Responsible Flushing Alliance Solves Toilet Crimes at VidCon Anaheim 2024
27 June 2024 - 11:02PM
Business Wire
The non-profit organization dedicated to
national consumer education takes a creative approach to capture
citizens’ attention
Teeing up the annual observance of Flush Smart Month starting
July 1, the Responsible Flushing Alliance (RFA) is spreading the
word on the importance of smart flushing habits in a novel way at
VidCon Anaheim 2024. From June 26-29, thousands of content creators
flock to the city’s convention center for four days of creativity
and content creation. RFA has joined the mix to catch creators’
attention and raise awareness with a new activation as part of its
#FlushSmart campaign aimed at resonating with attendees and their
viewers.
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Detective Drains and his surprising
partner, a real-life singing and talking toilet named Mel
(pictured), are on the case, solving "Crimes of Flushing" at VidCon
2024 in Anaheim, Calif. The Responsible Flushing Alliance (RFA)
created a first-of-its-kind interactive, film-noir-inspired
experience to spotlight the “Dire Consequences of a Bad Flush”
ahead of Flush Smart Month. (Photo: Business Wire)
RFA kicked off its interactive activation yesterday, inviting
VidCon attendees to participate in solving the crimes of flushing.
The booth presents a film-noir inspired bathroom crime scene, where
Detective Vincent Drains and his very surprising partner — a
singing and talking toilet named Mel — kick off the investigation
to uncover the city’s elusive underboss known as the Clog Monster.
This sinister figure has been manipulating misguided citizens to
flush dangerous items, threatening to overflow the city’s plumbing
system and overrun the city with floods and filth. By finding
hidden clues and messages, participants will help solve this costly
crime.
“Creators and fans at VidCon are surprised to see a detective
and singing toilet solving crimes of flushing,” said Lara Wyss,
President of the Responsible Flushing Alliance. “RFA is always
looking for creative ways to ensure people look for the ‘Do Not
Flush’ symbol on wipes packaging and we are using this immersive
experience and social media engagements to inspire attendees.”
With its captivating, out-of-the-box PSA at VidCon, RFA is
showcasing its creative approach to spreading an important message
to a key audience: members of Generation Alpha and Z. These
media-savvy consumers of video content are the future of our
country, and they deserve to have awareness and agency now in how
their infrastructure will serve them tomorrow. Responsible flushing
habits are vital in preserving wastewater infrastructure and
supporting healthy communities well into the future.
On average, it costs about $300 to $450 to fix home plumbing
clogs. If the repair requires a whole house re-pipe, the average
costs can range from $4,000 to $15,000. For municipalities and
wastewater treatment facilities, the costs to fix sewage issues
caused by careless flushers in the community are much greater and
add up fast. Estimates show that local public agencies throughout
the U.S. (and the ratepayers they represent) spend more than $440
million each year to respond to sewer overflows and repair
equipment damage caused by improper flushing of non-flushable wet
wipes.
If you’re interested in learning more about the #FlushSmart
campaign or the Responsible Flushing Alliance, visit
www.flushsmart.org/toilet-crimes.
About Responsible Flushing Alliance
The Responsible Flushing Alliance (RFA) is a 501(c)(6)
non-profit organization dedicated to consumer education focused on
what not to flush. RFA’s goal is to change consumer behavior to
help reduce damage to our nation’s sewage systems caused by objects
and materials not designed to be flushed. For more information,
visit https://www.flushsmart.org or on Facebook, TikTok, Instagram,
and X.
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Lara Wyss, RFA lara@flushsmart.org 206-486-4570