Banuba's Virtual Try-On Technology Boosts Boca Rosa's Pre-Launch Event Sales to Over $900,000
10 July 2024 - 9:00PM
Business Wire
Banuba, a leading provider of augmented reality solutions,
played a pivotal role in the success of Boca Rosa's highly
anticipated pre-launch. The event, held over 4 hours, saw Boca Rosa
sell an impressive 64,413 items, totaling more than $900,000 in
sales.
Banuba's cutting-edge virtual try-on functionality (VTO)
revolutionized the beauty shopping experience for over 1.1 million
attendees at the event. By leveraging this technology, customers
were able to virtually test Boca Rosa's cosmetics, allowing them to
visualize how the products would look on them before making a
purchase.
The integration was facilitated by metaKosmos, Brazilian
technology company and a partner of Banuba. They helped Banuba and
Boca Rosa get in touch, demonstrated the advantages of VTO and
provided technical support.
The virtual try-on feature proved to be a game-changer, with a
staggering 1.73 million try-on sessions conducted during the event.
This innovative technology not only enhanced customer engagement
but also significantly increased conversion rates, driving sales
and solidifying Boca Rosa's position as a trailblazer in the beauty
industry.
"We are thrilled to have partnered with Boca Rosa to deliver a
truly immersive and interactive shopping experience for their
customers," said Anton Liskevich, CPO/Co-Founder at Banuba. "By
integrating our virtual try-on technology, we were able to provide
a personalized and engaging platform that empowered consumers to
make informed purchasing decisions."
The success of the pre-launch event underscores the growing
demand for innovative solutions that bridge the gap between online
and offline shopping experiences. Banuba's collaboration with Boca
Rosa exemplifies the power of augmented reality in transforming the
beauty industry and shaping the future of retail.
About Banuba:
Banuba is an augmented reality company with over 8 years on the
market, pioneering face tracking, virtual try-on, and virtual
background technologies. Banuba provides software development kits
(SDKs) for augmented reality and video editing, as well as
ready-to-integrate solutions for virtual try-on on face, hair and
hand.
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