Levity Live, Owner of The Improv and Its National Network of Premium Comedy Venues, Makes Investment in Freestyle+ Parent Company, Mindless Inc.
25 June 2024 - 12:12AM
Business Wire
Legendary comedy brand looks to put more improv in The Improv
through training and digital experiences
Freestyle+ announced today that parent company Mindless Inc.
added Levity Live, premiere entertainment company and champion of
comedy, to its investment group. The sizable investment reflects
the overlapping visions of the two companies and their aim to put
humor directly into the hands of their audiences.
“We’re thrilled to have Levity Live join our investor group.
They’re not only experts in how to reach audiences in both live and
digital channels, but they also care deeply about the craft of
comedy and the impact it has on people’s everyday lives,” said
Mindless Inc. CEO Sammy Wegent. “As someone who’s performed and
taught at The Improv in a past life and is a lifelong fan and
student of comedy, I’m just hoping this whole thing isn’t an
elaborate joke.”
“We’re excited to support freestyle+’ compelling vision to
democratize the power of improv and humor in life, and look forward
to the myriad of collaboration possibilities ahead between our two
organizations,” said Alireza Ghaemian, President, at Levity
Live.
“With Levity Live, we’ve added a world-class entertainment
player to our tech & media investors. They join AARP, Broadway
producers Jenny & Jon Steingart and Jill Furman, Mirror founder
Brynn Putnam, the San Francisco-based Mini Fund, and others who
make up our growing partner ecosystem and advisory board,” said
Steve Johnston, investor & board member at Mindless Inc. and
former president & managing partner of The Second City.
Since its inception in 1963, Levity Live has grown to the point
where it now owns and operates The Improv brand across 22 clubs,
manages comedy A-listers, and annually produces over 150 hours of
original specials and series across multiple networks and
platforms.
Mindless Inc. looks forward to tapping into the knowledge and
experience of Levity Live to expand the footprint of the freestyle+
brand while also exploring opportunities to develop shows,
professional upskilling programs and digital products that appeal
to their audiences. Levity Live’s investment is the latest in a
series of significant investor commitments to Mindless Inc.,
furthering its growth via distribution networks at the intersection
of personal development and play.
ABOUT LEVITY LIVE
With international reach and unparalleled expertise, Levity Live
is a fully integrated entertainment company that serves audiences,
artists, and brands through its live exhibition, television
production, artist management, branded entertainment, corporate
training, and digital marketing platforms. They are known for
identifying, developing, financing and producing original comedy,
lifestyle, food and documentary programming with over 150 hours of
primetime programming produced annually across major distribution
platforms.
ABOUT MINDLESS INC.
Mindless Inc., parent company of freestyle+, was founded by
award-winning performers and creatives, and is a content and game
developer, helping enterprise organizations create highly
connected, engaged, and productive workforces while enabling
individuals to improve their mental fitness through meaningful
play. The company is currently in its second round of funding.
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Jamie Wright VP of Content, freestyle+
press@freestyleplus.com