Cultural Intelligence Leader Collage Unveils Latest Innovations: Brand Love Dashboard, Competitive Comparisons, Sports Intel & More
15 July 2024 - 11:00PM
Collage, the leading provider of cultural intelligence, today
announced several new innovations, deepening the company’s
unmatched cultural insights about today’s diverse consumers to
enable brands to drive revenue growth.
Collage’s brand redesign and website relaunch (collagegroup.com)
both signify the company’s transformation into the cultural
intelligence engine that fuses consumer, brand, and industry
insights to empower brands to attract the fastest growing
incremental segments. Collage goes beyond typical segmentation,
brand tracking, and insights tools to unveil the why behind the
data and the how to activate ad campaigns, retail growth, brand
experiences, and new products. The Q2 releases offer deeper, more
meaningful cultural data and enhanced capabilities, accelerating
the time to business impact.
The Consumer360 Brand Love Dashboard, the newest addition
to Collage’s fluen.ciSM SaaS application, offers Brand Love
insights and new intersectional audience data. Users can now access
their consumers’ top brands, interests, key traits, and top media
channels, providing marketers and insights professionals a holistic
understanding of diverse consumers across race, ethnicity,
generations, gender, and sexuality. The user-friendly curated
dashboard enables brands to increase brand favorability,
differentiation, and purchase intent. It also positions users to
stay ahead of competition by benchmarking brand performance and
targeting growth segments within the industry.
“In today’s dynamic market landscape, understanding consumer
sentiment is paramount for brands seeking sustainable growth,” said
Collage’s CEO and co-founder David Wellisch. “Our Brand Love
Dashboard equips marketers with the insights they need to build
meaningful connections and brand loyalty with ever-changing and
diverse audiences.”
The new In-app Takeaways features provide brands with
instant insight summaries and connect in-app data points to
Collage’s comprehensive research with weekly updates. Members are
now able to take a deeper dive into cultural passion points,
cultural traits, consumer sentiment, shopping and purchasing
behavior, and brand performance.
Enhancing the capabilities of fluen.ci’s Head-to-Head
Dashboards, Collage also introduced Global Norms, which
allow members to compare brands across different categories. With
this addition, brands gain a broader and more versatile
understanding of brand-specific consumer sentiment and purchase
behaviors. Brands are enabled to uncover unique opportunities for
growth across industries and categories, and benchmark their
performance against other leading brands.
“Collage has been a trusted partner of ours and we love that the
team keeps bringing new solutions and insights to the table,” said
Manager of ESPN Research Kaitlyn Connolly. “We're eager to leverage
new reports and tools to enrich our understanding of consumers and
tailor our strategies to resonate with diverse audiences. Such
insights are invaluable as we continue to enhance our content,
engage fans more deeply, and drive growth across our
platforms.”
Moreover, the Collage cultural intelligence engine’s Q2
innovations expand beyond its SaaS capabilities. Just in time for
the 2024 Olympics, members now have access to Collage’s insights
from recent Sports Research. This data taps into the
acceleration of women’s sports participation as well as growing
sports fandom, team alliances, sports gambling, viewing behaviors
and preferences across intersectional demographics. With a new
understanding of diverse fans’ media consumption habits and
routines, all available via Consumer360 audiences, brands are able
to develop new marketing strategies and brand partnerships to
multiply reach.
As part of its Insights Hub, Collage has also recently published
new Essential research on Hispanic, Black, and Asian consumers, as
well as deep cultural insights by generations, with a spotlight on
Gen Z and Gen Alpha. Lastly, at the conclusion of Q2, Collage
announced the addition of Lindsay Bennett as its new head of sales.
Bennett is responsible for driving client value and growth,
organizational transformation, and promoting diversity. As a
seasoned sales leader, Bennett brings 25 years of experience in
go-to-market strategy, sales and marketing, customer success, and
revenue operations and enablement to the company.
About Collage Collage is the only cultural
intelligence engine that fuses consumer, industry, and brand data
to provide brands with insights on the why behind consumers’
behaviors – so they can act quickly to fuel growth. The company’s
data science engine provides unrivaled depth of cultural insight
from 26 billion primary data points. With access to head-to-head
brand, category, and industry competitive assessments plus
original, consumer-driven studies and weekly additions, the world’s
leading brands rely on Collage to get a deep understanding of how
to drive brand love and business growth by tapping into culture.
The curated, always-on, easy-to-use digital access is flexible and
cost-efficient for your business needs. Founded in 2009, culture
has always been at the company’s core. Collage is a National
Minority Supplier Development Council (NMSDC) certified
minority-owned small business.
Collage Group
qsimmons@collagegroup.com