DUBLIN, July 11,
2024 /PRNewswire/ -- STORYFUL NEWS is pleased to
announce its participation at SIP Connect 2024 Miami,
where Commercial Director for Latin
America, Yamila Scala, will
present: "How Social Video is changing your newsroom and your
revenue". This presentation will focus on the transformative
power of social video in modern newsrooms and its implications for
revenue generation.
Presentation Details:
- Title: How Social Video is changing your
newsroom and your revenue
- Presenter: Yamila Scala,
Director for Latin America at
Storyful News
- Date & Time: Wednesday 17 July, 4:40-5:00
p.m
- Location: Doral Hotel, 2505 NW 87th Ave,
Miami, Fl. 33172
Overview: In an era where digital content consumption is
at an all-time high, social video has emerged as a crucial tool for
newsrooms globally. This presentation will explore:
- Growth of social video: the global user-generated
content platform market size was valued at USD 4.4 billion in 2022 and is projected to
expand at a compound annual growth rate (CAGR) of 29.4% from 2023
to 2030
- Advertising and marketing: 87% of businesses are using
UGC in some form to share more authentic content with their target
audience
- Impact on Newsroom Operations: How the integration
of social video reshapes editorial workflows, enhances
storytelling, and fosters real-time engagement.
- Revenue Streams: How social video is both a medium
for news dissemination and a revenue driver through advertising,
partnerships, and sponsored content.
- Future Trends: Emerging trends in social video.
Speaker Bio: Having previously worked as a TV
producer and reporter at Argentina's leading broadcaster TN - Artear,
Scala most recently led commercial operations in the region for
global news agency Reuters. Yamila has a degree in Economics (UBA)
and she is a journalist (TEA), she has a Master's in Content
Management (Universidad Austral), and an MBA from the IAE
(Instituto Argentino de la Empresa). She is the author of the paper
"Artificial Intelligence in Media" which covers the development of
skills in the journalistic profession and provides a roadmap to
automation for newsrooms.
About Storyful Newswire: Newswire by Storyful is the
world's first and only dedicated social media newswire, designed to
help clients break stories and utilize user-generated news footage
and viral video in their reporting. Storyful's award-winning
journalists discover, verify and license the UGC footage that helps
shape the breaking news agenda.
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SOURCE Storyful