Vinitaly International Academy (VIA) announces the 30th edition
of its prestigious Italian Wine Ambassador Certification Course,
taking place for the first time ever in Almaty, Kazakhstan, from 18-20 November 2024.
VERONA, Italy, July 3, 2024
/PRNewswire-PRWeb/ -- For its landmark 30th edition, Vinitaly
International Academy (VIA) makes its historical debut in
Kazakhstan, hosting its renowned
three-day Italian wine-course in Almaty, the country's largest metropolis. This
expansion provides Italian wine professionals across Eurasia with
unparalleled access to the expertise and opportunities offered by
the prestigious VIA course. Candidates will gather in Almaty to participate in two days of tastings
and a series of in-depth seminars, focusing on Italy's most important wine producing regions,
as they prepare for the grueling exam on day three to become
certified Italian Wine Ambassadors.
If you want to dive into the world of
Italian wine, gain the deepest knowledge and make friends around
the world - VIA Kazakhstan is the right choice!
Why Kazakhstan?
Almaty is one of the most
important wine hubs of Central
Asia and the most densely populated city of Kazakhstan, which is rapidly becoming a key
center in this rapidly emerging market for Italian wine. Thirty
percent of the wine imported to Kazakhstan comes from Italy with a value of €15m in 2023. Italian
wines are favored alongside Italian cuisine which is popular in the
region but also pair well with the local food of the region.
Darya Nagornyak IWA from Kazakhstan said: "If you want to dive into the
world of Italian wine, gain the deepest knowledge and make friends
around the world - VIA Kasakhstan is the right choice!".
What is Vinitaly International Academy
The Vinitaly International Academy certification course, organised
by Veronafiere and Vinitaly, is
recognised as the gold standard of Italian wine education. All
elements of the course are carefully curated by VIA Faculty Sarah
Heller MW assisted and advised by Chief Scientist Professor
Attilio Scienza. The ethos behind
the course is a sound scientific focus on the native grapes of
Italy and on the characteristics
of the 20 regions' biodiversity, history, culture, and business.
The VIA Community, now encompassing 48 countries worldwide, proudly
includes over 1,300 participants who have taken the course, with
393 successfully passing the exam to become certified Italian Wine
Ambassadors. Among these distinguished ambassadors, 16 hold the
esteemed title of certified Italian Wine Experts
Students who take the VIA course come from every aspect of the
wine sector, including educators, journalists, importers,
hospitality, retailers, and beyond. Faculty member Sarah Heller MW
reflected on the impact of VIA, "We invite students to join a
profound and up to the minute conversation about Italian wines and
what makes them so unique in the world, giving them new tools to
communicate these wines and the solid foundation to become true
Ambassadors, promoting Italian wines around the world."
Candidates also benefit from participation throughout the year
at events such as Gita Scolastica (academic field trips across
Italy), 5StarWines – the Book,
OperaWine and wine2wine Business Forum, giving them the opportunity
to continually increase their knowledge and expand their
connections across the wine sector.
Applications for the Italian Wine Ambassador Certification in
Almaty are now open at the
following link:
https://www.vinitaly.com/en/academy/vinitaly-international-academy/courses/via-almaty-2024/.
For more information, please contact via@ext.veronafiere.it.
About: Vinitaly International Academy (VIA) aims to be the gold
standard of Italian wine education. It offers a complete
educational path with standardized courses that will teach
professionals and educators to master the diversity of Italian wine
in a rigorous, organized manner. VIA's main objective is to foster
a global network of highly qualified professionals such as Italian
Wine Ambassadors and Italian Wine Experts: in turn, they will
support and promote Italian wine throughout the world. VIA was
founded by Stevie Kim, Managing
Partner of Vinitaly. The new VIA ecosystem avails of the guidance
of Italian trade associations Federdoc, Federvini, Vignaioli
Indipendenti FIVI, and Unione Italiana Vini as members of the
Institutional Advisory Board. Italian vine genetics scholar, Prof.
Attilio Scienza, oversees VIA's
scientific and educational direction as the Chief Scientist. VIA
Faculty Sarah Heller MW teaches the flagship Italian Wine
Ambassador course. To date, there are 393 Certified Italian Wine
Ambassadors of which 16 are also Italian Wine Experts.
Media Contact
Vinitaly International Academy Media Team, Veronafiere,
0458101447, media.w2d@ext.veronafiere.it,
https://www.vinitaly.com/en/academy/vinitaly-international-academy/
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SOURCE Vinitaly International Academy