovation, Bud Light continues to expand its
product portfolio, offering a wide range of products brewed to meet
the ever-changing preferences of consumers everywhere. Since 1982,
Bud Light has delivered the best-selling premium light lager in
America that is consistently brewed with a fresh, clean finish. For
more information about Bud Light and our full family of products,
visit www.BudLight.com.
About Subway® Restaurants
As one of the world's
largest quick service restaurant brands, Subway serves freshly
made-to-order sandwiches, wraps, salads and bowls to millions of
guests, across more than 100 countries in more than 37,000
restaurants every day. Subway restaurants are owned and operated by
Subway® franchisees – a network that includes more than 20,000
dedicated entrepreneurs and small business owners – who are
committed to delivering the best guest experience possible in their
local communities.
Media Contact:
Power Digital Marketing
victoria.soto@powerdigital.com
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SOURCE The GLD Shop
